{"id":553942,"date":"2021-12-14T03:57:05","date_gmt":"2021-12-14T03:57:05","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/14\/eastern-company-gets-in-on-davidoff\/"},"modified":"2021-12-14T03:57:05","modified_gmt":"2021-12-14T03:57:05","slug":"eastern-company-gets-in-on-davidoff","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/14\/eastern-company-gets-in-on-davidoff\/","title":{"rendered":"Eastern Company gets in on Davidoff"},"content":{"rendered":"

<\/a> Eastern Company has inked an agreement to jointly manufacture Davidoff Evolve<\/strong> cigarettes with Mansour International Distribution Co at Eastern\u2019s facilities<\/strong>, according to an EGX disclosure (pdf)<\/a>. The international cigarette brand is produced in only three other factories worldwide, the state-owned company notes, and will be sold within the mid-price segment, at EGP 32 a pack. Davidoff is an Imperial Tobacco brand represented in Egypt by Mansour.<\/p>\n

Tender for a second smoke-maker is still ongoing:<\/strong> The joint production contract comes after the Industrial Development Authority (IDA) relaunched a tender<\/a> for a license that would allow a second company to enter the tobacco market as a manufacturer and seller of tobacco products \u2014 an industry on which Eastern currently has a monopoly. Eastern said in its statement that the manufacturing agreement with Mansour reflects \u201cthe confidence of international companies in the capabilities of Eastern Company, and the strength of the relationship between Eastern Company and its local and international partners,\u201d the tobacco giant said in its statement.<\/p>\n

As they stand today, the terms of the new license do not give the new entrant carte<\/strong> blanche to enter the protected, mass-market \u201clow-tax\u201d cigarette segment<\/strong>, which is currently dominated by Eastern\u2019s Cleopatra line. Instead, the new player would be allowed to approach Eastern to ask that the two companies jointly produce a product in that segment at Eastern\u2019s facilities. In that case, the new mass-market product could be made in Eastern\u2019s plant on a toll-manufacturing or joint-venture basis, a senior company executive told Enterprise \u2014 provided the two sides reach a commercial agreement in the first place. The current terms of the tender would give Eastern a 24% stake in the new license holder.<\/p>\n

Fast fact:<\/strong> Only three other Imperial Tobacco-owned plants globally produce the Evolve line.<\/p>\n","protected":false},"excerpt":{"rendered":"

Eastern Company has inked an agreement to jointly manufacture Davidoff Evolve cigarettes with Mansour International Distribution Co at Eastern\u2019s facilities, according to an EGX disclosure (pdf). The international cigarette brand is produced in only three other factories worldwide, the state-owned company notes, and will be sold within the mid-price segment, at EGP 32 a pack. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7255],"tags":[247,72,131,7401],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-553942","post","type-post","status-publish","format-standard","hentry","category-manufacturing","tag-eastern-company","tag-enterpriseam","tag-manufacturing","tag-tobacco","wpautop","entry"],"acf":{"mongo_id":"7b35af48-9ea4-401e-adcd-acc566fbd30c","is_powered_by":true,"story_type":"1","photo_url":"","photo_position":"above","related_issue":[553935],"teaser":"","voice_url":""},"yoast_head":"\nEastern Company gets in on Davidoff - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/12\/14\/eastern-company-gets-in-on-davidoff\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eastern Company gets in on Davidoff\" \/>\n<meta property=\"og:description\" content=\"Eastern Company has inked an agreement to jointly manufacture Davidoff Evolve cigarettes with Mansour International Distribution Co at Eastern\u2019s facilities, according to an EGX disclosure (pdf). 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The license would allow for the establishment of Egypt\u2019s second major tobacco company, entering\u2026","rel":"","context":"In "Manufacturing"","block_context":{"text":"Manufacturing","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/manufacturing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/12\/243.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":546811,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/05\/30\/eastern-to-acquire-24-of-egypts-second-tobacco-manufacturer\/","url_meta":{"origin":553942,"position":3},"title":"Eastern to acquire 24% of Egypt\u2019s second tobacco manufacturer","author":"enterpriseam admin","date":"30 May 2022","format":false,"excerpt":"It\u2019s official: Eastern will acquire a quarter of Egypt\u2019s second tobacco manufacturer after the company\u2019s general assembly approved the EGP 100 mn purchase of a 24% stake in Philip Morris\u2019 United Tobacco, according to a disclosure to the EGX(pdf). United will soon be Egypt\u2019s second cigarette manufacturer: The acquisition is\u2026","rel":"","context":"In "M&A WATCH"","block_context":{"text":"M&A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":549105,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/04\/holy-smokes\/","url_meta":{"origin":553942,"position":4},"title":"Holy smokes","author":"enterpriseam admin","date":"4 September 2022","format":false,"excerpt":"Shifting producer dynamics are shaking up the normally staid cigarette industry on this early September morning.Eastern Company reportedly plans to raise prices of key brands by as much as EGP 1.50-2.00 per pack today, according to Bloomberg Asharq. 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