{"id":558179,"date":"2021-09-30T13:47:22","date_gmt":"2021-09-30T13:47:22","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/30\/enter-the-zuckerverse\/"},"modified":"2021-09-30T13:47:22","modified_gmt":"2021-09-30T13:47:22","slug":"enter-the-zuckerverse","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/30\/enter-the-zuckerverse\/","title":{"rendered":"Enter the Zuckerverse"},"content":{"rendered":"

Fancy a trip to the metaverse?<\/strong> Imagine a new world, complete with land, buildings, goods, and avatars who use currencies to trade them \u2014 all of it virtual. That future is being brought closer to fruition<\/a> by companies using virtual-reality (VR) and augmented-reality (AR) technology to allow their users to enter the \u201cmetaverse,\u201d a catch-all term for ventures from virtual workspaces to gaming platforms, where A In these metaverses, blockchain technology including cryptocurrencies and non-fungible tokens (NFTs) allow users to accumulate unique assets, whose value \u2014 just like in The Real World \u2014 is determined by demand.<\/p>\n

The next digital frontier: <\/strong>First coined by American writer Neal Stephenson in his 1992 sci-fi novel Snow Crash, the metaverse has been a Silicon Valley buzzword for years<\/a>. But as the pandemic swiftly brought more aspects of work and leisure into the online sphere, interest in the metaverse\u2019s potential \u2014 and how to monetize it \u2014 has ramped up. Facebook founder and controlling shareholder Mark Zuckerberg has set a timeline for the social media giant\u2019s domination of the virtual territory: the company \u201cwill effectively transition from people seeing us as primarily being a social media company to being a metaverse company\u201d in the next five years, he told The Verge<\/a> this summer, adding that \u201cYou can think about it as the successor to the mobile internet.\u201d<\/p>\n

Facebook\u2019s maximalist Zoom: <\/strong>In August, Facebook invited journalists<\/a> to visit the first iteration of its metaverse at a press conference run through its new app Horizon Workrooms, which is currently in an \u201copen beta\u201d testing stage. Workrooms is accessed through the Oculus VR headset, which is (not coincidentally) also owned by Facebook. It allows colleagues to meet around a virtual conference table in the form of \u201clegless avatars\u201d or call in to the meeting room via video conference. Workrooms is just a first glimpse of a suite of VR services to be rolled out by Horizon, with Facebook global affairs head Nick Clegg laying out the company\u2019s plans to remodel reality in a \u201cJourney to the Metaverse\u201d talk earlier this week.<\/p>\n

Saying the right things:<\/strong> Clegg was keen to stress how responsible and \u201cthoughtful\u201d the company plans to be as it develops the technology. \"It's almost the opposite of that now long-abandoned slogan of 'move fast and break things,'\" he told Axios<\/a>. The company\u2019s accompanying statement<\/a> hit all the right discursive beats, too, emphasizing the extent to which the company values \u201cprivacy,\u201d \u201cinclusion\u201d and \u201csafety.\u201d<\/p>\n

New universe, same problems:<\/strong> The irony of this statement will probably not be lost on those with even a cursory understanding of Facebook\u2019s chequered history. Researchers note that concerns over transparency, data privacy, gender and racial discrimination, inclusion, and harm to children in the online sphere will only be amplified within the virtual space. \u201cFor me, it seems like it is simply another step in the monetisation of data to the benefit of Facebook and other large platforms sold to people as fun, exciting, helpful for productivity at work and so on,\u201d said LSE new media and internet professor Robin Mansell. Others marvel at the audacity of launching into a whole new realm of unregulated tech innovations at a time when Facebook is facing a crackdown from US regulators, who have been appalled both by the firm\u2019s sheer power and by allegations that it causes harm to users. And if we can\u2019t get big tech to pay their fair share on income made in this realm, good luck trying to tax their meta-earnings.<\/p>\n

It\u2019s Zuckerberg\u2019s world, and we\u2019ll just live in it: <\/strong>Indications so far are that Horizon, which remains in invite-only beta testing despite an original 2020 launch date, represents Facebook\u2019s best hope to build and control the underlying infrastructure of The One and Only Metaverse, with developers creating their own products and experiences inside the space. \u201cThis isn\u2019t just a product that we\u2019re building. It needs to be an ecosystem,\u201d said Zuckerberg. The potential of a single dominant virtual marketplace, where people can create, buy and sell interoperable digital goods and services from many developers, is much greater than that of a space that only Facebook users can access and where only the company\u2019s products are on offer: \u201cYou have your avatar and your digital goods, and you want to be able to teleport anywhere. You don\u2019t want to just be stuck within one company\u2019s stuff,\u201d he said.<\/p>\n

But ecosystems are hard to control:<\/strong> Some say, the idealistic metaverse is anathema to the way Facebook operates. \u201cEverything Facebook does is inside a closed experience controlled by their engineers and admins,\u201d writes<\/a> Jerod Venema, CEO of real-time communications firm LiveSwitch, adding that the company may hope to restrict metaverse access to users in order to mine and manage their data on an exclusive basis. \u201cFacebook\u2019s ethos of top-down control is the exact opposite of what a thriving metaverse needs.\u201d<\/p>\n

