{"id":556614,"date":"2021-10-04T13:34:53","date_gmt":"2021-10-04T13:34:53","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/04\/now-you-wont-have-to-worry-about-laundry\/"},"modified":"2021-10-04T13:34:53","modified_gmt":"2021-10-04T13:34:53","slug":"now-you-wont-have-to-worry-about-laundry","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/04\/now-you-wont-have-to-worry-about-laundry\/","title":{"rendered":"Now you won\u2019t have to worry about laundry"},"content":{"rendered":"

<\/a> Just when we thought everything that could be digitized had been, digital fashion <\/strong>proves us wrong: <\/strong>Fashion that can only be worn digitally is gaining traction, with several companies now offering digital versions of everything from workout clothes to gravity-defying avant garde fashion, often in the form of NFTs<\/a>. Digital fashion can be worn in a few ways: either through an augmented reality filter similar to those in Snapchat \u2014 as in the case of digital sneaker company RTFTK<\/a> \u2014 or by taking a picture and sending it to a digital fashion retailer such as DressX<\/a> who will then Photoshop it onto your body.<\/p>\n

Ummm\u2026 What? <\/strong>Yes, you read that correctly. Digital clothes are not meant to actually be worn but are items that cater to \u201can audience looking to fulfill a different type of need\u2014constant fashion newness for their online persona, divorced from physical clothing,\u201d according to Forbes<\/a>. Some digital fashion sites have also teamed up with video gaming firms to allow their clothing to be displayed through avatars in their games.<\/p>\n

The digital fashion space has been booming<\/strong>, if DressX\u2019s USD 2 mn seed round from the Artemis Fund and RTFKT\u2019s USD 3.1 mn digital sneaker release<\/a> are anything to go on. Big brands are getting in on it too, with a digital version of Gucci\u2019s Dionysus bag selling on Roblox<\/a> for about USD 4.1k, more than the price of the physical item. Taking things a step further, Balenciaga presented its Fall 2021 collection within a playable video game.<\/p>\n

And it only looks set to get bigger:<\/strong> In July, Snapchat parent company Snap Inc. acquired Vertebrae, a company that allows high-end brands to create 3D versions of their projects, as the social media app moves to further its AR shopping and AR apparel plans, The Verge<\/a> reported. Other brands such as Nike and Louis Vuitton are also actively investing in blockchain technology to roll out their own \u201cdigital twins\u201d of real-life products.<\/p>\n

Why is this a thing? <\/strong>The digitisation of fashion can reduce clothing waste while making luxury items more affordable and size inclusive. Keeping fashion in the metaverse eliminates the need to produce fabric, run factories or ship materials all over the world, Simone Berry, a team member at digital fashion site BNV<\/a>, told the Financial Times<\/a>. For the fashion-wearers, buying digital fashion eliminates the worry<\/a> you get when you\u2019re afraid to physically wear something valuable or expensive, while also keeping up with the trendiness of the NFT craze.<\/p>\n

It\u2019s cool in theory, but the ESG aspect might be another case of greenwashing: <\/strong>Digital fashion NFTs run on blockchains that consume massive amounts of energy. While a polyester t-shirt might have a carbon footprint of 5.5 kg, data scientists estimate that the emissions impact of a simple NFT garment could be closer to 600 kg of CO2. Plus, an NFT generates more emissions every time it\u2019s bought or re-sold.<\/p>\n

It\u2019s all about preparing for a future where we spend more time in the metaverse:<\/strong> The average amount of time spent online doubled during pandemic-filled 2020 and the world has continued to work, ship, play, and even fall in love online. The increase of online participation will fuel a new kind of self-image that is expressed virtually that offers more creativity and elaborate aesthetics that can\u2019t be achieved comfortably in the real world, head of content and strategy at digital fashion house The Fabricant<\/a> Michaela Larosse told Bloomberg Wealth<\/a>. The fashion house sold a shimmering blockchain dress for USD 9.5k back in 2019.<\/p>\n

The next step: Integrating digital spaces together.<\/strong> An outfit you can wear on Fortnite won\u2019t be available in League of Legends or as a Snapchat filter. But expect firms to move towards making a truly immersive metaverse possible as demand grows for digital fashion over time.<\/p>\n

Interested in more? <\/strong>Check out highlights from Gary James McQueen\u2019s (Alexander McQueen\u2019s nephew) digital fashion show (watch, runtime: 03:51<\/a>), hear from DressX co-founder Daria Shapovalova, (watch, runtime: 08:12<\/a>), or watch YouTuber Safiya Nygaard try on seven different digital fashion outfits and really put the trend to the test (watch, runtime: 28:16<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"

