{"id":556010,"date":"2021-10-06T03:54:17","date_gmt":"2021-10-06T03:54:17","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/06\/digital-ins-startup-amenli-raises-usd-2-3-mn-in-seed-round\/"},"modified":"2021-10-06T03:54:17","modified_gmt":"2021-10-06T03:54:17","slug":"digital-ins-startup-amenli-raises-usd-2-3-mn-in-seed-round","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/06\/digital-ins-startup-amenli-raises-usd-2-3-mn-in-seed-round\/","title":{"rendered":"Digital ins. startup Amenli raises USD 2.3 mn in seed round"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-03\"><\/a> <strong>Egypt-based digital ins. startup<\/strong> <strong><a href=\"https:\/\/www.amenli.com\/\">Amenli<\/a><\/strong><strong> raised USD 2.3 mn i<\/strong><strong>n a seed round<\/strong>, <a href=\"https:\/\/techcrunch.com\/2021\/10\/05\/yc-backed-amenli-raises-2-3m-to-provide-insurance-to-egyptian-consumers\/\">TechCrunch<\/a> reported yesterday. The round was co-led by <a href=\"https:\/\/www.p1.ventures\/\">P1 Ventures<\/a>, <a href=\"https:\/\/www.globalfounderscapital.com\/\">Global Founders Capital<\/a>, and <a href=\"https:\/\/www.animfund.com\/\">Anim Fund<\/a>, and also included <a href=\"https:\/\/www.costanoavc.com\/\">Costanoa Ventures<\/a>, <a href=\"https:\/\/liquid2.vc\/\">Liquid2 Ventures<\/a>, Cliff Angels and other angel investors. The company will use the proceeds to expand its team and grow its operations, CEO Shady El Tohfa told the website.<\/p>\n<p><strong>What\u2019s Amenli? <\/strong>The startup is the <a href=\"https:\/\/www.ycombinator.com\/companies\/amenli\">first licensed<\/a> digital ins. broker in Egypt, and sells life, medical and car policies.<\/p>\n<p><strong>Amenli is targeting middle-income Egyptians<\/strong>, which the company says is a largely untapped market of 50 mn people. Ins. companies in Egypt tend to focus on the large, high-value customers and neglect individuals, for which it can take 5-6 weeks to finalize a single policy, the company says. These middle-income earners are the company\u2019s core market. Amenli claims to be capable of processing more than 500 policies in less than 10 minutes, compared to the minimum three weeks offered by traditional firms.<\/p>\n<p><strong>This is the company\u2019s second capital injection in as many months:<\/strong> Last month, Amenli was one of <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/6f3963a2-11fe-4a9e-9660-3e084040d7e9\">four Egyptian startups<\/a> that secured USD 125k in seed funding by US accelerator Y Combinator. The other startups include Cairo-based delivery service <a href=\"https:\/\/shipblu.com\/\">ShipBlu<\/a>, SaaS startup <a href=\"https:\/\/pylonump.com\/\">Pylon<\/a> and online auto-marketplace <a href=\"https:\/\/www.odiggo.com.eg\/\">Odiggo<\/a>.<\/p>\n<p><strong>Since graduating from Y Combinator, Amenli has been able to triple its revenue<\/strong>, El Tohfa said, without disclosing figures. The increase in revenues came from repeated customers who use more than one policy instead of new customers, he explained.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Egypt-based digital ins. startup Amenli raised USD 2.3 mn in a seed round, TechCrunch reported yesterday. The round was co-led by P1 Ventures, Global Founders Capital, and Anim Fund, and also included Costanoa Ventures, Liquid2 Ventures, Cliff Angels and other angel investors. The company will use the proceeds to expand its team and grow its [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":556011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7258],"tags":[72,95,123],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-556010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-watch","tag-enterpriseam","tag-startup-watch","tag-startups","wpautop","entry"],"acf":{"mongo_id":"bd1e506f-eef2-4bc6-b7cb-1e1f71ab0d86","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/10\/82.jpg","photo_position":"above","related_issue":[556003],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital ins. startup Amenli raises USD 2.3 mn in seed round - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/06\/digital-ins-startup-amenli-raises-usd-2-3-mn-in-seed-round\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital ins. startup Amenli raises USD 2.3 mn in seed round\" \/>\n<meta property=\"og:description\" content=\"Egypt-based digital ins. startup Amenli raised USD 2.3 mn in a seed round, TechCrunch reported yesterday. The round was co-led by P1 Ventures, Global Founders Capital, and Anim Fund, and also included Costanoa Ventures, Liquid2 Ventures, Cliff Angels and other angel investors. The company will use the proceeds to expand its team and grow its [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/06\/digital-ins-startup-amenli-raises-usd-2-3-mn-in-seed-round\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-06T03:54:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2021\/10\/82.