{"id":553639,"date":"2022-10-31T03:45:36","date_gmt":"2022-10-31T03:45:36","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/10\/31\/cira-is-now-officially-cira-education\/"},"modified":"2022-10-31T03:45:36","modified_gmt":"2022-10-31T03:45:36","slug":"cira-is-now-officially-cira-education","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/10\/31\/cira-is-now-officially-cira-education\/","title":{"rendered":"CIRA is now officially CIRA Education"},"content":{"rendered":"

<\/a> Coffee With Mohamed El Kalla, CEO of CIRA Education: <\/strong>Egypt\u2019s largest listed private-sector education company, CIRA (Cairo for Investment and Real Estate Development) has officially rebranded itself as CIRA Education (watch, runtime: 01:40<\/a>). But this is more than just a facelift. Since its founding in 1993, the company had weathered many storms and challenges to the sector, including covid and foreign ownership limits for the private sector. Most recently, the sector was slammed by high inflation that has impacted enrollments. CIRA Education evolved into a multifaceted education platform, spanning pre-K to university, over 48k students enrolled (pdf<\/a>), and graduating engineers to artists. This is what the new branding is here to symbolize, CEO Mohamed El Kalla tells us.<\/p>\n

It\u2019s also the culmination of a milestone year:<\/strong> There\u2019s the expansion of Badr University, which is helping expand liberal arts education in Upper Egypt. It is also introducing tech universities to Egypt by breaking ground on Saxony Egypt University<\/a>. Outside of academia, there\u2019s the company\u2019s three-year, EGP 2 bn future flow securitized bond program<\/a>, which not only made the company an innovator in finance, but cemented education\u2019s reputation as a defensive sector.<\/p>\n

At the helm of this transformation is El Kalla<\/strong>, who's affinity for social entrepreneurship has its roots in his student days. His advanced studies in refugee law saw him living with nuns, and his subsequent work with the UN saw him lead programs in Darfur. During this time, he saw how the UN began to recognize the importance of the private sector in enacting social change. He took on those lessons when he returned to the family business back in 2009.<\/p>\n

El Kalla joined us in the podcast studio to discuss that journey,<\/strong> what it took to get the company there, and what\u2019s next for him and CIRA Education.<\/p>\n

LISTEN TO THIS INTERVIEW AS A PODCAST- Part 1 of our discussion is on our website (<\/strong>listen, runtime: 44:43<\/a><\/strong>) or on:<\/strong> Apple Podcasts<\/a> | Spotify<\/a> | Omny<\/a> | Anghami<\/a> | and Google Podcasts<\/a>. Part 2 is coming soon. Or you can read edited excerpts of our conversation below:<\/p>\n

More than just education:<\/strong> At the crux of it, the rebranding of CIRA is the culmination of a six-year evolution that has seen CIRA become more than just about education \u2014 it\u2019s about the value chain of education, El Kalla says.<\/p>\n

So, the company\u2019s services were split into three, with CIRA Education at its core and two sub-brands below it<\/strong>, El Kalla tells us. These are CIRA Talent, which scouts and then provides training and development from arts, to sports, to STEM, he adds. And then there\u2019s CIRA Services, which provides the infrastructure and logistics for these services.<\/p>\n

That\u2019s right, El Kalla isn\u2019t just interested in graduating doctors and engineers: <\/strong>With CIRA Talent, he wants to also build viable career paths for artists, dancers, musicians and athletes across the nation. He wants to take advantage of the tech innovations in entertainment, such as streaming, social media, gaming and the metaverse to build up the next generation of talent in the hopes of reclaiming Egypt\u2019s cultural dominance in the region and the world. CIRA Talent\u2019s various camps and programs now serve around 4k students, he tells us.<\/p>\n

Building the infrastructure of education:<\/strong> \u201cWe build our own schools, we train our own teachers, we supply our own technology, and we run our own transportation,\u201d El Kalla said. \u201cCIRA moves almost 15k people per day. That's larger than many private sector transportation services in Egypt,\u201d he notes.<\/p>\n

This three-pronged approach has been the idea from day one, El Kalla tells us. <\/strong>\u201cIf you would like to serve the middle class, then you have a very interesting equation to work out: Quality versus cost. And unless you're able to really harness your value chain while working all of these non-profit centers, you'll not be able to provide quality education,\u201d he says.<\/p>\n

The first domino was getting the right governance set up:<\/strong> When El Kalla joined the family business in 2009, one of the first things he worked on was looking at corporatizing and setting solid governance structures and mitigating key-person risk. \u201cAfter a certain size, schools need to be open books and transparent in their governance,\u201d he tells us.<\/p>\n

Especially if they want investors to buy in\u2026and you need investors:<\/strong> \u201cGone are the days when private education providers can grow on their own. 10 years ago it would cost EGP 20-30 mn to build a school. Now it would cost EGP 150-200 mn. For a decent university you would need EGP 3 bn.\u201d<\/p>\n

With CIRA\u2019s core education offering, the focus is on providing variety to an underserved market: <\/strong>The expansion of Badr University into Upper Egypt has been emblematic of the company\u2019s strategy of building a successful model in Cairo and then introducing it to Upper Egypt \u2014 a very underserved market. When looking at where to expand, CIRA looks at various governorates, studies the needs of those communities, and begins building. In Fayum, for example, the company found a need for pre-K, so, now it is working on setting up its first pre-K facility outside of Cairo over there.<\/p>\n

