{"id":559100,"date":"2021-01-10T03:45:10","date_gmt":"2021-01-10T03:45:10","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/01\/10\/kashat-launches-national-nano-credit-campaign\/"},"modified":"2021-01-10T03:45:10","modified_gmt":"2021-01-10T03:45:10","slug":"kashat-launches-national-nano-credit-campaign","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/01\/10\/kashat-launches-national-nano-credit-campaign\/","title":{"rendered":"Kashat launches national nano-credit campaign"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-08\"><\/a> <strong>Our friends at <\/strong><strong><a href=\"https:\/\/kashat.com.eg\/en\/\">Kashat<\/a><\/strong><strong>, Egypt\u2019s first nano-lender, have launched a second pilot <\/strong>backed by a national-scale marketing campaign designed to bring more unbanked consumers into the financial system. Kashat offers small, productive loans using \u201calternative data signals\u201d to profile the risk of individual borrowers. The national pilot will cover nine governorates after a trial in Cairo and Alexandria. Kashat is regulated by the Financial Regulatory Authority (FRA) and thanked the regulator for its \u201ctireless efforts to move the needle on inclusion and a forward looking approach that has allowed for products like ours to create intervention for those who need it the most.\u201d<\/p>\n<p><strong>You can catch the one-minute spots for the campaign online here <\/strong>\u2014 <a href=\"https:\/\/www.youtube.com\/watch?v=UacX4sG2Tic\">watch<\/a> or <a href=\"https:\/\/www.youtube.com\/watch?v=hR3TWX74ZnQ\">watch<\/a> and <a href=\"https:\/\/www.youtube.com\/watch?v=KrFeMTJvX3I\">watch<\/a>.<\/p>\n<p><strong>IN OTHER INDUSTRY NEWS- Ebtikar and Abdul Latif Jameel are both embarking on new non-banking financial <\/strong><strong>services ventures:<\/strong><\/p>\n<ul>\n<li><strong>Ebtikar has one eye on its stock market debut:<\/strong> <a href=\"https:\/\/bit.ly\/39gqyH0\">Al Mal<\/a> reported at the weekend that Ebiktar will set up a new NBFS unit named Basata, a plan that has earned the approval of Ebtikar\u2019s majority shareholder, MM Group. Setting up a new subsidiary is meant to give Ebtikar and EFG Hermes \u2014 which is quarterbacking the IPO \u2014 the freedom to move assets around and better structure the Ebtikar\u2019s portfolio ahead of a potential <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/28e4d461-7cb5-4955-a513-a5abf5e53215\">25-30% stake sale<\/a> on the EGX this quarter.<\/li>\n<li><strong>And Abdul Latif Jameel has a consumer finance license:<\/strong> Managing director and CEO of ALJ Finance Mohamed Al-Jazzar told <a href=\"https:\/\/www.shorouknews.com\/news\/view.aspx?cdate=09012021&id=2ec95525-c74e-433b-b37d-928f20b14bed\">Al Shorouk<\/a> that the Saudi company has landed a consumer finance license and plans to launch several products in the coming months.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Our friends at Kashat, Egypt\u2019s first nano-lender, have launched a second pilot backed by a national-scale marketing campaign designed to bring more unbanked consumers into the financial system. Kashat offers small, productive loans using \u201calternative data signals\u201d to profile the risk of individual borrowers. The national pilot will cover nine governorates after a trial in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":559101,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9722],"tags":[138,84,72,1851,2285,595],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-559100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-bank-financial-services","tag-ebtikar","tag-efg-hermes","tag-enterpriseam","tag-mm-group","tag-non-bank-financial-services","tag-non-banking-financial-services","wpautop","entry"],"acf":{"mongo_id":"d0e1e660-085f-4d96-bc99-eb2670afa9e2","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/1\/96.jpg","photo_position":"above","related_issue":[559086],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kashat launches national nano-credit campaign - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/01\/10\/kashat-launches-national-nano-credit-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kashat launches national nano-credit campaign\" \/>\n<meta property=\"og:description\" content=\"Our friends at Kashat, Egypt\u2019s first nano-lender, have launched a second pilot backed by a national-scale marketing campaign designed to bring more unbanked consumers into the financial system. Kashat offers small, productive loans using \u201calternative data signals\u201d to profile the risk of individual borrowers. 