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/06\/digital-ins-startup-amenli-raises-usd-2-3-mn-in-seed-round\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/06\/digital-ins-startup-amenli-raises-usd-2-3-mn-in-seed-round\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Digital ins. startup Amenli raises USD 2.3 mn in seed round\",\"datePublished\":\"2021-10-06T03:54:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/06\/digital-ins-startup-amenli-raises-usd-2-3-mn-in-seed-round\/\"},\"wordCount\":261,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/06\/digital-ins-startup-amenli-raises-usd-2-3-mn-in-seed-round\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2021\/10\/82.jpg?fit=%2C&ssl=1\",\"keywords\":[\"EnterpriseAM\",\"Startup watch\",\"startups\"],\"articleSection\":[\"Startup watch\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/06\/digital-ins-startup-amenli-raises-usd-2-3-mn-in-seed-round\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2021\/10\/06\/digital-ins-startup-amenli-raises-usd-2-3-mn-in-seed-round\/\",\"name\":\"Digital ins. startup Amenli raises USD 2.3 mn in seed round - 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Though the company did not specify how the funds would be deployed, co-founder Ali Nasser told the tech outlet that he wants ShipBlu\u2019s network and infrastructure to span\u2026","rel":"","context":"In &quot;Startup watch&quot;","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/11\/288.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":557086,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/06\/4-egyptian-startups-secure-usd-125k-seed-funding\/","url_meta":{"origin":556010,"position":1},"title":"4 Egyptian startups secure USD 125k seed funding","author":"enterpriseam admin","date":"6 September 2021","format":false,"excerpt":"Four Egyptian startups secured USD 125k each in seed funding by US accelerator Y Combinator, Magnitt reports. The funding came either following the companies closing pre-seed rounds, or as boosters to companies that are looking to expand and complete acquisitions.The startups: The Egyptian startups include Cairo-based delivery service ShipBlu, ins.\u2026","rel":"","context":"In &quot;Startup watch&quot;","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/9\/76.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":607728,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/10\/09\/ins-startup-amenli-raises-usd-1-mn-round\/","url_meta":{"origin":556010,"position":2},"title":"Ins. startup Amenli raises USD 1 mn round","author":"enterpriseam admin","date":"9 October 2023","format":false,"excerpt":"The company is hoping the new funds will allow them to expand into B2B2C","rel":"","context":"In &quot;Startup watch&quot;","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/10\/402.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":556768,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/17\/beware-the-clueless-tourist-vc-melbourne-citizens-come-out-of-lockdown\/","url_meta":{"origin":556010,"position":3},"title":"Beware the clueless tourist VC + Melbourne citizens come out of lockdown","author":"enterpriseam admin","date":"17 October 2021","format":false,"excerpt":"Beware the clueless tourist VC: The soaring interest in Egyptian startups from foreign VCs may seem opportune. But without the local knowhow needed, these type of investors may end up hurting the startups they invest in, Mohamed Aboulnaga, co-founder and CEO of Egypt-based fintech Klivvr and co-founder of Halan (now\u2026","rel":"","context":"In &quot;FOR YOUR COMMUTE&quot;","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/10\/419.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":591476,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/12\/08\/egyptian-led-fintech-startup-tribal-credit-raises-usd-5-5-mn-seed-round\/","url_meta":{"origin":556010,"position":4},"title":"Egyptian-led fintech startup Tribal Credit raises USD 5.5 mn seed round","author":"enterpriseam admin","date":"8 December 2019","format":false,"excerpt":"STARTUP WATCH- Tribal Credit raises USD 5.5 mn seed round: Tribal Credit, a Silicon Valley-based fintech startup co-founded by Egyptian entrepreneurs Amr Shady and Mohamed Elkasstawi, has raised USD 5.5 mn in a seed funding round led by BECO Capital and Global Ventures, according to an emailed statement (pdf). The\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":607518,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/10\/04\/intella-closes-usd-3-4-mn-seed-round-led-by-saudi-vcs\/","url_meta":{"origin":556010,"position":5},"title":"Intella closes USD 3.4 mn seed round led by Saudi VCs","author":"enterpriseam admin","date":"4 October 2023","format":false,"excerpt":"The fresh funds are fueling Intella\u2019s expansion into Saudi","rel":"","context":"In &quot;Startup watch&quot;","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/10\/278.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/556010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=556010"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/556010\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/556003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/556011"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=556010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=556010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=556010"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=556010"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=556010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}