{"id":556928,"date":"2021-10-28T13:43:41","date_gmt":"2021-10-28T13:43:41","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/28\/how-social-media-giants-are-spiraling-out-of-control\/"},"modified":"2021-10-28T13:43:41","modified_gmt":"2021-10-28T13:43:41","slug":"how-social-media-giants-are-spiraling-out-of-control","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/28\/how-social-media-giants-are-spiraling-out-of-control\/","title":{"rendered":"How social media giants are spiraling out of control"},"content":{"rendered":"

<\/a> Maybe connecting everyone in the world might not have been such a good idea after all: <\/strong>Facebook\u2019s dominant selling point has long been its ability to bridge physical barriers and bring large groups of people together over its platforms, but what if it's exactly that goal that is at the root of many problems like ethnic violence, conspiracy theories and social divisions we are seeing arising today?<\/p>\n

The good ol\u2019 days:<\/strong> Unlike the early years<\/a> of Facebook where you might have had only a handful of posts from friends you actually got to interact with in real life, there are currently bns of accounts belonging to people with varied interests from across the world that are able to connect in some way with no more than a single tap on a screen.<\/p>\n

The company argues that this evolution was <\/strong>a good thing<\/a><\/strong> \u2014 that major platforms like Facebook might give some lonely kid who\u2019s the only person into anime in their town access to a whole network of individuals scattered around the globe with shared interests \u2014 a situation that may have never been possible offline.<\/p>\n

But rapid and widespread connection could also bear some associated costs: <\/strong>Users with harmful interests or violent inclinations who hop on these platforms also have access to that same vast network where they\u2019re able to easily meet like-minded individuals and consume content that can often help reinforce those same views<\/a>. We\u2019re talking about everything from militant recruitment<\/a> to the rapid spread of conspiracy theories. But this problem also exists among non-violent communities online where people often find themselves deeply entrenched<\/a> in internet echo chambers where everyone around them shares the same views and are rarely challenged.<\/p>\n

There\u2019s also the problem of professional content creators: <\/strong>Content on Facebook\u2019s platforms in its early years was mostly driven by ordinary users sharing posts and images among themselves but the rise of online influencers has totally changed how the platform operates. Influencers are now at the helm of driving user engagement and helping the platform expand its indirect network effects. This poses the separate but closely related issue of engagement with algorithmically-backed content from professional creators, a recipe that has been shown to be harmful<\/a> to many young users on its platforms.<\/p>\n

The problem isn\u2019t exclusive to Facebook, it is fundamentally tied into the way companies have designed social media networks<\/strong>. Social media platforms need ever-expanding networks to drive more people to their platforms to spend more of their time engaging with content<\/a>. Haugen at one point described<\/a> the situation Facebook is facing as a \u201cfeedback loop that they can\u2019t get out of.\u201d<\/p>\n

Communicating the risks associated with use of its platform: <\/strong>To reel in some of the damaging effects of this vast global network facebook has created, maybe the company could begin by releasing research detailing the mental health issues that may arise from social media use, argues Andy Wu in the Harvard Business Review<\/a>.<\/p>\n

Bolster moderation efforts: <\/strong>Facebook could also expand<\/a>its team of 15k moderators who are currently tasked with reviewing questionable content posted to the site for potential violations of community guidelines.<\/p>\n

Take accountability for connections: <\/strong>There needs to be some kind of internal or external party ready to hold Facebook accountable specifically for its algorithm-generated connections. Content on Facebook is already reviewed by its team of moderators and the company\u2019s Oversight Board, but there remains a large component of what makes Facebook problematic unchecked: suggested connections generated by its algorithms, says Wu. Public representatives could be stationed to oversee Facebook from the inside, France Haugen, former product manager at Facebook who testified at a senate hearing against the company said<\/a>.<\/p>\n

