{"id":555371,"date":"2021-11-11T04:11:21","date_gmt":"2021-11-11T04:11:21","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/11\/saudis-brmaja-could-debut-on-the-egx-as-it-eyes-a-new-home-base-in-cairo\/"},"modified":"2021-11-11T04:11:21","modified_gmt":"2021-11-11T04:11:21","slug":"saudis-brmaja-could-debut-on-the-egx-as-it-eyes-a-new-home-base-in-cairo","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/11\/saudis-brmaja-could-debut-on-the-egx-as-it-eyes-a-new-home-base-in-cairo\/","title":{"rendered":"Saudi\u2019s Brmaja could debut on the EGX as it eyes a new home base in Cairo"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-03\"><\/a> <strong>Saudi tech firm <\/strong><strong><a href=\"https:\/\/brmaja.com\">Brmaja is<\/a><\/strong><strong> looking to list 20% of its <\/strong><strong>shares on the EGX <\/strong><strong>next March<\/strong>, investment director<sup><\/sup> Ahmed Said told Enterprise, confirming a story first reported by <a href=\"https:\/\/bit.ly\/3qpUKK3\">Masrawy<\/a>. The digital marketing and tech firm has submitted a listing request to the Financial Regulatory Authority and has been in talks with officials on the IPO for the past six months. The company expects to raise more than EGP 400 mn through the sale, Said said.<\/p>\n<p><strong>Brmaja is making Egypt its central hub through several acquisitions: <\/strong>The Saudi parent company has two wholly-owned subsidiaries currently operating in Egypt, Brmaja IT and Brmaja Innovation. Brmaja IT will acquire the Saudi firm in a reverse acquisition ahead of the bourse listing, bringing the company\u2019s issued capital to EGP 100 mn or more, and therefore make it eligible for listing on the EGX rather than the small-cap Nilex. Once it goes public, the new merged entity will acquire Brmaja Innovation before going on to acquire all remaining Brmaja subsidiaries across Dubai and Africa. The plan will see all of Brmaja\u2019s operations run out of its Cairo headquarters by the end of the first half of 2022, according to Saeed.<\/p>\n<p><strong>Why is Brmaja choosing Egypt as its home? <\/strong>The company has only been active in the country for two years, but last year embarked on a strategy to \u201cconcentrate our ecosystems in Egypt as a center and main hub,\u201d Said said. It invested more than EGP 28 mn here last year, and wants to make the local market its first priority.<\/p>\n<p><strong>\u064bWhat does the company do? <\/strong>Brmaja for IT runs five or six platforms across the education, health and e-commerce sectors, while Brmaja for Innovation has signed a number of protocols with government agencies and Egypt Post to provide them with digital systems.<\/p>\n<p><strong>More like this, please: <\/strong>We\u2019ve been saying for years that Egypt\u2019s low cost base relative to GCC, abundant human talent, huge domestic market and proximity to key export markets make us a great regional headquarters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saudi tech firm Brmaja is looking to list 20% of its shares on the EGX next March, investment director Ahmed Said told Enterprise, confirming a story first reported by Masrawy. The digital marketing and tech firm has submitted a listing request to the Financial Regulatory Authority and has been in talks with officials on the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":555372,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7224],"tags":[918,72,78,7128,219],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-555371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipo-watch","tag-brmaja","tag-enterpriseam","tag-ipo-watch","tag-ma-watch","tag-saudi-arabia","wpautop","entry"],"acf":{"mongo_id":"d163b874-cd24-4fb6-9f0a-76d666e84ecc","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/11\/412.jpg","photo_position":"above","related_issue":[555364],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Saudi\u2019s Brmaja could debut on the EGX as it eyes a new home base in Cairo - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/11\/11\/saudis-brmaja-could-debut-on-the-egx-as-it-eyes-a-new-home-base-in-cairo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saudi\u2019s Brmaja could debut on the EGX as it eyes a new home base in Cairo\" \/>\n<meta property=\"og:description\" content=\"Saudi tech firm Brmaja is looking to list 20% of its shares on the EGX next March, investment director Ahmed Said told Enterprise, confirming a story first reported by Masrawy. The digital marketing and tech firm has submitted a listing request to the Financial Regulatory Authority and has been in talks with officials on the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2021\/11\/11\/saudis-brmaja-could-debut-on-the-egx-as-it-eyes-a-new-home-base-in-cairo\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-11T04:11:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2021\/11\/412.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/11\/11\/saudis-brmaja-could-debut-on-the-egx-as-it-eyes-a-new-home-base-in-cairo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/11\/11\/saudis-brmaja-could-debut-on-the-egx-as-it-eyes-a-new-home-base-in-cairo\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Saudi\u2019s Brmaja could debut on the EGX as it eyes a new home base in Cairo\",\"datePublished\":\"2021-11-11T04:11:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/11\/11\/saudis-brmaja-could-debut-on-the-egx-as-it-eyes-a-new-home-base-in-cairo\/\"},\"wordCount\":350,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/11\/11\/saudis-brmaja-could-debut-on-the-egx-as-it-eyes-a-new-home-base-in-cairo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2021\/11\/412.jpg?fit=%2C&ssl=1\",\"keywords\":[\"Brmaja\",\"EnterpriseAM\",\"IPO watch\",\"M&amp;A Watch\",\"Saudi Arabia\"],\"articleSection\":[\"IPO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2021\/11\/11\/saudis-brmaja-could-debut-on-the-egx-as-it-eyes-a-new-home-base-in-cairo\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2021\/11\/11\/saudis-brmaja-could-debut-on-the-egx-as-it-eyes-a-new-home-base-in-cairo\/\",\"name\":\"Saudi\u2019s Brmaja could debut on the EGX as it eyes a new home base in Cairo - 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The tech company is looking to list\u2026","rel":"","context":"In &quot;IPO&quot;","block_context":{"text":"IPO","link":"https:\/\/enterpriseam.com\/egypt\/category\/business\/ipo-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/2\/200.