{"id":557530,"date":"2021-09-22T03:59:37","date_gmt":"2021-09-22T03:59:37","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/22\/e-commerce-player-cartona-raises-usd-4-5-mn-pre-series-a-funding\/"},"modified":"2021-09-22T03:59:37","modified_gmt":"2021-09-22T03:59:37","slug":"e-commerce-player-cartona-raises-usd-4-5-mn-pre-series-a-funding","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/22\/e-commerce-player-cartona-raises-usd-4-5-mn-pre-series-a-funding\/","title":{"rendered":"E-commerce player Cartona raises USD 4.5 mn pre-series A funding"},"content":{"rendered":"

<\/a> Egyptian B2B e-commerce platform <\/strong>Cartona<\/a><\/strong> has raised USD 4.5 mn in a <\/strong>pre-series A round <\/strong>led by the Dubai-based VC firm Global Ventures, the company said in a statement (pdf)<\/a> yesterday. The Tokyo-based Kepple Africa Ventures<\/a>, T5 Capita<\/a>l<\/a> and a group of angel investors participated in the round. The company will use the money to upgrade its tech and introduce embedded finance to its platform.<\/p>\n

What is Cartona? <\/strong>Founded in August 2020, Cartona operates a digital marketplace that allows grocery retailers to purchase fast-moving consumer goods (FMCG) from sellers online. It provides real-time price comparisons and estimated delivery times to retailers, while offering access to analytics to sellers. More than 10k products are listed on its platform including dry, fresh and frozen food.<\/p>\n

Cartona has landed more than 30k users in Cairo and Alexandria<\/strong> since it started operating a year ago. It has processed more than 400k orders with an annualized gross merchandise value of EGP 1 bn. It works with 100 FMCG companies, 1k distributors and wholesalers.<\/p>\n

Advisors:<\/strong> Venture by Shahid represented Cartona alongside Saman Sadeghi, a partner at Dutch law firm Van CampenLiem.<\/p>\n

ALSO FROM PLANET STARTUP-<\/strong><\/p>\n

Cairo-based e-commerce platform <\/strong>Shiphaly<\/a><\/strong> raised an undisclosed<\/strong> six-figure <\/strong>round<\/strong><\/sup><\/sup> from Saudi and Egyptian angel investors, the company announced (pdf)<\/a>. The company did not disclose the currency in which they raised the round.<\/p>\n

What does Shiphaly do?<\/strong> The platform connects shoppers who want to buy products sold overseas with travelers who can buy and deliver these products in return for a fee. Shoppers post the item they want to buy, wait to receive offers from travellers able to purchase it, and meet the traveller to pick it up.<\/p>\n

Launched in late 2019, the startup had a tough 2020 due to covid and international travel bans<\/strong> but has started to see its fortunes turn around and through 2021 has seen delivery orders increase 25% month-on-month.<\/p>\n

This isn\u2019t the first time Shiphaly has received investment: <\/strong>The startup received an undisclosed amount of funding from Flat6Labs in 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"

