{"id":554392,"date":"2021-12-05T14:13:38","date_gmt":"2021-12-05T14:13:38","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/05\/theranos-demise-show-the-failings-of-a-ceo-how-modern-middle-east-diplomacy-came-to-be-check-out-exhibition-token\/"},"modified":"2021-12-05T14:13:38","modified_gmt":"2021-12-05T14:13:38","slug":"theranos-demise-show-the-failings-of-a-ceo-how-modern-middle-east-diplomacy-came-to-be-check-out-exhibition-token","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/05\/theranos-demise-show-the-failings-of-a-ceo-how-modern-middle-east-diplomacy-came-to-be-check-out-exhibition-token\/","title":{"rendered":"Theranos\u2019 demise show the failings of a CEO + how modern Middle East diplomacy came to be + check out exhibition Token"},"content":{"rendered":"<p><strong>? <\/strong><strong>ON THE TUBE TONIGHT-<\/strong><\/p>\n<p>(all times CLT)<\/p>\n<p class=\"web-image-inner\"><img data-recalc-dims=\"1\" decoding=\"async\" style=\"display: block;\" src=\"https:\/\/i0.wp.com\/ent.news\/2021\/12\/Whats-Next-PM-banner-1600px.jpg?ssl=1\" alt=\"enterprise\" \/><\/p>\n<p><a id=\"tldr-story-02\" class=\"content-anchor\"><\/a> <strong>WHAT\u2019S NEXT-<\/strong><strong> Theranos is a great case study on how not to run your business: <\/strong>Elizabeth Holmes, founder and CEO of the now-infamous Theranos, was a master of selling her ideas to investors and motivating her employees. But what was meant to be a breakthrough in blood testing ended up being a smoke and mirrors sales act that eventually led to the company\u2019s demise and an ongoing trial that could land her in jail for up to 20 years. The 2019 documentary, <a href=\"https:\/\/stream.osn.com\/en-eg\/movies\/the-inventor-out-for-blood-in-silicon-valley-PR510220?category=NA\" style=\"color:rgb(252, 118, 1);\">The Inventor<\/a>, delves into the story, talking to a number of the important stakeholders in the case including whistleblowers Erika Cheung and Tyler Shultz who chose to remain true to the data and science and finally spoke up about the deception taking place. The truth was that Holmes failed to tie her dreams to a semblance of reality by never setting up successful engineering or research and development teams. She herself never truly fully understood the product she was selling, Schultz admits.<\/p>\n<p><strong>The lesson for business owners here:<\/strong> Chasing that next round of investment is fine but doing so at any cost is probably going to end in tears. The Theranos playbook of recruiting an army of investors without having a viable product to back it up is unlikely to work. Just ask Elizabeth. You can watch The Inventor on OSN Streaming.<\/p>\n<hr class=\"grey-line\" \/>\n<p><a id=\"tldr-story-07\" class=\"content-anchor\"><\/a> \u26bd <strong>Egypt <\/strong><strong><a href=\"https:\/\/www.fifa.com\/tournaments\/mens\/arabcup\/arabcup2021\/match-center\/400175824\">smashed Sudan 5-0<\/a><\/strong><strong> yesterday in the Fifa Arab Cup:<\/strong> The victory almost guarantees the Pharaohs a place in the next round, taking us joint top of Group D after taking three points from both the opening games. We\u2019re level on points and goal difference with Algeria, who we meet on Tuesday in a match that could decide who will top the group.<\/p>\n<p><strong>Premier League:<\/strong> There\u2019s a flurry of matches at 4pm today: Man Utd kick off the Ralf Rangnick era at home to Crystal Palace, Leeds United will play Brentford, while Antonio Conte\u2019s Spurs will be looking to make it three wins in three when they take on relegation fodder Norwich City. In the late kick-off, Aston Villa and Leicester City play at 6:30pm.<\/p>\n<p><strong>Serie A <\/strong>has one game tonight: Juventus play Genoa at 9:45pm.