{"id":555576,"date":"2021-11-18T03:59:46","date_gmt":"2021-11-18T03:59:46","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/18\/my-morning-routine-dara-ghosheh-founder-of-daras-ice-cream\/"},"modified":"2021-11-18T03:59:46","modified_gmt":"2021-11-18T03:59:46","slug":"my-morning-routine-dara-ghosheh-founder-of-daras-ice-cream","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/18\/my-morning-routine-dara-ghosheh-founder-of-daras-ice-cream\/","title":{"rendered":"My Morning Routine: Dara Ghosheh, founder of Dara\u2019s Ice Cream"},"content":{"rendered":"

<\/a> Dara Ghosheh, founder of Dara\u2019s Ice Cream:<\/strong> Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Dara Ghosheh, founder of Dara\u2019s Ice Cream<\/strong> (LinkedIn<\/a>). Edited excerpts from our conversation:<\/p>\n

My name is Dara Ghosheh. The most important things to know about me:<\/strong> I\u2019m Palestinian, I have two boys, and I love to eat ice cream.<\/p>\n

Because we are a startup, my day is very dynamic<\/strong> \u2014 no two days are identical. I arrange my day in the morning according to what\u2019s on my plate. I usually wake up at 6am, or later if I stayed up. I just gave birth four months ago, so my sleep schedule isn\u2019t exactly set in stone. I either wake up and play with my newborn, or (if I wake up early enough) send off my four-year-old to school. Then, once my newborn goes down for his nap, I head off to work.<\/p>\n

I only take Fridays off \u2014 and sometimes end up working then, too.<\/strong> I visit my shops, all of which are in different areas, so it\u2019s never a fixed routine. I also usually go to my factory in the 6 October industrial zone, and I have a weekly meeting with my store managers. I try to finish work around 4-5pm to spend time with my sons before I put them to bed by 8pm as they have a strict bedtime routine.<\/p>\n

I still remember the moment I decided to launch Dara\u2019s.<\/strong> I\u2019ve always been obsessed with ice cream \u2014 I can eat it for every meal. Whenever I travel with my husband, we explore the best gelaterias in town. We once discovered an ice cream shop that I was extremely impressed with. I was trying to convince my husband to buy six flavors because I wanted to try them all and in Europe, they don't allow you to try before you buy. So he said, \u201cDara, if you're that obsessed, why don't you have your own shop?\u201d And hence the idea was born.<\/p>\n

I took a course and started to discover the world of ice cream and gelato in 2017.<\/strong> For the next two years, I started to experiment at home, save money and buy machines, with my husband\u2019s help. He\u2019s more business-minded than me but this was never a business for me. I love what I do and I do it for passion and fun.<\/p>\n

I began testing so many different recipes. <\/strong>I burned the honeycomb maybe 50 times before I got it right to create our signature honeycomb flavor. It\u2019s very difficult to introduce a new flavor because I always want to perfect it. Traveling a lot helps me with creating flavors, but the pandemic cut off that source of inspiration. I didn\u2019t want to limit myself to the classic Italian way \u2014 I was more inspired by how ice cream is made in the US, which centers on creating an experience in your mouth. So it's all about different textures, different sauces and different flavors matching each other.<\/p>\n

Covid-19 was a bit overwhelming <\/strong>because I couldn't go to work. But, it made us think of what we want to do and where we want to go. We worked on one of our biggest projects \u2014 launching pints<\/a> at Gourmet, which my son actually worked on by helping us create designs.<\/p>\n

There is a lack of quality and natural ingredients in ice cream.<\/strong> It\u2019s not just in Egypt: In Europe, they more often use ready mixes and don\u2019t have anything homemade. For me, I bake everything in my kitchen. That\u2019s why I\u2019m always experimenting with new items that are all handmade. There\u2019s always room for improvement.<\/p>\n

I think we created an ice cream hangout:<\/strong> It\u2019s all about the experience. I always felt ice cream shops are not really a happy place. I am supposed to be going to eat the best thing in the world. I want to try different flavors, not just a speck on a tiny plastic spoon. So I created the experience with these details in mind. My goal is to make people happy \u2014 not only my customers, but my team, too. I want to make a difference in the market and in my community. I want to create jobs. I want to improve lives.<\/p>\n

I watch one thing with my husband every day:<\/strong> We\u2019re currently watching Squid Games<\/a><\/strong> like everyone else. I have mixed feelings about it. Usually I\u2019m into this type of stuff; I love Black Mirror and find it very realistic. But this is just too much. I'm also watching Maid<\/a><\/strong>, which is about women and violence. It's really nice. When I want something chill, I honestly love watching Friends<\/strong>, even if I\u2019ve watched it a hundred times.<\/p>\n

I\u2019m kind of late to the game but podcasts<\/strong> are my newest obsession.<\/strong> I\u2019m interested in learning more about management and how to manage the team and the company. I\u2019ve found podcasts to be a way to put my time to good use, so I often listen when I\u2019m in the car. The last thing I listened to was Goal Digger<\/a><\/strong>, which often resonates with me.<\/p>\n

I'm interested now all of a sudden in pilates.<\/strong> Since I don\u2019t have a lot of down time, I started doing online pilates sessions twice a week. I used to work out five times a week. And now with two boys, it\u2019s a mess. I don\u2019t allow my kid to watch TV except twice a week. So while he's watching TV, I work out from 6 to 7pm. This is the time he watches TV and I do my workout.<\/p>\n

The best two pieces of advice I've been given: <\/strong>My husband always tells me, \u201cDara, delegate. If you don't delegate, you'll crash.\u201d I try to as much as I can, but honestly I\u2019m not 100% effective at delegating. The second is more of a life lesson \u2014 my parents brought me up to be grateful for everything, kind, and down to earth.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dara Ghosheh, founder of Dara\u2019s Ice Cream: Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Dara Ghosheh, founder of Dara\u2019s Ice Cream (LinkedIn). Edited excerpts from […]<\/p>\n","protected":false},"author":1,"featured_media":555577,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[3247,3248,72,387],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-555576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-dara-ghosheh","tag-daras-ice-cream","tag-enterpriseam","tag-my-morning-routine","wpautop","entry"],"acf":{"mongo_id":"52f2b539-fa83-47b7-b481-26a24db98783","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/11\/510.jpg","photo_position":"above","related_issue":[555551],"teaser":"","voice_url":""},"yoast_head":"\nMy Morning Routine: Dara Ghosheh, founder of Dara\u2019s Ice Cream - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/11\/18\/my-morning-routine-dara-ghosheh-founder-of-daras-ice-cream\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Morning Routine: Dara Ghosheh, founder of Dara\u2019s Ice Cream\" \/>\n<meta property=\"og:description\" content=\"Dara Ghosheh, founder of Dara\u2019s Ice Cream: Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. 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