Egyptian B2B e-commerce platform Cartona has raised USD 4.5 mn in a pre-series A round led by the Dubai-based VC firm Global Ventures, the company said in a statement (pdf) yesterday. The Tokyo-based Kepple Africa Ventures, T5 Capital and a group of angel investors participated in the round. The company will use the money to […]<\/p>\n","protected":false},"author":1,"featured_media":557531,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7258],"tags":[1098,2176,199,72,95,123,200],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-557530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-watch","tag-b2b","tag-cartona","tag-e-commerce","tag-enterpriseam","tag-startup-watch","tag-startups","tag-venture-capital","wpautop","entry"],"acf":{"mongo_id":"6e3e3191-230e-422e-a968-3a09c3f51e4f","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/9\/308.jpg","photo_position":"above","related_issue":[557524],"teaser":"","voice_url":""},"yoast_head":"\nE-commerce player Cartona raises USD 4.5 mn pre-series A funding - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/09\/22\/e-commerce-player-cartona-raises-usd-4-5-mn-pre-series-a-funding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce player Cartona raises USD 4.5 mn pre-series A funding\" \/>\n<meta property=\"og:description\" content=\"Egyptian B2B e-commerce platform Cartona has raised USD 4.5 mn in a pre-series A round led by the Dubai-based VC firm Global Ventures, the company said in a statement (pdf) yesterday. 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KfW\u2019s Sanad Fund, Arab Bank Accelerator and Sunny Side Ventures also participated in the round together with existing investors Global Ventures and Kepple\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":581239,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/22\/more-natgas-filling-stations-cartona-eyes-ksa-debut\/","url_meta":{"origin":557530,"position":1},"title":"More natgas filling stations + Cartona eyes KSA debut","author":"enterpriseam admin","date":"22 February 2023","format":false,"excerpt":"AUTOMOTIVE-More natgas filling stations: The number of natural gas filling stations has risen more than fourfold since 2020 to more than 900, as part of the state\u2019s push towards converting traditional vehicles to run on natgas, Oil Minister Tarek El Molla said in a statement yesterday. The state is working\u2026","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/1\/Cargas-1600px.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":551967,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/08\/02\/meet-our-founder-of-the-week-mahmoud-talaat-ceo-and-co-founder-of-cartona\/","url_meta":{"origin":557530,"position":2},"title":"Meet our founder of the week: Mahmoud Talaat, CEO and co-founder of Cartona","author":"enterpriseam admin","date":"2 August 2022","format":false,"excerpt":"OUR FOUNDER OF THE WEEK- Mahmoud Talaat, CEO, and co-founder of Cartona (LinkedIn).My name is Mahmoud Talaat and I am the CEO and co-founder of Cartona. Cartona is actually my third entrepreneurial endeavor. My first job was at Lamar in 2012, back when it was still a startup and the\u2026","rel":"","context":"In "Founder of the Week"","block_context":{"text":"Founder of the Week","link":"https:\/\/enterpriseam.com\/egypt\/category\/newsmakers\/founder-of-the-week\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/483.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":562982,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/06\/14\/fatura-raises-usd-3-mn-pre-series-a-round\/","url_meta":{"origin":557530,"position":3},"title":"Fatura raises USD 3 mn pre-series A round","author":"enterpriseam admin","date":"14 June 2021","format":false,"excerpt":"Egyptian B2B marketplace Fatura closed a USD 3 mn pre-series A funding round co-led by Sawari Ventures and Arzan VC, the company said in a press release (pdf). Egypt Ventures, EFG-EV, Cairo Angels, and Khwarizmi Ventures also participated in the round. 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Its portfolio in\u2026","rel":"","context":"In "Coffee With"","block_context":{"text":"Coffee With","link":"https:\/\/enterpriseam.com\/egypt\/category\/agreements-and-mous-totalling-eur-67-7-bn-inked-at-egypt-eu-investment-conference\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/10\/131.jpeg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":558047,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/21\/tonight-the-accidental-startup-issue-global-markets-get-a-reprieve-also-al-ahly-and-el-geish-face-off-for-the-egyptian-super-cup\/","url_meta":{"origin":557530,"position":5},"title":"TONIGHT: The accidental startup issue + Global markets get a reprieve. Also: Al Ahly and El Geish face off for the Egyptian Super Cup.","author":"enterpriseam admin","date":"21 September 2021","format":false,"excerpt":"Good morning, nice people, and welcome to another brisk afternoon for the news as we slide toward the end of hump day. HAPPENING NOW- Global markets are not melting down after yesterday\u2019s big selloff, but the EGX30 came under pressure in trading today. Egypt\u2019s benchmark index closed the day down\u2026","rel":"","context":"In "WHAT WE\u2019RE TRACKING TONIGHT"","block_context":{"text":"WHAT WE\u2019RE TRACKING TONIGHT","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-tonight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/557530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=557530"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/557530\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/557524"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/557531"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=557530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=557530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=557530"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=557530"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=557530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}