Maybe even cool down the algorithms <\/strong>that prioritize content based on what is most likely to be engaging for users to plain old chronologically ordered timelines. Some have even suggested<\/a> that the company orient its content algorithms towards boosting posts that are likely to promote charitable causes or civic engagement, rather than likes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Maybe connecting everyone in the world might not have been such a good idea after all: Facebook\u2019s dominant selling point has long been its ability to bridge physical barriers and bring large groups of people together over its platforms, but what if it's exactly that goal that is at the root of many problems like […]<\/p>\n","protected":false},"author":1,"featured_media":556929,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[36],"tags":[633,647,894,7448],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-556928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-enterprisepm","tag-facebook","tag-social-media","tag-tech","wpautop","entry"],"acf":{"mongo_id":"3c420ca1-7137-46b9-8106-f94d745fc5db","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/10\/488.jpg","photo_position":"above","related_issue":[556919],"teaser":"","voice_url":""},"yoast_head":"\nHow social media giants are spiraling out of control - 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While the government does not plan to block any of the US-owned platforms, it wants to reduce reliance on foreign tech firms that meddle in the country\u2019s politics, authorities said, amid an armed conflict between\u2026","rel":"","context":"In "AROUND THE WORLD"","block_context":{"text":"AROUND THE WORLD","link":"https:\/\/enterpriseam.com\/egypt\/category\/around-the-world\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":553678,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/03\/05\/big-bad-tech\/","url_meta":{"origin":556928,"position":1},"title":"Big, bad tech?","author":"enterpriseam admin","date":"5 March 2021","format":false,"excerpt":"In January, Facebook announced what it thought would be just another privacy policy update to its WhatsApp messenger app. Little did they know that less than a week later, mns of users would have abandoned the service in favor of Signal, a rival messaging app that touts privacy and security\u2026","rel":"","context":"In "BIG BAD TECH?"","block_context":{"text":"BIG BAD TECH?","link":"https:\/\/enterpriseam.com\/egypt\/category\/big-bad-tech\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":556847,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/24\/facebook-could-stand-to-be-a-little-less-truthful-says-trump\/","url_meta":{"origin":556928,"position":2},"title":"Facebook could stand to be a little less truthful, says Trump","author":"enterpriseam admin","date":"24 October 2021","format":false,"excerpt":"El Face may no longer be the best place to get your alternative facts: The Donald announced he\u2019s officially launching his social media network \u2014 only to see it immediately get hacked. The aptly-named \u201cTruth Social\u201d is set to launch next month \u201cto fight back against the tyranny of Big\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/10\/456.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":564518,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/02\/10\/dont-trust-a-social-media-platform-or-an-oil-company\/","url_meta":{"origin":556928,"position":3},"title":"Don\u2019t trust a social media platform \u2014 or an oil company","author":"enterpriseam admin","date":"10 February 2021","format":false,"excerpt":"A previous generation said never to trust anybody over 30. The modern day remix? Don\u2019t trust a social media platform \u2014 or an oil company.Apple is moving past corporate trash talk in its war of words with Facebook and is forcing the Zuck to comply with new guidelines that protect\u2026","rel":"","context":"In "PARTING SHOT"","block_context":{"text":"PARTING SHOT","link":"https:\/\/enterpriseam.com\/egypt\/category\/parting-shot\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/2\/434.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":595188,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/09\/18\/if-facebooks-domination-is-ending-what-might-replace-it\/","url_meta":{"origin":556928,"position":4},"title":"If Facebook\u2019s domination is ending, what might replace it?","author":"enterpriseam admin","date":"18 September 2019","format":false,"excerpt":"If Facebook\u2019s domination is ending, what might replace it? Facebook may have had a monopoly over social media use for 15 years, with 2 bn active users, but the recent backlash against it has led to a rise in social media sites that want to offer users more control and\u2026","rel":"","context":"In "Worth watching"","block_context":{"text":"Worth watching","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-watching\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/9\/3077.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":596673,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/07\/04\/egypts-talking-heads-discuss-funding-for-social-safety-facebook-instagram-whatsapp-glitches\/","url_meta":{"origin":556928,"position":5},"title":"Egypt\u2019s talking heads discuss funding for social safety; Facebook, Instagram, WhatsApp glitches","author":"enterpriseam admin","date":"4 July 2019","format":false,"excerpt":"The nation\u2019s talking heads didn\u2019t have much to keep them occupied last night beyond the World Bank\u2019s recent approval of a USD 500 mn financing package for Egypt\u2019s social safety net and yesterday\u2019s disruption of Facebook, WhatsApp, and Instagram. Funding for social safety: Al Hayah Al Youm\u2019s Khaled Abu Bakr\u2026","rel":"","context":"In "Enterprise+: Last Night\u2019s Talk Shows"","block_context":{"text":"Enterprise+: Last Night\u2019s Talk Shows","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-last-nights-talk-shows\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/556928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=556928"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/556928\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/556919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/556929"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=556928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=556928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=556928"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=556928"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=556928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}