Just when we thought everything that could be digitized had been, digital fashion proves us wrong: Fashion that can only be worn digitally is gaining traction, with several companies now offering digital versions of everything from workout clothes to gravity-defying avant garde fashion, often in the form of NFTs. Digital fashion can be worn in […]<\/p>\n","protected":false},"author":1,"featured_media":556615,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9523],"tags":[1192,633,8297],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-556614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-digital-fashion","tag-enterprisepm","tag-fashion","wpautop","entry"],"acf":{"mongo_id":"e8120625-a26f-4d70-90aa-3c992d36417a","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/10\/348.jpg","photo_position":"above","related_issue":[556605],"teaser":"","voice_url":""},"yoast_head":"\nNow you won\u2019t have to worry about laundry - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/04\/now-you-wont-have-to-worry-about-laundry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Now you won\u2019t have to worry about laundry\" \/>\n<meta property=\"og:description\" content=\"Just when we thought everything that could be digitized had been, digital fashion proves us wrong: Fashion that can only be worn digitally is gaining traction, with several companies now offering digital versions of everything from workout clothes to gravity-defying avant garde fashion, often in the form of NFTs. 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The funds will be used to finance the launch of the company\u2019s new fashion subscription service \u201cThe Box\u201d \u2014 a\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":624451,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/09\/09\/egyptian-maha-rasheed-is-one-of-the-fts-top-middle-eastern-fashion-designers\/","url_meta":{"origin":556614,"position":1},"title":"Egyptian Maha Rasheed is one of the FT\u2019s top Middle Eastern fashion designers","author":"enterpriseam admin","date":"9 September 2018","format":false,"excerpt":"Egyptian fashion designer Maha Abdul Rasheed appeared on the FT\u2019s list of noteworthy Middle Eastern designers for her 'Bambah' branded collection. \u201cHer decadent jacquard evening gowns that riff on classic 1950s silhouettes are stocked at Harvey Nichols in Dubai, and have been worn by Amal Clooney,\u201d the Financial Times says.","rel":"","context":"In "ON YOUR WAY OUT"","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2018\/9\/2248.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":579694,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/11\/14\/egypt-is-getting-on-the-thrifting-bandwagon\/","url_meta":{"origin":556614,"position":2},"title":"Egypt is getting on the thrifting bandwagon","author":"enterpriseam admin","date":"14 November 2022","format":false,"excerpt":"Thrifting is becoming more commonplace in Egypt: Second hand clothing has long been shrouded in stigma in Egypt, but it now seems that attitudes towards pre-owned clothing are starting to change. More and more people in Egypt are now opting for purchasing second hand garments \u2014 owing to the fact\u2026","rel":"","context":"In "LIFESTYLE"","block_context":{"text":"LIFESTYLE","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/11\/649.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":601543,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/03\/04\/online-fashion-store-namshi-coming-to-egypt\/","url_meta":{"origin":556614,"position":3},"title":"Online fashion store Namshi coming to Egypt","author":"enterpriseam admin","date":"4 March 2019","format":false,"excerpt":"Online fashion store Namshi is coming to town: Dubai\u2019s Emaar Malls\u2019 recently acquired e-commerce fashion platform Namshi is eyeing expanding into Egypt, CEO Hosam Arab told Wamda. The GCC-based giant \u2014 with its collection of well-known brands such as Nike, Calvin Klein, Adidasm and Forever 21 \u2014 is hoping 10%\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/3\/293.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":622897,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/10\/15\/online-bargain-aggregator-edealo-com-is-now-live\/","url_meta":{"origin":556614,"position":4},"title":"Online bargain aggregator EDEALO.com is now live","author":"enterpriseam admin","date":"15 October 2018","format":false,"excerpt":"Online bargain aggregator EDEALO.com is now live. Egyptian startup Edealo announced yesterday (pdf) that it has launched services on its website, which pools together coupons for online bargains on items including flight tickets, fashion, electronic appliances, and digital courses, to name a few. Access to the coupons comes free of\u2026","rel":"","context":"In "ON YOUR WAY OUT"","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":581025,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/02\/01\/ultra-fast-fashion-comes-at-a-hefty-price\/","url_meta":{"origin":556614,"position":5},"title":"Ultra-fast fashion comes at a hefty price","author":"enterpriseam admin","date":"1 February 2023","format":false,"excerpt":"Shein\u2019s ultra fast-fashion is as popular as it is unsustainable: Chinese retailer Shein is at the forefront of a new wave of fast-fashion companies that are making the clothing business cheaper, faster, and less sustainable than ever before. Founded in 2008, the fashion giant is valued at some USD 100\u2026","rel":"","context":"In "Sustainability"","block_context":{"text":"Sustainability","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/sustainability\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/2\/98.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/556614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=556614"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/556614\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/556605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/556615"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=556614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=556614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=556614"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=556614"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=556614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}