The strategy is proving successful:<\/strong> \u201cWe launched Badr University there with a state-of-the-art presence from day one, with seven faculties, including bio-engineering, and nursing,\u201d El Kalla said. \u201cBadr University will eventually support 18 faculties, over 85 acres of educational facilities, with some 40k seats.\u201d The Upper Egypt campus already has over 1k students enrolled in its inaugural class \u2014 or 50% above initial targets, he tells us.<\/p>\n

CIRA also caters to the needs of modern and future jobs:<\/strong> CIRA is breaking ground soon on its Saxony Egypt campus, with an eye to offering industry-specific diplomas and bachelor\u2019s degrees, including in logistics, tourism, medical and industrial manufacturing. The school is working on offering degrees in the automotive sector, with plans to expand into future industries such as EV manufacturing in the next five years, he says.<\/p>\n

Innovation isn\u2019t just limited to education:<\/strong> CIRA\u2019s EGP 2 bn future flow securitization program isn\u2019t just the first in the education sector, but the country\u2019s as well \u2014 lending credibility to the notion that education is defensive. \u201cThere's a certainty in education that makes it ideal for future cash flows,\u201d El Kalla notes.<\/p>\n

And it\u2019s worth the risk in this challenging environment: <\/strong>When asked if the current high-interest rate environment causes him concern, El Kalla notes: \u201cI would be lying if I said no. But they've always been ready to take a leap of faith\u2026And I have news for you, if you don't do it today, you're going to be paying 1.5x more in costs tomorrow.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Coffee With Mohamed El Kalla, CEO of CIRA Education: Egypt\u2019s largest listed private-sector education company, CIRA (Cairo for Investment and Real Estate Development) has officially rebranded itself as CIRA Education (watch, runtime: 01:40). But this is more than just a facelift. Since its founding in 1993, the company had weathered many storms and challenges to […]<\/p>\n","protected":false},"author":1,"featured_media":553640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8231],"tags":[402,335,73,72,619],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-553639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agreements-and-mous-totalling-eur-67-7-bn-inked-at-egypt-eu-investment-conference","tag-cira-education","tag-coffee-with","tag-education","tag-enterpriseam","tag-mohamed-el-kalla","wpautop","entry"],"acf":{"mongo_id":"63d87cb7-5dfd-4df5-a22a-d7b5a14d9900","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/10\/383.jpg","photo_position":"above","related_issue":[553630],"teaser":"","voice_url":""},"yoast_head":"\nCIRA is now officially CIRA Education - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/10\/31\/cira-is-now-officially-cira-education\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CIRA is now officially CIRA Education\" \/>\n<meta property=\"og:description\" content=\"Coffee With Mohamed El Kalla, CEO of CIRA Education: Egypt\u2019s largest listed private-sector education company, CIRA (Cairo for Investment and Real Estate Development) has officially rebranded itself as CIRA Education (watch, runtime: 01:40). 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Find out how one of the largest private-sector education companies shifted around 30K students to e-learning in\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/4\/250.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":623060,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/10\/21\/cira-to-invest-egp-1-bn-in-expanding-badr-university\/","url_meta":{"origin":553639,"position":2},"title":"CIRA to invest EGP 1 bn in expanding Badr University","author":"enterpriseam admin","date":"21 October 2018","format":false,"excerpt":"** #5 INVESTMENT WATCH- CIRA to invest EGP 1 bn in expanding Badr University: Private-sector education provider Cairo Investment and Real Estate Development (CIRA) is planning to invest EGP 1 bn on developing a new campus for Badr University, CEO Mohamed El Kalla said, according to Al Mal. The first\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":576115,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/11\/10\/cira-to-open-badr-university-in-2021\/","url_meta":{"origin":553639,"position":3},"title":"CIRA to open Badr University in 2021","author":"enterpriseam admin","date":"10 November 2020","format":false,"excerpt":"Leading private sector education outfit CIRA is planning to begin operating the first phase of its flagship Badr University in Assiut by September 2021, which will include four colleges, CEO Mohamed El Kalla told the local press. The company\u2019s expansion plans will see it invest EGP 600-700 mn in 2021,\u2026","rel":"","context":"In "Health + Education"","block_context":{"text":"Health + Education","link":"https:\/\/enterpriseam.com\/egypt\/category\/health-education\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":627507,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/06\/04\/abraaj-exited-cira-to-avoid-impact-of-ipo-lockup-on-irr\/","url_meta":{"origin":553639,"position":4},"title":"Abraaj exited CIRA to avoid impact of IPO lockup on IRR","author":"enterpriseam admin","date":"4 June 2018","format":false,"excerpt":"CLARIFICATION- A friend of ours at the Abraaj Group passed on this note after our pickup yesterday of news that the private equity outfit had exited its stake in education play CIRA: \u201cAbraaj invested with the Kalla family in 2014, and after four years and strong performance and growth of\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":563160,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/06\/21\/cira-in-loan-talks-for-new-tech-uni\/","url_meta":{"origin":553639,"position":5},"title":"CIRA in loan talks for new tech uni","author":"enterpriseam admin","date":"21 June 2021","format":false,"excerpt":"Private sector education outfit CIRA is in talks with a syndicate of international banks to obtain financing for its planned applied tech university, CEO Mohamed El Kalla told Hapi Journal. The company is negotiating with three banks for a credit facility that would cover 40-50% of the EGP 2 bn\u2026","rel":"","context":"In "DEBT WATCH"","block_context":{"text":"DEBT WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/debt-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/6\/265.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/553639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=553639"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/553639\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/553630"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/553640"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=553639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=553639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=553639"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=553639"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=553639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}