{"id":558278,"date":"2021-08-03T07:31:42","date_gmt":"2021-08-03T07:31:42","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/"},"modified":"2021-08-03T07:31:42","modified_gmt":"2021-08-03T07:31:42","slug":"earnings-watch-edita-etisalat-misr","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/","title":{"rendered":"Earnings watch: Edita, Etisalat Misr"},"content":{"rendered":"<p><strong>Edita\u2019s bottom line surged over <\/strong><strong>twenty five-fold <\/strong><strong>y-o-y in 2Q2021 to EGP 83 mn<\/strong> from EGP 3.1 mn in the previous year, driven by \u201cstrong top line growth,\u201d new product launches and recovering consumption, the company said in <a href=\"https:\/\/ent.news\/2021\/8\/Edita-2Q2021-Earnings-Report.pdf\">an earnings release (pdf)<\/a>. The snackfood maker\u2019s top line grew almost 50% y-o-y to register EGP 1.15 bn from April-June on the back of increased revenues from its cakes, wafers and bakery segments.<\/p>\n<p><strong>On a six-month basis<\/strong>, Edita\u2019s top line surpassed pre-pandemic levels recorded in 1H2019, reaching EGP 2.3 bn in 1H2021, up 33.7% compared to last year. \u201cSignaling a solid recovery,\u201d net income also demonstrated \u201cimpressive growth with expanding margins,\u201d growing 142.7% y-o-y to EGP 163.7 mn in 1H2021.<\/p>\n<p><strong>Looking ahead, Edita\u2019s first production line in Morocco is expected to be up and running later this year<\/strong>, marking \u201ca key step in delivering on the company\u2019s regional growth strategy,\u201d according to the release. A new bakery production line \u2014 set to give the company a 20% boost in production capacity \u2014 will also be introduced by the end of 1Q2022. On the financing front, Edita secured EGP 90 mn in medium-term funding in March through the CBE\u2019s low-interest financing initiative to bankroll its capital expenditure plans in Egypt.<\/p>\n<p><strong>Etisalat Misr reported revenues of AED 1.23 bn (c. EGP 5.27 bn) in 2Q2021<\/strong>, recording a 25% y-o-y increase in EGP terms, according to the company\u2019s <a href=\"https:\/\/ent.news\/2021\/8\/etisalat-group-results-presentations-q2-2021.pdf\">financial results (pdf)<\/a>. Top line growth was mainly driven by a bump in mobile data traffic, alongside growth in the company\u2019s wholesale business. Etisalat\u2019s Egyptian arm reported a \u201cmarginal increase\u201d in capex as it \u201cfocused on network coverage and capacity. Egypt accounted for c. 9% of Etisalat\u2019s total group revenues of AED 13.2 bn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Edita\u2019s bottom line surged over twenty five-fold y-o-y in 2Q2021 to EGP 83 mn from EGP 3.1 mn in the previous year, driven by \u201cstrong top line growth,\u201d new product launches and recovering consumption, the company said in an earnings release (pdf). The snackfood maker\u2019s top line grew almost 50% y-o-y to register EGP 1.15 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7208],"tags":[214,302,409,191,72,710,131],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-558278","post","type-post","status-publish","format-standard","hentry","category-earnings-watch","tag-cit","tag-earnings","tag-earnings-watch","tag-edita","tag-enterpriseam","tag-etisalat","tag-manufacturing","wpautop","entry"],"acf":{"mongo_id":"f45a6f22-f5e2-4289-987e-eb19b66634e8","is_powered_by":true,"story_type":"1","photo_url":"","photo_position":"above","related_issue":[558265],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Earnings watch: Edita, Etisalat Misr - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Earnings watch: Edita, Etisalat Misr\" \/>\n<meta property=\"og:description\" content=\"Edita\u2019s bottom line surged over twenty five-fold y-o-y in 2Q2021 to EGP 83 mn from EGP 3.1 mn in the previous year, driven by \u201cstrong top line growth,\u201d new product launches and recovering consumption, the company said in an earnings release (pdf). The snackfood maker\u2019s top line grew almost 50% y-o-y to register EGP 1.15 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-03T07:31:42+00:00\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Earnings watch: Edita, Etisalat Misr\",\"datePublished\":\"2021-08-03T07:31:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/\"},\"wordCount\":285,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"keywords\":[\"CIT\",\"earnings\",\"earnings watch\",\"Edita\",\"EnterpriseAM\",\"Etisalat\",\"Manufacturing\"],\"articleSection\":[\"EARNINGS WATCH\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/\",\"name\":\"Earnings watch: Edita, Etisalat Misr - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"datePublished\":\"2021-08-03T07:31:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Earnings watch: Edita, Etisalat Misr\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Earnings watch: Edita, Etisalat Misr - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/","og_locale":"en_US","og_type":"article","og_title":"Earnings watch: Edita, Etisalat Misr","og_description":"Edita\u2019s bottom line surged over twenty five-fold y-o-y in 2Q2021 to EGP 83 mn from EGP 3.1 mn in the previous year, driven by \u201cstrong top line growth,\u201d new product launches and recovering consumption, the company said in an earnings release (pdf). The snackfood maker\u2019s top line grew almost 50% y-o-y to register EGP 1.15 [&hellip;]","og_url":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2021-08-03T07:31:42+00:00","author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Earnings watch: Edita, Etisalat Misr","datePublished":"2021-08-03T07:31:42+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/"},"wordCount":285,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"keywords":["CIT","earnings","earnings