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":545940,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/18\/brmajas-egyptian-arm-makes-a-play-for-saudi-subsidiary-of-brmaja-group\/","url_meta":{"origin":555371,"position":1},"title":"Brmaja\u2019s Egyptian arm makes a play for Saudi subsidiary of Brmaja Group","author":"enterpriseam admin","date":"18 April 2022","format":false,"excerpt":"Saudi tech firm Brmaja moves to consolidate its presence here: Brmaja IT, an Egyptian subsidiary of Saudi Arabian tech firm Brmaja Group, has signed an MoU to acquire one of the group\u2019s KSA subsidiaries, the company told us in a statement (pdf) yesterday. The targeted firm, Brmaja Commercial, has an\u2026","rel":"","context":"In &quot;M&amp;A WATCH&quot;","block_context":{"text":"M&amp;A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/4\/310.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":544576,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/10\/carrefour-egypt-to-spend-egp-250-mn-on-egypt-expansion\/","url_meta":{"origin":555371,"position":2},"title":"Carrefour Egypt to spend EGP 250 mn on Egypt expansion","author":"enterpriseam admin","date":"10 March 2022","format":false,"excerpt":"Carrefour Egypt plans to invest EGP 250 mn and build 10 new stores in Egypt this year, Masrawy quotes Carrefour Egypt head Philippe Peguilhan as saying. The Majid Al Futtaim-owned retailer is eyeing new locations in Cairo, Alexandria, the North Coast, the Red Sea, the Delta, and New El Alamein.\u2026","rel":"","context":"In &quot;Investment Watch&quot;","block_context":{"text":"Investment Watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/3\/127.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":542553,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/01\/03\/corporatestack-eyes-ipo-in-the-next-couple-of-years\/","url_meta":{"origin":555371,"position":3},"title":"CorporateStack eyes IPO in the next couple of years","author":"enterpriseam admin","date":"3 January 2022","format":false,"excerpt":"Dubai-based tech startup CorporateStack plans to list on the EGX sometime in 2023 or 2024, Egypt General Manager Ahmed El-Haddad told Enterprise. The software company hasn\u2019t decided on an exact timeline for the IPO or how much of the company it will offer for sale, but is currently working with\u2026","rel":"","context":"In &quot;IPO&quot;","block_context":{"text":"IPO","link":"https:\/\/enterpriseam.com\/egypt\/category\/business\/ipo-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/1\/28.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":546547,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/05\/19\/valu-majid-al-futtaim-launch-consumer-finance-product\/","url_meta":{"origin":555371,"position":4},"title":"valU, Majid Al Futtaim launch consumer finance product","author":"enterpriseam admin","date":"19 May 2022","format":false,"excerpt":"valU, MAF partner on consumer finance: EFG Hermes\u2019 buy-now-pay-later platform valU is partnering with Majid Al Futtaim (MAF) to introduce its \u2018Sha2labaz\u2019 consumer finance product at MAF\u2019s flagship Mall of Egypt and City Centre Almaza malls, according to a statement (pdf). Through Sha2labaz, shoppers can redeem the value of their\u2026","rel":"","context":"In &quot;Also on our Radar&quot;","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":550952,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/05\/16\/this-evening-brmaja-innovation-raises-planned-ipo-stake-plus-mcdonalds-is-officially-leaving-russia\/","url_meta":{"origin":555371,"position":5},"title":"THIS EVENING: Brmaja Innovation raises planned IPO stake. Plus: McDonald\u2019s is officially leaving Russia.","author":"enterpriseam admin","date":"16 May 2022","format":false,"excerpt":"Happy Monday, friends. It\u2019s hard to believe it\u2019s only Monday, but here we are \u2014 and it\u2019s still a relatively busy news week.THE BIG STORY TODAY Brmaja Innovation raises planned IPO stake: Saudi tech firm Brmaja\u2019s Egypt-based subsidiary Brmaja Innovation is now looking to list 35% of its shares on\u2026","rel":"","context":"In &quot;WHAT WE\u2019RE TRACKING TONIGHT&quot;","block_context":{"text":"WHAT WE\u2019RE TRACKING TONIGHT","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-tonight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/555371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=555371"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/555371\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/555364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/555372"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=555371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=555371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=555371"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=555371"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=555371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}