{"id":553867,"date":"2021-12-12T04:00:59","date_gmt":"2021-12-12T04:00:59","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/12\/abu-auf-to-step-up-international-sales-drive\/"},"modified":"2021-12-12T04:00:59","modified_gmt":"2021-12-12T04:00:59","slug":"abu-auf-to-step-up-international-sales-drive","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/12\/abu-auf-to-step-up-international-sales-drive\/","title":{"rendered":"Abu Auf to step up international sales drive"},"content":{"rendered":"

EGX-bound healthy foods brand Abu Auf is looking to grow its export volume 30% in<\/strong> 2022<\/strong>, aiming to ramp up sales of nuts, coffee and healthy foodstuffs to new foreign markets including Kuwait, Bahrain, Morocco, France, Germany, and several African countries, according to Ahmed Auf, CEO of parent company AUF.<\/p>\n

It\u2019s the second big foreign push for Abu Auf<\/strong>, which is opening five branches in the UAE<\/a> through a wholly owned subsidiary. The company is now looking for new foreign markets for as many as 65 of its products, including spices and dates, Auf said in a statement out overnight (pdf)<\/a> ahead of the opening this morning of the Food Africa expo at the Egypt International Exhibition Center. The event runs through Tuesday.<\/p>\n

BACKGROUND: AUF <\/strong>aims to sell<\/a><\/strong> up to 49% of its shares in an offering on the Egyptian<\/strong> Exchange <\/strong>in 2Q2022. EFG Hermes is quarterbacking the transaction.<\/p>\n","protected":false},"excerpt":{"rendered":"

EGX-bound healthy foods brand Abu Auf is looking to grow its export volume 30% in 2022, aiming to ramp up sales of nuts, coffee and healthy foodstuffs to new foreign markets including Kuwait, Bahrain, Morocco, France, Germany, and several African countries, according to Ahmed Auf, CEO of parent company AUF. It\u2019s the second big foreign […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7785],"tags":[1709,72,564,78],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-553867","post","type-post","status-publish","format-standard","hentry","category-food","tag-abu-auf","tag-enterpriseam","tag-food","tag-ipo-watch","wpautop","entry"],"acf":{"mongo_id":"440bb828-fef6-4948-ba96-4f50211034ab","is_powered_by":true,"story_type":"1","photo_url":"","photo_position":"above","related_issue":[553855],"teaser":"","voice_url":""},"yoast_head":"\nAbu Auf to step up international sales drive - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2021\/12\/12\/abu-auf-to-step-up-international-sales-drive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abu Auf to step up international sales drive\" \/>\n<meta property=\"og:description\" content=\"EGX-bound healthy foods brand Abu Auf is looking to grow its export volume 30% in 2022, aiming to ramp up sales of nuts, coffee and healthy foodstuffs to new foreign markets including Kuwait, Bahrain, Morocco, France, Germany, and several African countries, according to Ahmed Auf, CEO of parent company AUF. 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