watch","Edita","EnterpriseAM","Etisalat","Manufacturing"],"articleSection":["EARNINGS WATCH"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/","url":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/","name":"Earnings watch: Edita, Etisalat Misr - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"datePublished":"2021-08-03T07:31:42+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/03\/earnings-watch-edita-etisalat-misr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"Earnings watch: Edita, Etisalat Misr"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":560401,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/02\/25\/earnings-watch-edita-reports-2020-results\/","url_meta":{"origin":558278,"position":0},"title":"Earnings watch: Edita reports 2020 results","author":"enterpriseam admin","date":"25 February 2021","format":false,"excerpt":"Edita bottom line recovers from post-covid lockdown in the back half of 2020: Edita recorded EGP 302.2 mn in net income during 2020, down 16.6% y-o-y, according to the company\u2019s earnings release (pdf). The EGX- and LSE-listed snackfood manufacturer saw its net income in 4Q2020 grow 16% y-o-y, \u201csupported by\u2026","rel":"","context":"In &quot;EARNINGS WATCH&quot;","block_context":{"text":"EARNINGS WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/earnings-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":573394,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/04\/earnings-watch-edita-mm-group-report-1h2020-results\/","url_meta":{"origin":558278,"position":1},"title":"Earnings watch : Edita, MM Group report 1H2020 results","author":"enterpriseam admin","date":"4 August 2020","format":false,"excerpt":"EARNINGS WATCH- Pandemic lockdown weighed on Edita\u2019s 2Q2020 performance: The covid-19 pandemic and the partial lockdown the government imposed weighed on Edita\u2019s profitability during the second quarter of the year, leading the snack food maker to report a 90.3% y-o-y drop in net profit to EGP 3.1 mn in the\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":544667,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/15\/editas-net-income-jumps-55-in-2021\/","url_meta":{"origin":558278,"position":2},"title":"Edita\u2019s net income jumps 55% in 2021","author":"enterpriseam admin","date":"15 March 2022","format":false,"excerpt":"Edita Food Industries\u2019 net income rose 55% in 2021, reaching EGP 472 mn, according to the company\u2019s latest earnings release (pdf). The bottom line growth was supported by a 31% increase in revenues, which rose to EGP 5.25 bn on the back of better pricing and sales volumes, the company\u2026","rel":"","context":"In &quot;EARNINGS WATCH&quot;","block_context":{"text":"EARNINGS WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/earnings-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":562208,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/05\/11\/edita-net-income-grows-by-a-quarter-in-1q2021\/","url_meta":{"origin":558278,"position":3},"title":"Edita net income grows by a quarter in 1Q2021","author":"enterpriseam admin","date":"11 May 2021","format":false,"excerpt":"Edita\u2019s net income grew 25.3% y-o-y in 1Q2021 to EGP 80.7 mn on the back of recovering consumption \u201ccoupled with rising demand for Edita\u2019s products,\u201d as well as a bump in product prices, the company said in an earnings release (pdf). The snackfood maker also saw its top line growing\u2026","rel":"","context":"In &quot;EARNINGS WATCH&quot;","block_context":{"text":"EARNINGS WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/earnings-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":587706,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/05\/31\/editas-net-income-more-than-doubles-in-1q-2023\/","url_meta":{"origin":558278,"position":4},"title":"Edita\u2019s net income more than doubles in 1Q 2023","author":"enterpriseam admin","date":"31 May 2023","format":false,"excerpt":"Demand continued to grow even as Edita ramped up prices","rel":"","context":"In &quot;EARNINGS WATCH&quot;","block_context":{"text":"EARNINGS WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/earnings-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/5\/1639.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":571449,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/05\/12\/earnings-watch-edita-profit-falls-by-44-in-1q2020-cleopatra-hospitals-on-track-for-50-profit-gain\/","url_meta":{"origin":558278,"position":5},"title":"Earnings watch: Edita profit falls by 44% in 1Q2020; Cleopatra Hospitals on track for 50% profit gain","author":"enterpriseam admin","date":"12 May 2020","format":false,"excerpt":"EARNINGS WATCH- Edita quarterly profit hit by covid-19: The covid-19 pandemic sapped Edita\u2019s profitability during 1Q2020, with the snack food maker reporting yesterday (pdf) a 44% y-o-y drop in net profit. The company announced it had generated EGP 64.4 mn in profits during the three-month period, down substantially from EGP\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/558278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=558278"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/558278\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/558265"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=558278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=558278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=558278"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=558278"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=558278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}