{"id":554056,"date":"2021-12-19T04:21:38","date_gmt":"2021-12-19T04:21:38","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/19\/filkhedma-acquired-by-sas-sweepsouth-in-multi-mn-usd-all-stock-transaction\/"},"modified":"2021-12-19T04:21:38","modified_gmt":"2021-12-19T04:21:38","slug":"filkhedma-acquired-by-sas-sweepsouth-in-multi-mn-usd-all-stock-transaction","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/19\/filkhedma-acquired-by-sas-sweepsouth-in-multi-mn-usd-all-stock-transaction\/","title":{"rendered":"Filkhedma acquired by SA\u2019s SweepSouth in multi-mn USD all-stock transaction"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-05\"><\/a> <strong>Filkhedma is under new management: <\/strong>South African home services firm <a href=\"https:\/\/sweepsouth.com\/\">SweepSouth<\/a> has acquired 100% of Cairo-based startup <a href=\"https:\/\/www.filkhedma.com\/home\/\">Filkhedma<\/a>, the companies said in a <a href=\"https:\/\/ent.news\/2021\/12\/South-Arican-company-SweepSouth-acquires-startup-Filkhedma-Egypt-press-release.pdf\">joint statement (pdf)<\/a>. The transaction will see the company\u2019s existing shareholders \u2014 which include Algebra Ventures, Glint Consulting and angel investor Khaled Ismail \u2014 take shares in SweepSouth, Filkhedma founder and CEO Omar Ramadan told Enterprise. Ramadan declined to disclose the terms of the agreement but told us the shares obtained by Filkhedma shareholders are worth \u201ca few mn USD.\u201d<\/p>\n<p><strong>The new owners: <\/strong>Launched in 2014, SweepSouth is Africa\u2019s largest home services platform. It operates in South Africa, Nigeria and Kenya, according to the statement. It will now have a presence in three Egyptian cities through Filkhedma, which has more than 2k cleaning, maintenance and beauty services providers on its network.<\/p>\n<p><strong>Expect a squeakier clean from Filkhedma:<\/strong> The acquisition will see Filkhedma benefit from SweepSouth\u2019s experience to upgrade its home cleaning services, Ramadan told us, noting that home cleaning is the largest vertical in the home services sector across Africa. An outdoor cleaning and gardening service, already available in SweepSouth\u2019s existing South African, Kenyan and Nigerian markets, is also in the works, while Filkhedma will also see software updates on the back of the acquisition.<\/p>\n<p><strong>And a wider range of services in SA:<\/strong> SweepSouth, meanwhile, will be adding Filkhedma\u2019s home beauty services and a wider range of maintenance options to its South African offering at some point in January, Ramadan told us. The South African company expects the acquisition to almost double the company\u2019s potential market on the continent.<\/p>\n<p><strong>The takeover announcement comes just a few days after the company secured <\/strong><strong><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/21239112-236a-4a94-b893-6992264ed16d\">a new round of investment<\/a><\/strong> from the Cairo Angels, which Ramadan tells us was part of a larger bridge round meant to ensure that the company was well-capitalized and continued to grow as the acquisition was being negotiated. The round was the startup\u2019s fourth, with earlier rounds raised from <a href=\"https:\/\/enterprise.press\/stories\/2017\/09\/18\/filkhedma-gets-investment-from-algebra-glint-2\/\">Algebra Ventures<\/a>, <a href=\"https:\/\/enterprise.press\/stories\/2019\/10\/01\/algebra-ventures-glint-consulting-invest-egp-20-mn-in-filkhedma\/\">Glint<\/a>, and Ismail\u2019s <a href=\"https:\/\/www.wamda.com\/2017\/09\/egyptian-home-services-platform-filkhedma-closed-investment-round\">KiAngel<\/a>.<\/p>\n<p><strong>An \u201caggressive\u201d expansion plan set to start in March 2022 will see the company add three new markets next year<\/strong>, two on the African continent and one beyond Africa and the Middle East, Ramadan said. The company is also planning a marketing campaign set to launch in the first quarter of 2022 with the aim of growing Egypt-based business by 5-10x over the course of the next year, he said.<\/p>\n<p><strong>Management is restructuring:<\/strong> Following a three-month transition period, Ramadan (<a href=\"https:\/\/www.linkedin.com\/in\/omar-ramadan-467ba49\/\">LinkedIn<\/a>) will become the chief business officer for the combined entity, working across the company\u2019s markets. The wider Filkhedma managing team will also see a shake-up, with staff taking on new roles both locally and regionally.<\/p>\n<p><strong>Exits: the future of our startup scene?<\/strong> As new funding pours into our local startups, startup-to-startup acquisitions are likely to become more common, local players told us <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/0e5e8d0d-5c82-4a46-adbc-6f3297512570\">last month<\/a>. Filkhedma joins the handful of homegrown names to be acquired by international players, including Egyptian matchmaking app Hawaya (formerly known as Harmonica), which was <a href=\"https:\/\/enterprise.press\/stories\/2019\/08\/08\/match-group-acquires-harmonica-the-egypt-based-halal-tinder\/\">acquired by Tinder parent company Match Group<\/a>, and food-ordering platform Otlob, which Delivery Hero <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/2b3c396d-a958-4703-b484-da0cdc8fccf1\">bought and later rebranded as Talabat<\/a>.<\/p>\n<p><strong>WHAT\u2019S NEXT- Enterprise expects more M&A from Planet Startup as we enter next year<\/strong>, especially in logistics, last-mile delivery, fintech, healthtech and edtech.