{"id":554809,"date":"2021-11-14T13:38:37","date_gmt":"2021-11-14T13:38:37","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/14\/beware-the-not-so-green-cotton-tote\/"},"modified":"2021-11-14T13:38:37","modified_gmt":"2021-11-14T13:38:37","slug":"beware-the-not-so-green-cotton-tote","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/14\/beware-the-not-so-green-cotton-tote\/","title":{"rendered":"Beware the not-so-green cotton tote"},"content":{"rendered":"

<\/a> How green are the \u201ceco-friendly\u201d products we all use, actually?<\/strong> With the rise of climate-conscious consumers in the wake of worsening climate change, single-use plastic \u2014 and other products and services with a bad environmental rep \u2014 have fallen out of favor around the world. Egypt was no exception to the rule, with the Red Sea governorate banning single-use plastic products in 2019<\/a>, while the Environment Ministry announced last March a USD 3 mn project<\/a> to expand that policy countrywide. As awareness about the environmental impact of single-use plastic has increased, the cotton tote became the poster child of a new age of eco-friendly personal habits.<\/p>\n

But the cotton tote is a classic example of how the unintended drawbacks of climate-conscious choices may outweigh their benefits<\/strong>, the New York Times<\/a> writes. A 2018 study<\/a> by the Danish Environment and Food Ministry found that, to offset the carbon footprint of its production, one cotton tote would need to be used daily for 54 years<\/strong>. The environmental cost of growing the crop is particularly relevant to Egypt, which is long-famed for its luxurious (but water-intensive) cotton and is working to combat water scarcity<\/a> with a USD 50 bn water-saving plan.<\/p>\n

Totes are not the only culprit: <\/strong>The findings raise a flag concerning greenwashed products and services that have a hidden environmental consequence. We take a look at some others:<\/p>\n

#1- Fast fashion \u2014 yes, even the green labels.<\/strong> In a classic case of greenwashing, most fast fashion brands now have a \u201cclimate conscious\u201d line made of recycled textiles or materials. But no matter how green those labels are, one-tenth of industrial water use goes towards fashion, with one cotton shirt taking approximately 3k liters of water to manufacture. Producing one pair of jeans is estimated to take<\/a> about 7.5-10k liters of water \u2014 the equivalent of 10 years of drinking water for one person. Some 10% of global carbon emissions and almost 20% of wastewater can be attributed to the fashion industry.<\/p>\n

Fashion is \u201ccurrently responsible for more annual carbon emissions than all international flights and maritime shipping combined,\u201d<\/strong> portending a 50% increase in greenhouse gas emissions in the coming decade, according to a Princeton University<\/a> study. And with fast-changing trends (and low-quality products) resulting in higher turnover, people are discarding clothes faster. An estimated 57% of discarded clothes end up in landfills<\/a>, only to later be incinerated, exposing nearby communities to dangerous gases.<\/p>\n

Local brands are adapting to cater to the conscious consumer:<\/strong> Home-grown labels<\/a> have sought to capture the attention of environmentally conscious consumers, with labels like local artisan-produced Thaat<\/a>, ethical streetwear brand Scarabaeus Sacer<\/a>, plastic upcycling brands UpFuse<\/a> and Reform Studio<\/a> raising awareness about waste in fashion with their products.<\/p>\n

#2- Going paperless, which we\u2019ve been told time and again is better for the environment, also has a hidden price tag.<\/strong> We are just starting to gauge<\/a> the true environmental impact of going digital, as we factor the carbon footprint of manufacturing electronic products and the energy needed to power them. As a study by the Institute for Applied Ecology<\/a> puts it, \u201ca lack of data \u2026 does not imply a lack of impact<\/strong>.\u201d The study points to the direct impact of the digital transformation on biodiversity and land use, ranging from pollutants produced in resource extraction and hardware production, to power generation and the effect on underwater species due to data transmission, as well as e-waste. With global electronic waste growing by 38% from 53.6 mn metric tons (mt) in 2019 to a whopping 74.7 mn mt in 2030, e-waste is the world\u2019s fastest growing domestic waste stream<\/a>.<\/p>\n

Egypt was one of Africa\u2019s top e-waste producers in 2019<\/strong>, generating 585.8 kilotons (kt) of e-waste, according to a 2020 report by the Global E-Waste Monitor<\/a>. Recent figures<\/a> provided by Environment Minister Yasmine Fouad put Egypt\u2019s e-waste production at a significantly lower 90 kt annually, with 58% produced by the private sector, 23% by households, and 19% by the public sector.<\/p>\n

On the upside, there have been government and citizen-based drives to help with e-waste recycling<\/strong>, which the CIT Ministry said in 2014, is an industry worth USD 2.2 bn in Egypt. That same year, the ministry adopted the Green ICT Strategy<\/a>, which \u201caims at reducing the adverse environmental impacts resulting from the expansion of using ICT devices.\u201d A host of e-waste management startups have also cropped up to dispose of unwanted electronics, including student-launched RecycloBekia<\/a>, and E-Tadweer<\/a>, which the CIT and environment ministries launched this year. In 2017, the Sustainable Recycling Industries (SRI<\/a>) also launched E-khorda<\/a>, an e-waste recycling entrepreneurship support program.<\/p>\n

#3- \u201cDeadheading\u201d undermines ridesharing\u2019s green-ness:<\/strong> Ridesharing, once considered a climate-friendly alternative to owning or driving a car, has quickly proven to not be as efficient as initially thought. Data shows<\/a> that ride-hailing trips pollute about 69% more than<\/a> trips that they are replacing. One of the main reasons for this is deadheading (the miles driven between dropping off one passenger and picking up another), which produces up to 50% more carbon emissions than the same trip in a private vehicle. Ride hailing and ride sharing are also increasingly replacing low carbon modes of transport such as walking, biking and transit.<\/p>\n