If it all sounds a little dystopian, that\u2019s because it is: <\/strong>Social media companies have had difficulties making the 2D digital world a pleasant place to hang out. We may want to think twice before letting them scale it up. Speaking to the Guardian<\/a>, NYU marketing professor Scott Galloway (whose twice-weekly podcast with the inimitable Kara Swisher is killer<\/a>) said that people are scared of the looming \u201cZuckerverse\u201d \u2014 and rightly so. \u201cThe notion that he\u2019s decided that the only way to increase our attention is to become the universe is one of those problems when you sit back and ponder on it too long, it feels like it could go nowhere good,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fancy a trip to the metaverse? Imagine a new world, complete with land, buildings, goods, and avatars who use currencies to trade them \u2014 all of it virtual. That future is being brought closer to fruition by companies using virtual-reality (VR) and augmented-reality (AR) technology to allow their users to enter the \u201cmetaverse,\u201d a catch-all […]<\/p>\n","protected":false},"author":1,"featured_media":558180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9840],"tags":[633,647,648,894,3166],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-558179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-interwebs","tag-enterprisepm","tag-facebook","tag-metaverse","tag-social-media","tag-the-interwebs","wpautop","entry"],"acf":{"mongo_id":"4f8584ee-f227-43cf-8d72-9d601d2b01e1","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/9\/612.jpg","photo_position":"above","related_issue":[558170],"teaser":"","voice_url":""},"yoast_head":"\nEnter the Zuckerverse - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/09\/30\/enter-the-zuckerverse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enter the Zuckerverse\" \/>\n<meta property=\"og:description\" content=\"Fancy a trip to the metaverse? 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Now, it\u2019s time to familiarize yourself with what\u2019s next in 2022 \u2014 Web 3.0: Last year brought with it a host of buzzwords that promise to redefine the future of tech, art and finance, namely, NFTs, crypto, the metaverse,\u2026","rel":"","context":"In "WHAT\u2019S NEXT"","block_context":{"text":"WHAT\u2019S NEXT","link":"https:\/\/enterpriseam.com\/egypt\/category\/whats-next-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/1\/418.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":543044,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/01\/03\/welcome-to-the-very-near-future-how-the-metaverse-will-change-business\/","url_meta":{"origin":558179,"position":1},"title":"Welcome to the (very-near) future: How the metaverse will change business","author":"enterpriseam admin","date":"3 January 2022","format":false,"excerpt":"We may have only started hearing of the \u201cmetaverse\u201d a few months ago, but it\u2019s a quickly evolving space that is already promising to change how we work, live and play. The metaverse is a blanket term that is used to refer to the integration of virtual reality (VR), augmented\u2026","rel":"","context":"In "WHAT\u2019S NEXT"","block_context":{"text":"WHAT\u2019S NEXT","link":"https:\/\/enterpriseam.com\/egypt\/category\/whats-next-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/1\/383.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":553162,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/10\/24\/st-catherines-monastery-played-host-to-the-worlds-oldest-star-map-is-metas-bet-on-the-metaverse-sinking\/","url_meta":{"origin":558179,"position":2},"title":"St Catherine\u2019s Monastery played host to the world\u2019s oldest star map + Is Meta\u2019s bet on the metaverse sinking?","author":"enterpriseam admin","date":"24 October 2022","format":false,"excerpt":"The world's oldest star map has been found in Egypt: Researchers discovered what is believed to be a fragment of the world\u2019s oldest complete star map at St Catherine\u2019s Monastery, science and tech journal Nature reports. The search for the map by the renowned astronomer Hipparchus has been ongoing for\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/10\/495.png?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":554654,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/02\/have-no-fear-super-apple-is-here-nvidia-wants-in-on-metaverse-plans-working-less-could-save-the-planet\/","url_meta":{"origin":558179,"position":3},"title":"Have no fear, super Apple is here + Nvidia wants in on metaverse plans + Working less could save the planet","author":"enterpriseam admin","date":"2 November 2021","format":false,"excerpt":"Get used to hearing a lot more Matrix\u2026sorry\u2026metaverse talk: Facebook\u2019s Matrix, sorry, Meta\u2019s big venture in the \u201cembodied internet\u201d is spurring other companies to follow suit. Now the world\u2019s largest chipmaker, Nvidia, is also staking its claim on virtual territory: \u201cYou might not think you\u2019ll be in the metaverse, but\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/11\/38.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":545236,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/14\/egyptians-have-their-eyes-on-nfts\/","url_meta":{"origin":558179,"position":4},"title":"Egyptians have their eyes on NFTs","author":"enterpriseam admin","date":"14 March 2022","format":false,"excerpt":"WHAT\u2019S NEXT- Egyptians venture further into the metaverse and NFTs: As more people live out their lives in the virtual reality space that is the metaverse, we\u2019re seeing everything from fashion and art to music and entertainment take on a digital form. The trend has been ongoing for the past\u2026","rel":"","context":"In "WHAT\u2019S NEXT"","block_context":{"text":"WHAT\u2019S NEXT","link":"https:\/\/enterpriseam.com\/egypt\/category\/whats-next-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/3\/489.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":544346,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/28\/fancy-shopping-in-the-metaverse-forever21-and-nike-have-you-covered\/","url_meta":{"origin":558179,"position":5},"title":"Fancy shopping in the metaverse? Forever21 and Nike have you covered","author":"enterpriseam admin","date":"28 February 2022","format":false,"excerpt":"Will the metaverse make us say goodbye to traditional dress codes? As the metaverse continues to expand, and with it the possibilities of what can be done in the digital space, there appears to be a more radical transformation in how we view typical dress codes on the horizon. 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