{"id":556710,"date":"2021-10-12T13:55:12","date_gmt":"2021-10-12T13:55:12","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/12\/offices-are-getting-busy-again-lego-says-goodbye-to-gendered-marketing\/"},"modified":"2021-10-12T13:55:12","modified_gmt":"2021-10-12T13:55:12","slug":"offices-are-getting-busy-again-lego-says-goodbye-to-gendered-marketing","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/12\/offices-are-getting-busy-again-lego-says-goodbye-to-gendered-marketing\/","title":{"rendered":"Offices are getting busy again. + Lego says goodbye to gendered marketing."},"content":{"rendered":"

<\/a> SIGN OF THE TIMES- The next cohort of executive EMBA students: Entrepreneurs.<\/strong> Once the degree of choice for those looking to climb the corporate ladder, executive MBA programs are increasingly attracting mid-career entrepreneurs looking to up their credibility and expand their networks, with an eye to attract investors and funding, the Financial Times<\/a> reports. Corporate funding for EMBAs began to dwindle in the wake of the 2008 financial crisis, setting in motion a new trend that has instead pulled in entrepreneurs interested in developing their careers, particularly after gaining real-world experience in building a business and identifying their own knowledge gaps.<\/p>\n

<\/a> It is NEVER too late, ladies and gentlemen. Never. <\/strong>Consider this: \u201cThe college sophomore was tired. She\u2019d just finished playing 54 holes of competitive golf over two days, 36 of them in the rain. Now there was a four-hour van trip back to campus, and the sophomore had plenty of homework to keep her 4.0 average. She could start researching a term paper for her literature class; she could bury herself in statistics assignments; she could crack open her criminal justice textbook. She could also watch a video from her PE class, though that might be hard to hear, with her teammates cranking music in the van.\u201d The catch? The sophomore in question is age 63.<\/a><\/strong><\/p>\n

\n

<\/a> SIGN OF THE TIMES- More and more people are trooping back into the office<\/strong> (in the US, at least) than at any time since the pandemic began.<\/strong> And more employers are planning to follow suit in the weeks and months to come, the Wall Street Journal<\/a> reports. Players in industries ranging from finance to manufacturing and entertainment all want their people back under the same roof.<\/p>\n

So what does the \u201cend\u201d of covid look like? <\/strong>Well, there\u2019s probably not going to be an \u201cend\u201d \u2014 the disease is here to stay. But Axios<\/a> reports that researchers think \u201cvictory\u201d over the bug looks kind of like \u2026 Denmark.<\/p>\n

Also: Delays between vaccine jabs and a \u201cmix and match\u201d approach may be helpful<\/strong>, Canada\u2019s CBC reports<\/a>, writing that the delay of up to four months between jabs and the decision to allow people to have, say, a jab of Pfizer followed by one of Moderna has actually helped create stronger and more lasting immunity. Not that that helps when another country wants you to have two matched jabs, but\u2026<\/p>\n

\n

Once upon a time, people were told to drink \u201cWate-On\u201d to gain weight. <\/strong>Today, we just call it \u201cfood.\u201d The ingredients: Refined carbs and seed oils. Just sayin\u2019. Check out the vintage ad<\/a> courtesy the dumpster fire that is our Twitter.<\/p>\n

WATCH THIS- Okay, we can\u2019t claim that we follow handball. <\/strong>But Zamalek keeper Karim Hendawy\u2019s highlight reel (courtesy the International Handball Federation) is just killer (watch, runtime: 1:00<\/a>).<\/p>\n

Anti-greenwashing requirements in the EU are proving more complicated than<\/strong> expected<\/strong>, leading asset managers to say they\u2019re unlikely to meet a 1 January 2022 deadline to correctly label the sustainability of investment funds, reports Bloomberg<\/a>. The European Fund and Asset Management Association \u2014 which represents fund managers with a cumulative USD 22 tn AUM \u2014 has said the deadline is too soon to implement the so-called Regulatory Technical Standards (RTS), particularly as the EU is in the process of finalizing new requirements. Fund managers therefore have yet to see what these standards entail and how to calculate them, let alone put them into practice. European authorities had intended to provide a complete draft of RTS in late September or early October, but this has been delayed due to its \u201ccomplexity.\u201d<\/p>\n

China has already beaten the United States in the battle for AI supremacy<\/strong>, the former Pentagon software chief tells the Financial Times<\/a>. \u201cWe have no competing fighting chance against China in 15 to 20 years. Right now, it\u2019s already done \u2026 it is already over in my opinion.\u201d<\/p>\n

Lego has taken a stand against gender-based marketing<\/strong>, saying it would stop targeting toys to boys or girls through packaging or other means. The company isn\u2019t planning to change its products, but will stop segmenting them into gender categories, Lena Dixen, a senior vice president, explained to the Danish press<\/a>. The decision comes after a survey was conducted to see if kids categorized toys for each gender, with 7k parents and children taking part. Around 75% of boys and 62% of girls believe that some toys are only for girls and some are only for boys \u2014 and parents only perpetuated the stereotypes by pushing Lego more on boys than on girls. Lego\u2019s stance comes amidst a push for equality from the Danish company with hopes that the new marketing scheme will make all children \u201cfeel welcome in the Lego universe.\u201d Bloomberg<\/a> has the story.<\/p>\n","protected":false},"excerpt":{"rendered":"