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Ahmed Atalla told us","rel":"","context":"In &quot;M&amp;A WATCH&quot;","block_context":{"text":"M&amp;A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/1\/734.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":543608,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/09\/kashat-inks-mastercard-agreement-after-doubling-addressable-market-to-67-mn\/","url_meta":{"origin":559100,"position":1},"title":"Kashat inks Mastercard agreement after doubling addressable market to 67 mn","author":"enterpriseam admin","date":"9 February 2022","format":false,"excerpt":"Kashat partners with Mastercard on prepaid cards: Our friends at Kashat, the region\u2019s first nano-financial services provider, have signed a five-year partnership agreement with Mastercard to help issue prepaid cards that can be used to withdraw money and repay loans, the company said in a press release (pdf).What does the\u2026","rel":"","context":"In &quot;Startup watch&quot;","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":548597,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/08\/15\/kashat-is-now-available-almost-everywhere-in-egypt\/","url_meta":{"origin":559100,"position":2},"title":"Kashat is now available almost everywhere in Egypt","author":"enterpriseam admin","date":"15 August 2022","format":false,"excerpt":"The region\u2019s first nano-financial services provider, Kashat, has launched in nine new governorates in Egypt, the company said in a press release (pdf). The company is now operating in 24 of the country\u2019s 26 governorates, putting its services in reach of 100.4 mn people. Kashat has raised its loan limit\u2026","rel":"","context":"In &quot;Startup watch&quot;","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":561909,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/26\/cairo-angels-invests-in-kashat\/","url_meta":{"origin":559100,"position":3},"title":"Cairo Angels invests in Kashat","author":"enterpriseam admin","date":"26 April 2021","format":false,"excerpt":"Kashat has landed Cairo Angels\u2019 largest investment to date: VC firm Cairo Angels has made an undisclosed investment in our friends at Kashat, according to a press release (pdf). The statement did not disclose the exact value of the investment, saying only that it is the \u201clargest investment in Cairo\u2026","rel":"","context":"In &quot;Startup watch&quot;","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/4\/266.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":549631,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/25\/kashat-lands-funding-from-us-pan-african-vc\/","url_meta":{"origin":559100,"position":4},"title":"Kashat lands funding from US + pan-African VC","author":"enterpriseam admin","date":"25 September 2022","format":false,"excerpt":"Not all doom and gloom on Planet Startup: Kashat, the region\u2019s first provider of nano-loans, has landed funding from both Plug & Play and Launch Africa as part of its ongoing fundraising drive. Kashat uses machine learning to underwrite credit, providing fast turnaround on productive, short-term loans.The news comes amid\u2026","rel":"","context":"In &quot;Startup watch&quot;","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":658802,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/01\/16\/raseedi-eyes-seven-figure-investment-in-newly-acquired-nanocredit-outfit-kashat-plus-apache-madinet-masr-bank-abc-eroglu-garment-goldman-sachs\/","url_meta":{"origin":559100,"position":5},"title":"Raseedi eyes seven-figure investment in newly acquired nanocredit outfit Kashat. PLUS:  Apache, Madinet Masr, Bank ABC + Eroglu Garment, Goldman Sachs","author":"enterpriseam admin","date":"16 January 2025","format":false,"excerpt":"Raseedi is negotiating with a VC firm and three banks for EGP 3 bn in financing over three years","rel":"","context":"In &quot;Also on our Radar&quot;","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/1\/1043.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/559100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=559100"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/559100\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/559086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/559101"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=559100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=559100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=559100"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=559100"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=559100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}