<\/p>\n<p><strong>? EAT THIS TONIGHT- <\/strong><\/p>\n<p><a id=\"tldr-story-08\" class=\"content-anchor\"><\/a> <strong>Recently-opened <\/strong><strong><a href=\"https:\/\/www.instagram.com\/okecairo?utm_medium=copy_link\">Oke<\/a><\/strong><strong> is all about Asian comfort food: <\/strong>New in Sheikh Zayed\u2019s Arkan Plaza, Oke brings all your favorite pan-Asian foods under one roof to create high-quality, creative dishes that use fresh ingredients and seafood. You\u2019ll know you\u2019re in for something good once you order any of their appetizers such as their beef spring rolls, citrus miso honey shrimp, or salmon carpaccio. From there, there are so many different routes your meal can take. You could opt for their sushi rolls, featuring all your favorites from Philadelphia to California and some special nigiri that includes one of our favorite seafood: scallops. Oke also serves a number of Asian dishes such as fried rice and teriyaki beef. If you\u2019re on the go, grab yourself a poke bowl. Finally, don\u2019t leave without trying their giant fortune cookie filled with dark and white chocolate mousse.<\/p>\n<p>? <strong>OUT AND ABOUT-<\/strong><\/p>\n<p>(all times CLT)<\/p>\n<p><strong>The Kodak Passageway is hosting an exhibition by Aya Tarek titled <\/strong><strong><a href=\"https:\/\/www.facebook.com\/events\/s\/token-exhibition-by-aya-tarek\/662575284758779\/\">Token<\/a><\/strong> which explores \u201cour obsession with consumption and its effect on the Egyptian societal ideals that dominate our virtual and non-virtual realities.\u201d<\/p>\n<p><strong>Zamalek Cinema has a <\/strong><strong><a href=\"https:\/\/www.facebook.com\/events\/s\/beyond-the-raging-sea-special-\/898662154345416\/\">special screening<\/a><\/strong><strong> of Beyond The Raging Sea on Tuesday at 7pm. <\/strong>The film follows two Egyptian athletes, Omar Nour and Omar Samra, as they attempt to cross the Atlantic, taking the perilous path that 66 mn displaced individuals took in a desperate bid for safe refuge.<\/p>\n<p><strong>? UNDER THE LAMPLIGHT-<\/strong><\/p>\n<p><strong>How Kissinger won the Middle East:<\/strong> In <a href=\"https:\/\/www.amazon.com\/Master-Game-Kissinger-Middle-Diplomacy\/dp\/1101947543\">Master of the Game<\/a>, long-time US Middle East diplomat Martin Indyk explores the art of machiavellian diplomacy as practiced by Henry Kissinger during his attempts to convince the Arab world to accept Israel\u2019s existence while outflanking the Soviets in the region. Based on fresh documents, interviews with Kissinger, and the author\u2019s own experiences with the key figures involved, the book is both \u201ca painstaking history\u201d of the Cold War in the 1970s Middle East and a \u201cdeeper reflection on Kissinger\u2019s diplomatic philosophy,\u201d <a href=\"https:\/\/www.ft.com\/content\/d1bb5705-392c-4bd6-b1da-729148d3d688\">the FT<\/a> says.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>? ON THE TUBE TONIGHT- (all times CLT) WHAT\u2019S NEXT- Theranos is a great case study on how not to run your business: Elizabeth Holmes, founder and CEO of the now-infamous Theranos, was a master of selling her ideas to investors and motivating her employees. But what was meant to be a breakthrough in blood [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":554393,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9592],"tags":[168,189,641,633,1778,188],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-554392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-recommends-2","tag-diplomacy","tag-elizabeth-holmes","tag-enterprise-recommends","tag-enterprisepm","tag-middle-east","tag-theranos","wpautop","entry"],"acf":{"mongo_id":"d13faeb9-cfdb-4f75-a423-cc79c01cf3f0","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/12\/578.jpeg","photo_position":"above","related_issue":[554386],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Theranos\u2019 demise show the failings of a CEO + how modern Middle East diplomacy came to be + check out exhibition Token - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/12\/05\/theranos-demise-show-the-failings-of-a-ceo-how-modern-middle-east-diplomacy-came-to-be-check-out-exhibition-token\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Theranos\u2019 demise show the failings of a CEO + how modern Middle East diplomacy came to be + check out exhibition Token\" \/>\n<meta property=\"og:description\" content=\"? ON THE TUBE TONIGHT- (all times CLT) WHAT\u2019S NEXT- Theranos is a great case study on how not to run your business: Elizabeth Holmes, founder and CEO of the now-infamous Theranos, was a master of selling her ideas to investors and motivating her employees. 