{"id":560279,"date":"2021-02-22T04:33:13","date_gmt":"2021-02-22T04:33:13","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/02\/22\/a-spot-of-good-marketing\/"},"modified":"2021-02-22T04:33:13","modified_gmt":"2021-02-22T04:33:13","slug":"a-spot-of-good-marketing","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/02\/22\/a-spot-of-good-marketing\/","title":{"rendered":"A spot of good marketing"},"content":{"rendered":"

<\/a> Attracting more shipping traffic to the Suez Canal needs \u201cflexible marketing<\/strong> policies,\u201d<\/strong> President Abdel Fattah El Sisi said yesterday, according to an Ittihadiya statement<\/a>. The president suggested the canal needs to integrate services that would attract more vessels to help it better cope with the economic effects of covid-19. The canal weathered the pandemic storm fairly well, with revenues falling just 3%<\/a> y-o-y in 2020, while recording its second-highest annual net tonnage. Bloomberg<\/a> also had the story.<\/p>\n

There are already incentives \u2014 and they\u2019ve paid off so far:<\/strong> The Suez Canal Authority (SCA) had introduced a number of incentives to attract ships to the canal in 2020, including reductions on transit fees<\/a> between 30-75% for LNG, LPG, and oil carriers, as well as fixed transit fees<\/a> at the previous year\u2019s prices for all ships in 2021. These policies were key in protecting the canal\u2019s shipping volumes and revenues during the pandemic, SCA boss Osama Rabie said<\/a>. The canal has been beating out the Panama Canal<\/a> as the preferred shipping route for US LNG carriers heading to East Asia and looking to avoid congestion.<\/p>\n","protected":false},"excerpt":{"rendered":"

Attracting more shipping traffic to the Suez Canal needs \u201cflexible marketing policies,\u201d President Abdel Fattah El Sisi said yesterday, according to an Ittihadiya statement. The president suggested the canal needs to integrate services that would attract more vessels to help it better cope with the economic effects of covid-19. The canal weathered the pandemic storm […]<\/p>\n","protected":false},"author":1,"featured_media":560280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9935],"tags":[96,72,9934,7103,133],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-560279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shipping","tag-abdel-fattah-el-sisi","tag-enterpriseam","tag-shipping","tag-suez-canal","tag-suez-canal-authority","wpautop","entry"],"acf":{"mongo_id":"c45533f2-eda0-4d32-89a9-5d7e5e65ee61","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/2\/319.jpg","photo_position":"above","related_issue":[560263],"teaser":"","voice_url":""},"yoast_head":"\nA spot of good marketing - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/02\/22\/a-spot-of-good-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A spot of good marketing\" \/>\n<meta property=\"og:description\" content=\"Attracting more shipping traffic to the Suez Canal needs \u201cflexible marketing policies,\u201d President Abdel Fattah El Sisi said yesterday, according to an Ittihadiya statement. 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