{"id":557470,"date":"2021-09-20T04:00:56","date_gmt":"2021-09-20T04:00:56","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/20\/amazon-has-launched-in-egypt-what-does-it-have-planned\/"},"modified":"2021-09-20T04:00:56","modified_gmt":"2021-09-20T04:00:56","slug":"amazon-has-launched-in-egypt-what-does-it-have-planned","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/20\/amazon-has-launched-in-egypt-what-does-it-have-planned\/","title":{"rendered":"Amazon has launched in Egypt: What does it have planned?"},"content":{"rendered":"

<\/a> Amazon has launched in Egypt: What does it have planned?<\/strong> This month saw the official launch<\/a> of Amazon in Egypt, with Amazon.eg replacing Souq.com and customer data migrated onto the new platform. This marks a notable step in Amazon\u2019s regional growth: Egypt is its first outpost in Africa and the largest MENA country it\u2019s physically present in.<\/p>\n

We sat down with <\/strong>Ronaldo Mouchawar<\/a><\/strong>, vice president of Amazon MENA, and <\/strong>Omar Elsahy<\/a><\/strong>, general manager of Amazon Egypt,<\/strong> to talk about the launch, Amazon\u2019s plans for Egypt, and overall growth potential in Egypt\u2019s e-commerce sector.<\/p>\n

Below are edited excerpts from our conversation:<\/p>\n

Egypt and the MENA region are strategically important for Amazon:<\/strong> \u201cI\u2019m super excited that Amazon finally launched in Egypt. That\u2019s key for us,\u201d says Mouchawar. MENA as a region is quite strategically important, with 400 mn people and multiple countries, he notes.<\/p>\n

At least EGP 1 bn went into the Egypt launch:<\/strong> The EGP 1 bn that we previously identified<\/a> as slated for future investment in Egypt is actually what was invested in getting the launch off the ground, Elsahy confirms. \u201cIt mostly went into our fulfilment centers (FCs), and building the readiness to serve customers at the scale we\u2019d like to.\u201d<\/p>\n

And while future investment plans remain under wraps, the EGP 1 bn speaks to Amazon\u2019s commitment to Egypt,<\/strong> Elsahy adds. \u201cWe do identify Egypt as a very important market segment, and one we need to continue investing in over the course of the next year. And probably many years afterwards.\u201d<\/p>\n

IT infrastructure will be one key area of investment: <\/strong>Expanding IT infrastructure is an essential part of supporting the growth of Amazon\u2019s e-commerce systems, says Elsahy. Making processes \u2014 whether scanning, weighing and moving items, packing them, or distributing them in a warehouse \u2014 more efficient, and trying to better understand what customers want, all involves processing a lot of data, meaning a lot of IT power is needed. But quantifying the investment is difficult. Once certain IT systems are in place, they can be enhanced with incremental investments, he says.<\/p>\n

That doesn\u2019t necessarily mean we\u2019ll see Amazon data centers here soon: <\/strong>While Amazon\u2019s FCs require data centers to operate, they don\u2019t necessarily have to be housed in the same country, says Elsahy. Amazon Web Services (AWS), which powers Amazon\u2019s data centers, is separate from the company\u2019s e-commerce operations. As we\u2019ve previously noted<\/a>, Egypt has aspirations to become a data center hub.<\/p>\n

But using tech and machine learning to improve efficiency is definitely on the cards: <\/strong>Machine learning tools will likely be used to refine how addresses are stored and used, to maximize supply chain efficiency, says Mouchawar. \u201cThat\u2019s an area where we can innovate \u2014 not just in Egypt, but in other countries with similar challenges.\u201d Machine learning can also be used to improve mechanisms like customer search, recommendations, tracking what people are looking for and what they buy, he adds.<\/p>\n

Automation is key for Amazon, as for any online business, <\/strong>notes Elsahy. In Egypt, the focus will be on using automation to improve the efficiency of delivery on the road and product storage in FCs. \u201cJust as with the network routings, you can think of the FC as a city in itself. How do you drive efficiency there, or automatically stow products in higher demand in places that allow our teams to be able to pick them up faster?\u201d<\/p>\n

***<\/strong> Tap\/click here<\/a><\/strong> to read the rest of the interview.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon has launched in Egypt: What does it have planned? This month saw the official launch of Amazon in Egypt, with Amazon.eg replacing Souq.com and customer data migrated onto the new platform. This marks a notable step in Amazon\u2019s regional growth: Egypt is its first outpost in Africa and the largest MENA country it\u2019s physically […]<\/p>\n","protected":false},"author":1,"featured_media":557471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9892],"tags":[318,9254,335,72,2050,3452,2964],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-557470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coffee-with-amazon","tag-amazon","tag-automation","tag-coffee-with","tag-enterpriseam","tag-machine-learning","tag-omar-elsahy","tag-souq","wpautop","entry"],"acf":{"mongo_id":"74547fa1-9b16-4d5c-b52e-14c3004f5ba6","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/9\/274.jpg","photo_position":"above","related_issue":[557453],"teaser":"","voice_url":""},"yoast_head":"\nAmazon has launched in Egypt: What does it have planned? - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/09\/20\/amazon-has-launched-in-egypt-what-does-it-have-planned\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon has launched in Egypt: What does it have planned?\" \/>\n<meta property=\"og:description\" content=\"Amazon has launched in Egypt: What does it have planned? 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The move will give \u201clocal businesses the opportunity to reach more customers across the country,\u201d according to the statement. 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THE BIG STORIES TODAY so far- #1- Healthcare provider Alameda plans to invest EGP 5 bn over the coming 3-5\u2026","rel":"","context":"In "WHAT WE\u2019RE TRACKING TONIGHT"","block_context":{"text":"WHAT WE\u2019RE TRACKING TONIGHT","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-tonight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":582619,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/13\/amazon-to-triple-warehouse-space-in-egypt-this-year-plus-expat-plans-to-invest-usd-400-mn-in-local-healthcare-firms\/","url_meta":{"origin":557470,"position":4},"title":"Amazon to triple warehouse space in Egypt this year. PLUS: Expat plans to invest USD 400 mn in local healthcare firms","author":"enterpriseam admin","date":"13 March 2023","format":false,"excerpt":"The e-commerce giant will also expand its delivery network.","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/3\/Amazon-Egypt-1600px.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":556963,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/01\/amethis-hits-first-close-on-fund-with-big-egypt-earmark-amazon-inaugurates-10-ramadan-warehouse\/","url_meta":{"origin":557470,"position":5},"title":"Amethis hits first close on fund with big Egypt earmark + Amazon inaugurates 10 Ramadan warehouse","author":"enterpriseam admin","date":"1 September 2021","format":false,"excerpt":"Amethis\u2019 new private equity fund has a big Egypt earmark, will see the firm open an office here: Africa-focused, Paris-headquartered private equity outfit Amethis could invest more than EUR 30 mn in Egyptian SMEs after it hit a first close of its second MENA fund, Enterprise understands. The firm this\u2026","rel":"","context":"In "Investment Watch"","block_context":{"text":"Investment Watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/9\/12.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/557470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=557470"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/557470\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/557453"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/557471"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=557470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=557470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=557470"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=557470"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=557470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}