{"id":557003,"date":"2021-09-02T04:02:46","date_gmt":"2021-09-02T04:02:46","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/02\/amazon-eg-is-officially-a-thing-now\/"},"modified":"2021-09-02T04:02:46","modified_gmt":"2021-09-02T04:02:46","slug":"amazon-eg-is-officially-a-thing-now","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/02\/amazon-eg-is-officially-a-thing-now\/","title":{"rendered":"Amazon.eg is officially a thing now"},"content":{"rendered":"

<\/a> Amazon.eg today replaced Souq.com<\/strong> as Amazon\u2019s selling platform in Egypt, according to a statement (pdf)<\/a> from the e-commerce giant.<\/p>\n

So long, Souq:<\/strong> The rebrand means that Amazon has now retired the Souq.com brand everywhere. After acquiring the Dubai-based e-commerce platform in 2017, Amazon replaced<\/a> the site with Amazon.ae in the UAE in 2019, and did the same<\/a> in Saudi Arabia with the launch of Amazon.sa in 2020. Egypt was the last to retire the Souq.com storefront.<\/p>\n

\u201cThe Amazon.eg launch reaffirms our commitment to customers across Egypt,\u201d <\/strong>said Amazon Egypt Country Manager Omar Elsahy, adding that \u201cas we launch today, thousands of Egyptian businesses use Amazon.eg to reach their customers, and we look forward to growing this number further in the coming years.\u201d<\/p>\n

Amazon has been talking about stepping up its Egyptian operations<\/strong> in recent years, last year suggesting<\/a> the country could become a regional manufacturing and export hub for the multinational\u2019s own-brand products. Those plans now seem to be picking up pace, with plans to invest EGP 1 bn in Egypt and on Tuesday<\/a> opening its mega-logistics facility in Tenth of Ramadan City, the first of its kind in Africa.<\/p>\n

Existing Souq.com customers will see all their data migrated onto the new platform<\/strong>, including their addresses, previous purchase history and payment details, the statement read.<\/p>\n

PSA-<\/strong> If you were using the Souq app, you\u2019ll need to download to the Amazon app instead.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon.eg today replaced Souq.com as Amazon\u2019s selling platform in Egypt, according to a statement (pdf) from the e-commerce giant. So long, Souq: The rebrand means that Amazon has now retired the Souq.com brand everywhere. After acquiring the Dubai-based e-commerce platform in 2017, Amazon replaced the site with Amazon.ae in the UAE in 2019, and did […]<\/p>\n","protected":false},"author":1,"featured_media":557004,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7590],"tags":[318,199,72,7128,2964],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-557003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-amazon","tag-e-commerce","tag-enterpriseam","tag-ma-watch","tag-souq","wpautop","entry"],"acf":{"mongo_id":"196ac28c-676e-426c-81d7-15abc92dda5d","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/9\/29.jpg","photo_position":"above","related_issue":[556993],"teaser":"","voice_url":""},"yoast_head":"\nAmazon.eg is officially a thing now - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/09\/02\/amazon-eg-is-officially-a-thing-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon.eg is officially a thing now\" \/>\n<meta property=\"og:description\" content=\"Amazon.eg today replaced Souq.com as Amazon\u2019s selling platform in Egypt, according to a statement (pdf) from the e-commerce giant. 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The move will give \u201clocal businesses the opportunity to reach more customers across the country,\u201d according to the statement. The e-commerce giant had operated in Egypt\u2026","rel":"","context":"In "SPEED ROUND: RETAIL"","block_context":{"text":"SPEED ROUND: RETAIL","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round-retail\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/7\/458.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":557470,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/20\/amazon-has-launched-in-egypt-what-does-it-have-planned\/","url_meta":{"origin":557003,"position":1},"title":"Amazon has launched in Egypt: What does it have planned?","author":"enterpriseam admin","date":"20 September 2021","format":false,"excerpt":"Amazon has launched in Egypt: What does it have planned? This month saw the official launch of Amazon in Egypt, with Amazon.eg replacing Souq.com and customer data migrated onto the new platform. This marks a notable step in Amazon\u2019s regional growth: Egypt is its first outpost in Africa and the\u2026","rel":"","context":"In "COFFEE WITH... AMAZON"","block_context":{"text":"COFFEE WITH... AMAZON","link":"https:\/\/enterpriseam.com\/egypt\/category\/coffee-with-amazon\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/9\/274.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":649875,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/12\/amazon-reportedly-re-starts-negotiations-to-acquire-souq-com\/","url_meta":{"origin":557003,"position":2},"title":"Amazon reportedly re-starts negotiations to acquire Souq.com","author":"enterpriseam admin","date":"12 March 2017","format":false,"excerpt":"Zooming out to a regional scale: Amazon could be buying Souq.com after all. Seattle-based Amazon has reportedly restarted talks to acquire Dubai-based regional e-commerce platform Souq.com for a reported USD 650 mn, Bloomberg reports. Amazon and India\u2019s Flipkart had walked away from talks to acquire the company January after disagreeing\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":651401,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/02\/12\/cpa-refers-souq-com-to-prosecution-over-unlicensed-meds-sales\/","url_meta":{"origin":557003,"position":3},"title":"CPA refers Souq.com to prosecution over unlicensed meds sales","author":"enterpriseam admin","date":"12 February 2017","format":false,"excerpt":"Is Souq.com under investigation? The Consumer Protection Agency (CPA) has referred e-commerce platform Souq.com to the Prosecutor General\u2019s Office, alleging it is distributing unlicensed meds and vitamins and acting as a pharmacy without a license, Al Mal reports. The investigation was prompted by a complaint from a Souq customer. Souq\u2019s\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":650426,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/03\/23\/amazon-could-be-acquiring-souq-com\/","url_meta":{"origin":557003,"position":4},"title":"Amazon could be acquiring Souq.com","author":"enterpriseam admin","date":"23 March 2017","format":false,"excerpt":"Amazon acquiring Souq after all? Amazon\u2019s interest in making an investment in regional online retailer Souq.com is reportedly back on, The National reports. The two companies will finalize the transaction next week, with negotiations on valuation, future plans for the company, and its trade name still underway, a source from\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":652941,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/01\/23\/souq-com-is-a-great-company-majid-al-futtaim-ceo\/","url_meta":{"origin":557003,"position":5},"title":"Souq.com is a great company -Majid Al Futtaim CEO","author":"enterpriseam admin","date":"23 January 2017","format":false,"excerpt":"\u201cWe never comment on speculation, but I believe Souq is a great company. I\u2019ve got a lot of respect for what they\u2019ve done,\u201d said Majid Al Futtaim CEO Alain Bejjani at the WEF in Davos, The National reported. While Bejjani declined to comment specifically on a potential acquisition of Souq.com,\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/557003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=557003"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/557003\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/556993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/557004"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=557003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=557003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=557003"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=557003"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=557003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}