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Filkhedma is under new management: South African home services firm SweepSouth has acquired 100% of Cairo-based startup Filkhedma, the companies said in a joint statement (pdf). The transaction will see the company\u2019s existing shareholders \u2014 which include Algebra Ventures, Glint Consulting and angel investor Khaled Ismail \u2014 take shares in SweepSouth, Filkhedma founder and CEO [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":554057,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7258],"tags":[72,1351,7128,95],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-554056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-watch","tag-enterpriseam","tag-filkhedma","tag-ma-watch","tag-startup-watch","wpautop","entry"],"acf":{"mongo_id":"bdcf1a59-cb45-487e-9e78-1e3128edcd86","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2021\/12\/385.jpg","photo_position":"above","related_issue":[554047],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Filkhedma acquired by SA\u2019s SweepSouth in multi-mn USD all-stock transaction - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/12\/19\/filkhedma-acquired-by-sas-sweepsouth-in-multi-mn-usd-all-stock-transaction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Filkhedma acquired by SA\u2019s SweepSouth in multi-mn USD all-stock transaction\" \/>\n<meta property=\"og:description\" content=\"Filkhedma is under new management: South African home services firm SweepSouth has acquired 100% of Cairo-based startup Filkhedma, the companies said in a joint statement (pdf). 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The new investment will be used to develop the application, launch new marketing campaigns and hire employees, he said. In addition to Algebra and\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":641286,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/09\/18\/641286\/","url_meta":{"origin":554056,"position":1},"title":"INVESTMENT WATCH- Home services marketplace\u2026","author":"enterpriseam admin","date":"18 September 2017","format":false,"excerpt":"INVESTMENT WATCH- Home services marketplace FilKhedma announced closing a second investment round led by Algebra Ventures and Glint Consulting. \u201cThe investment will help attract more talent to its operations, development and marketing teams and significantly grow its user base,\u201d FilKhedma notes. The value of the investment was not disclosed. In\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":553492,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/06\/filkhedma-scores-investment-from-the-cairo-angels\/","url_meta":{"origin":554056,"position":2},"title":"Filkhedma scores investment from The Cairo Angels","author":"enterpriseam admin","date":"6 December 2021","format":false,"excerpt":"Home services marketplace Filkhedma raised an undisclosed amount in a fresh investment round from The Cairo Angels, Wamda reported. \u201cThis investment comes just ahead of a significant milestone for the business to be announced very soon,\u201d the Cairo-based angel investment network noted, without providing further details on the milestone or\u2026","rel":"","context":"In &quot;Startup watch&quot;","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":626671,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/07\/09\/algebra-ventures-leads-usd-1-5-mn-funding-round-for-jordans-posrocket\/","url_meta":{"origin":554056,"position":3},"title":"Algebra Ventures leads USD 1.5 mn funding round for Jordan\u2019s POSRocket","author":"enterpriseam admin","date":"9 July 2018","format":false,"excerpt":"INVESTMENT WATCH- Algebra Ventures leads USD 1.5 mn funding round for Jordan\u2019s POSRocket: Egypt\u2019s Algebra Ventures led a USD 1.5 mn second round of funding for Jordan-based startup POSRocket, according to a press release on Monday (pdf). KISP Ventures, Arzan VC, Financial Horizon Group, and two other angel investors also\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":554282,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/28\/b2b-healthtech-platform-aumet-acquires-egyptian-startup-platform-one\/","url_meta":{"origin":554056,"position":4},"title":"B2B healthtech platform Aumet acquires Egyptian startup Platform One","author":"enterpriseam admin","date":"28 December 2021","format":false,"excerpt":"Jordanian B2B healthcare marketplace Aumet has acquired 100% of Egypt-based digital pharmacy supplier Platform One, according to a press release. The Jordan-founded, US-based company acquired the Egyptian startup through a share swap worth a USD seven-figure sum, Platform One co-founder Abd Elhady Araby told Enterprise. Next steps: Platform One customers\u2026","rel":"","context":"In &quot;Startup watch&quot;","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/12\/513.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":578016,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/13\/pts-projects-invests-in-local-healthcare-network-edam\/","url_meta":{"origin":554056,"position":5},"title":"PTS Projects invests in local healthcare network EDAM","author":"enterpriseam admin","date":"13 December 2022","format":false,"excerpt":"Local healthcare company EDAM has new shareholders: PTS Investments Holdings\u2019 Egyptian arm PTS Projects has acquired a minority stake in local healthcare startup EDAM in a USD six-figure transaction, marking its first transaction in our local market, PTS Investments Managing Director Maha Mandour told Enterprise.Going digital: EDAM will use the\u2026","rel":"","context":"In &quot;Startup watch&quot;","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/12\/255.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/554056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=554056"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/554056\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/554047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/554057"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=554056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=554056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=554056"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=554056"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=554056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}