{"id":556296,"date":"2021-10-19T04:11:35","date_gmt":"2021-10-19T04:11:35","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/19\/cairo-logistics-startup-illa-closes-seven-figure-round\/"},"modified":"2021-10-19T04:11:35","modified_gmt":"2021-10-19T04:11:35","slug":"cairo-logistics-startup-illa-closes-seven-figure-round","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/19\/cairo-logistics-startup-illa-closes-seven-figure-round\/","title":{"rendered":"Cairo logistics startup Illa closes seven-figure round"},"content":{"rendered":"

<\/a> Cairo-based <\/strong>FMCG logistics startup Illa has closed a seven-figure USD investment<\/strong> round<\/strong> led by Saudi\u2019s Watheeq Financial Services<\/a> and Africa-focused Golden Palm Investments<\/a>, according to an emailed statement (pdf)<\/a>. Loftyinc Capital Management, Kepple Africa Fund, Cubit Ventures, AUC Angels, OQAL Angel Network and Flat6Labs Cairo also participated in the round.<\/p>\n

Further expansion is on the cards for Illa\u2019s B2B logistics tech:<\/strong> The investment will go towards growing Illa\u2019s business in Egypt and developing the company\u2019s web platform, which aims to connect drivers with FMCG brands to streamline warehouse-to-storefront delivery.<\/p>\n

The round marks the third time Flat6Labs Cairo has backed Illa:<\/strong> In November 2020, Illa raised<\/a> a USD six-figure seed round from Averroes Venture Capital, AUC Angels and other investors including Flat6Labs. The startup launched out of the Cairo accelerator\u2019s Spring cycle<\/a> in 2019.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cairo-based FMCG logistics startup Illa has closed a seven-figure USD investment round led by Saudi\u2019s Watheeq Financial Services and Africa-focused Golden Palm Investments, according to an emailed statement (pdf). Loftyinc Capital Management, Kepple Africa Fund, Cubit Ventures, AUC Angels, OQAL Angel Network and Flat6Labs Cairo also participated in the round. Further expansion is on the […]<\/p>\n","protected":false},"author":1,"featured_media":556297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7258],"tags":[1098,72,697,383,9873,145,95,123],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-556296","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-watch","tag-b2b","tag-enterpriseam","tag-flat6labs","tag-fmcg","tag-illa","tag-logistics","tag-startup-watch","tag-startups","wpautop","entry"],"acf":{"mongo_id":"5839550f-9e45-44f4-94d4-052f923b056f","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/10\/206.jpg","photo_position":"above","related_issue":[556288],"teaser":"","voice_url":""},"yoast_head":"\nCairo logistics startup Illa closes seven-figure round - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/19\/cairo-logistics-startup-illa-closes-seven-figure-round\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cairo logistics startup Illa closes seven-figure round\" \/>\n<meta property=\"og:description\" content=\"Cairo-based FMCG logistics startup Illa has closed a seven-figure USD investment round led by Saudi\u2019s Watheeq Financial Services and Africa-focused Golden Palm Investments, according to an emailed statement (pdf). Loftyinc Capital Management, Kepple Africa Fund, Cubit Ventures, AUC Angels, OQAL Angel Network and Flat6Labs Cairo also participated in the round. Further expansion is on the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/19\/cairo-logistics-startup-illa-closes-seven-figure-round\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-19T04:11:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2021\/10\/206.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/19\/cairo-logistics-startup-illa-closes-seven-figure-round\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/19\/cairo-logistics-startup-illa-closes-seven-figure-round\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Cairo logistics startup Illa closes seven-figure round\",\"datePublished\":\"2021-10-19T04:11:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/19\/cairo-logistics-startup-illa-closes-seven-figure-round\/\"},\"wordCount\":147,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/19\/cairo-logistics-startup-illa-closes-seven-figure-round\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2021\/10\/206.jpg?fit=%2C&ssl=1\",\"keywords\":[\"B2B\",\"EnterpriseAM\",\"Flat6Labs\",\"FMCG\",\"Illa\",\"logistics\",\"Startup watch\",\"startups\"],\"articleSection\":[\"Startup watch\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/19\/cairo-logistics-startup-illa-closes-seven-figure-round\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/19\/cairo-logistics-startup-illa-closes-seven-figure-round\/\",\"name\":\"Cairo logistics startup Illa closes seven-figure round - 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