SIGN OF THE TIMES- The next cohort of executive EMBA students: Entrepreneurs. Once the degree of choice for those looking to climb the corporate ladder, executive MBA programs are increasingly attracting mid-career entrepreneurs looking to up their credibility and expand their networks, with an eye to attract investors and funding, the Financial Times reports. Corporate […]<\/p>\n","protected":false},"author":1,"featured_media":556711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[633,203,297,647,638,375,368],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-556710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-enterprisepm","tag-entrepreneurship","tag-europe","tag-facebook","tag-for-your-commute","tag-gender","tag-sustainability","wpautop","entry"],"acf":{"mongo_id":"0b46da95-4f41-43a2-aa70-8377ec346fe6","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/10\/392.jpg","photo_position":"above","related_issue":[556706],"teaser":"","voice_url":""},"yoast_head":"\nOffices are getting busy again. + Lego says goodbye to gendered marketing. - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/12\/offices-are-getting-busy-again-lego-says-goodbye-to-gendered-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Offices are getting busy again. + Lego says goodbye to gendered marketing.\" \/>\n<meta property=\"og:description\" content=\"SIGN OF THE TIMES- The next cohort of executive EMBA students: Entrepreneurs. 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The Technology Entrepreneurs Lending Program will target companies\u2026","rel":"","context":"In "DEBT WATCH"","block_context":{"text":"DEBT WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/debt-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/6\/197.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":678785,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/12\/18\/auc-onsi-sawiris-school-of-business-executive-education-and-marakez-launch-egypts-first-academic-program-supporting-fb-entrepreneurs\/","url_meta":{"origin":556710,"position":1},"title":"AUC Onsi Sawiris School of Business Executive Education and Marakez launch Egypt\u2019s first academic program supporting F&B entrepreneurs","author":"enterpriseam admin","date":"18 December 2025","format":false,"excerpt":"Onsi Sawiris School of Business Executive Education (ExecEd) at the American University in Cairo (AUC) has launched the Restaurant Business Management Program \u2013 Powered by Marakez. This is the first academic program in Egypt to support F&B entrepreneurs and startups. The program blends academic coursework with practical, on-the-ground learning, providing\u2026","rel":"","context":"In "A MESSAGE FROM ONSI SAWIRIS SCHOOL OF BUSINESS EXECUTIVE EDUCATION"","block_context":{"text":"A MESSAGE FROM ONSI SAWIRIS SCHOOL OF BUSINESS EXECUTIVE EDUCATION","link":"https:\/\/enterpriseam.com\/egypt\/category\/a-message-from-onsi-sawiris-school-of-business-executive-education\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":543084,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/01\/05\/women-led-businesses-are-less-likely-to-raise-funding\/","url_meta":{"origin":556710,"position":2},"title":"Women-led businesses are less likely to raise funding","author":"enterpriseam admin","date":"5 January 2022","format":false,"excerpt":"#GirlBosses struggle to raise funds in male-dominated fields: Women founders struggle to raise funds in the traditionally male-dominated world of enterprise software and other technology, Dana Kanze, an assistant professor of organizational behavior at London Business School, tells the Wall Street Journal. Women founders \u201craise less funding at lower valuations\u2026","rel":"","context":"In "GENDER EQUALITY"","block_context":{"text":"GENDER EQUALITY","link":"https:\/\/enterpriseam.com\/egypt\/category\/gender-equality\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/1\/400.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":550639,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/12\/meet-our-founder-of-the-week-nowpays-mostafa-ashour\/","url_meta":{"origin":556710,"position":3},"title":"Meet our founder of the week: NowPay\u2019s Mostafa Ashour","author":"enterpriseam admin","date":"12 April 2022","format":false,"excerpt":"OUR FOUNDER OF THE WEEK- Mostafa Ashour, co-founder and CEO of NowPay (LinkedIn).My name is Mostafa Ashour, and I\u2019m the CEO and co-founder of NowPay. 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Naguib\u2019s estimated total net\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/wp-content\/uploads\/2018\/11\/NaguibSawiris-1600px.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":550577,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/07\/will-vcs-soon-be-expected-to-shoulder-the-cost-of-crypto-hacks-and-scams-meta-is-looking-into-expanding-into-finance\/","url_meta":{"origin":556710,"position":5},"title":"Will VCs soon be expected to shoulder the cost of crypto hacks and scams? + Meta is looking into expanding into finance","author":"enterpriseam admin","date":"7 April 2022","format":false,"excerpt":"Will VCs soon be expected to shoulder the cost of crypto hacks and scams? As startups venturing into crypto become more susceptible to cyber attacks that can siphon USD mns in a matter of minutes, they often turn to their wealthy investors to bail them out, writes Bloomberg, citing VC\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/4\/450.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/556710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=556710"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/556710\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/556706"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/556711"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=556710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=556710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=556710"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=556710"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=556710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}