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ON THE TUBE TONIGHT- (all times CLT) WHAT\u2019S NEXT- Theranos is a great case study on how not to run your business: Elizabeth Holmes, founder and CEO of the now-infamous Theranos, was a master of selling her ideas to investors and motivating her employees. 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With the mercury no longer routinely testing 40\u00b0C and the last weekend of summer coming up, we can already feel the pace of news accelerating as we head into fall.THE BIG STORY here at home this morning: We\u2019re officially in\u2026","rel":"","context":"In &quot;What We're Tracking Today&quot;","block_context":{"text":"What We're Tracking Today","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-today\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":639449,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/08\/11\/abdelbasset-hamouda-at-cjc-610\/","url_meta":{"origin":554392,"position":1},"title":"Abdelbasset Hamouda at CJC 610","author":"enterpriseam admin","date":"11 August 2024","format":false,"excerpt":"? OUT AND ABOUT- (all times CLT) HAPPENING THIS WEEK- Shaabi superstar Abdelbasset Hamouda and DJ Saddam will be taking over CJC 610 on Wednesday, 14 August. For more information about reservations message their Facebook page. 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We hope you\u2019re making plans to enjoy the long weekend \u2014 you\u2019ve got this and 27 January to which to look forward before a holiday drought that\u2026","rel":"","context":"In &quot;What We're Tracking Today&quot;","block_context":{"text":"What We're Tracking Today","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-today\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":611981,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/12\/14\/why-does-the-entertainment-industry-do-what-they-do\/","url_meta":{"origin":554392,"position":3},"title":"Why does the entertainment industry do what they do?","author":"enterpriseam admin","date":"14 December 2023","format":false,"excerpt":"? EARS TO THE GROUND- Consume media with intentionality: The Review is a podcast that wants you to watch a movie, hear a song, look at art, and understand it. In each episode (running 40-60 mins), writers and guests come together to discuss entertainment and what it means to us\u2026","rel":"","context":"In &quot;ENTERPRISE RECOMMENDS&quot;","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":552285,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/08\/24\/elizabeth-holmes-life-from-the-early-days-to-becoming-a-con-artist-take-your-pick-between-nostalgic-tunes-afrobeats-and-reggaeton-or-flamenco-and-acoustic-rock\/","url_meta":{"origin":554392,"position":4},"title":"Elizabeth Holmes\u2019 life, from the early days to becoming a con artist + Take your pick between nostalgic tunes, Afrobeats and Reggaeton, or flamenco and acoustic rock","author":"enterpriseam admin","date":"24 August 2022","format":false,"excerpt":"? ON THE TUBE TONIGHT- (all times CLT) How the youngest self-made female b\u2019naire lost it all in a flash: Hulu\u2019s limited series The Dropout tells the early story of Theranos founder Elizabeth Holmes (played by Amanda Seyfried), a university dropout who styled herself after Steve Jobs and led a\u2026","rel":"","context":"In &quot;ENTERPRISE RECOMMENDS&quot;","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/586.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":557838,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/06\/the-good-the-bad-and-the-ugly-of-todays-global-covid-news\/","url_meta":{"origin":554392,"position":5},"title":"The Good, the Bad, and the Ugly of today\u2019s global covid news","author":"enterpriseam admin","date":"6 September 2021","format":false,"excerpt":"THE GOOD- High-risk patients with covid are less likely to be hospitalized when taking monoclonal antibody treatment, according to the results of recent studies by Mayo Clinic. 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