Do we need to tell you that Cairo has a big air pollution problem?<\/strong> As many as two<\/a>mn people<\/a> seek treatment for respiratory problems each year due to poor air quality. According to a 2021 report by the World Bank, switching from private vehicles to public transport is the single most effective way to reduce air pollution in the nation\u2019s capital. Uber<\/a> and Careem<\/a> launched bus services in 2018, placing them as competitors with ride-sharing bus app Swvl<\/a>.<\/p>\n

The bottom line: Climate-consciousness isn\u2019t about a single product or way of life<\/strong>, but about understanding that how we use products and services is as important as the choice of products and services themselves.<\/p>\n","protected":false},"excerpt":{"rendered":"

How green are the \u201ceco-friendly\u201d products we all use, actually? With the rise of climate-conscious consumers in the wake of worsening climate change, single-use plastic \u2014 and other products and services with a bad environmental rep \u2014 have fallen out of favor around the world. Egypt was no exception to the rule, with the Red […]<\/p>\n","protected":false},"author":1,"featured_media":554810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7825],"tags":[147,317,633,7125,246,364],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-554809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-green-economy","tag-climate-change","tag-commodities","tag-enterprisepm","tag-environment","tag-green-economy","tag-water","wpautop","entry"],"acf":{"mongo_id":"cf647d3b-3664-4bae-b074-6209e204fe3a","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/11\/127.jpg","photo_position":"above","related_issue":[554800],"teaser":"","voice_url":""},"yoast_head":"\nBeware the not-so-green cotton tote - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/11\/14\/beware-the-not-so-green-cotton-tote\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beware the not-so-green cotton tote\" \/>\n<meta property=\"og:description\" content=\"How green are the \u201ceco-friendly\u201d products we all use, actually? 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US environmental safety firm Okeanos and local infrastructure agent Income Egypt unveiled a proposal to build a local plastics alternatives factory in a meeting with Prime Minister Moustafa Madbouly yesterday, according to a cabinet statement. The factory, which would produce environmentally-friendly alternatives to single-use\u2026","rel":"","context":"In "Green economy"","block_context":{"text":"Green economy","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/green-economy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":564516,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/02\/10\/how-the-gaming-industry-is-battling-climate-change\/","url_meta":{"origin":554809,"position":1},"title":"How the gaming industry is battling climate change","author":"enterpriseam admin","date":"10 February 2021","format":false,"excerpt":"Can video games help save the world? Major game titles have been upping environmentalist themes in gameplay as a way to raise awareness about the dangers of climate change and how to combat them, reports The Financial Times. Sims characters have stopped leaving the TV on all night or heating\u2026","rel":"","context":"In "Green economy"","block_context":{"text":"Green economy","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/green-economy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/2\/433.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":578906,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/01\/18\/green-startups-get-a-boost-from-our-friends-in-the-uk\/","url_meta":{"origin":554809,"position":2},"title":"Green startups get a boost from our friends in the UK","author":"enterpriseam admin","date":"18 January 2023","format":false,"excerpt":"Nine green projects from across Egypt have been chosen to join the ClimateFinance Accelerator (CFA) Egypt\u2019s inaugural program, the UK government-backed initiative announced in a press release (pdf) yesterday. Almost 50 projects applied to join the program, with the chosen nine receiving technical assistance to help them attract finance from\u2026","rel":"","context":"In "Green economy"","block_context":{"text":"Green economy","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/green-economy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/1\/298.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":551753,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/07\/19\/how-climate-friendly-are-eco-tourism-spots-actually-peoples-money-stresses-ironically-make-them-worse-at-money-management\/","url_meta":{"origin":554809,"position":3},"title":"How climate friendly are eco-tourism spots, actually? + People\u2019s money stresses ironically make them worse at money management","author":"enterpriseam admin","date":"19 July 2022","format":false,"excerpt":"Think you\u2019re booking a hotel that\u2019s an eco-tourism spot? Look more closely. Many hotels are advertising their supposed \u201cnet-zero\u201d status, but their carbon footprint is bigger than you\u2019d think, Bloomberg reports. When boasting about their shunning of plastic bottles and how they use renewable energy or reusable water, some hotels\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/7\/389.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":544674,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/15\/cop-prep-a-national-climate-dialogue-green-hydro-talks-with-fortescue\/","url_meta":{"origin":554809,"position":4},"title":"COP prep: A \u201cnational climate dialogue\u201d + green hydro talks with Fortescue","author":"enterpriseam admin","date":"15 March 2022","format":false,"excerpt":"Egypt continues preparations for COP27: The government will launch a \u201cnational climate dialogue\u201d later this month to help spread environmental awareness ahead of the COP27 summit, which will take place in Sharm El Sheikh in November, the Environment Ministry said yesterday. Under the initiative, training programs will be introduced at\u2026","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":556650,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/06\/climate-change-is-all-the-rage-ahead-of-the-cop26-summit\/","url_meta":{"origin":554809,"position":5},"title":"Climate change is all the rage ahead of the COP26 summit","author":"enterpriseam admin","date":"6 October 2021","format":false,"excerpt":"The IMF is calling on governments to protect investors from greenwashing in the sustainable investment industry. While assets in sustainable investment funds have doubled to almost USD 3.6 tn since 2017, an additional USD 20 tn will be needed to reduce worldwide carbon emissions to net zero by 2050, according\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/10\/364.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/554809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=554809"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/554809\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/554800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/554810"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=554809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=554809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=554809"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=554809"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=554809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}