{"id":553353,"date":"2022-10-07T07:00:20","date_gmt":"2022-10-07T07:00:20","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/10\/07\/egyptian-brands-that-should-be-on-your-radar\/"},"modified":"2022-10-07T07:00:20","modified_gmt":"2022-10-07T07:00:20","slug":"egyptian-brands-that-should-be-on-your-radar","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/10\/07\/egyptian-brands-that-should-be-on-your-radar\/","title":{"rendered":"Egyptian brands that should be on your radar"},"content":{"rendered":"

Egyptian chic: <\/strong>Here are just a select few of the local brands who bring their take on an Egyptian aesthetic \u2014 and make us feel seriously acquisitive.<\/p>\n

For the luxury lovers: <\/strong><\/p>\n

Azza Fahmy<\/a><\/strong> broke onto the jewelry scene in the late 1960s, becoming one of the first women apprentices in Cairo\u2019s historic jewelry quarter, Khan El Khalili. <\/strong>Fahmy\u2019s first collection was inspired by Nubia and traditional Egyptian architecture, according to the brand\u2019s website<\/a> \u2014 and she has continued to draw inspiration from Egyptian heritage and culture. Her luxury designs often feature Arabic calligraphy, her signature, with traditional proverbs and poetry inscribed into the pieces. Fahmy designed pieces for iconic actress Souad Hosseny and worked with the renowned director Youssef Shahine on designing jewelry for some of his movies. Fahmy currently has stores across the MENA region as well as in London and the United States. We sat down with Fatma Ghaly, partner and CEO of Azza Fahmy, back in 2020<\/a>.<\/p>\n

A<\/strong>ccessories brand <\/strong>Okhtein<\/a><\/strong> was founded by Egyptian sisters Aya and Mounaz Abdel Raouf.<\/strong> Their 2014 bag line incorporated quality Egyptian brass craftsmanship, while the sisters used their social media smarts to market the brand, Forbes<\/a> reports. The brand has since taken off and has been worn by several A-list celebrities including Beyonce, Demi Moore and Emma Watson. Investment fund Bidayat acquired a stake in the handbag brand<\/a> last year, Okhtein CEO Mohamed Abdel Raouf told Enterprise, without disclosing the financial details of the agreement. The brand\u2019s pieces are sold at retailers around the world including Bloomingdale's in the UAE, Harvey Nichols in Saudi Arabia, Saks in Bahrain, Harrods, Browns, and Les Suites in France.<\/p>\n

Maison Yeya<\/a><\/strong> is a French-Egyptian global luxury fashion house founded by Yasmine Yehia<\/strong>, whose career was catapulted after she was selected as a contestant on LBC\u2019s Mission: Fashion in 2008 and subsequently mentored by iconic designer Elie Saab, according to the brand\u2019s website<\/a>. The company, which operates out of the UAE, is best known for its bridal design but also creates couture and ready-to-wear pieces. The brand received international media attention Jennifer Lopez wore one of its designs to the BAFTAs in 2019, Forbes Middle East<\/a> reports. It has since been worn by members of the Arab world's royal families, model Chrissy Teigen and Egyptian actress Mona Zaki amongst others.<\/p>\n

And for the streetwear fanatics: <\/strong><\/p>\n

Affordable fashion brand <\/strong>In Your Shoe<\/a><\/strong>was founded by Ezz Tarek and Amr Kawashti. <\/strong>The company started off making socks in all kinds of fun prints, but as demand for socks faltered during the pandemic lockdown they expanded their line, adding printed pajama pants, which garnered a good response and boosted revenues. They then slowly rolled out bucket hats and fanny packs, and ultimately decided to turn the company into a full fashion brand<\/a>, offering everything from men\u2019s swimwear and women\u2019s dresses to laptop sleeves. The company also has a unisex category with gender-neutral garments. The brand has two brick and mortar stores and is looking to open more.<\/p>\n

Each of Bohemian brand <\/strong>Fufa<\/a><\/strong>\u2019s collections has been inspired by a destination in Egypt. <\/strong>The brand's founder Farah El Ashiry creates digital prints inspired by different areas and prints them on locally sourced sustainable Egyptian fabrics, which are then made into the final garments at local factories. Part of the manufacturing process is carried out by women artisans in each destination, providing them with a source of income.<\/p>\n

Egyptian eyewear brand <\/strong>Nile Eyewear<\/a><\/strong> was founded by entrepreneur Ahmed Hamdi in 2014.<\/strong> He began manufacturing the glasses locally and selling them at pop up shops along the North Coast and in malls around Cairo. Hamdi constantly changes up the available collections, making limited quantities of each design to ensure that the pieces remain unique and exclusive. Nile Eyewear is now sold at Arkan Mall, Capital Business Park, Mall of Arabia, Mall of Egypt and Downtown Mall.<\/p>\n","protected":false},"excerpt":{"rendered":"

Egyptian chic: Here are just a select few of the local brands who bring their take on an Egyptian aesthetic \u2014 and make us feel seriously acquisitive. For the luxury lovers: Azza Fahmy broke onto the jewelry scene in the late 1960s, becoming one of the first women apprentices in Cairo\u2019s historic jewelry quarter, Khan […]<\/p>\n","protected":false},"author":1,"featured_media":553354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9526],"tags":[2716,2717,199,2604,8297,2718],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-553353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-style","tag-azza-fahmy","tag-bidayat","tag-e-commerce","tag-enterpriseyourwealth","tag-fashion","tag-local-style","wpautop","entry"],"acf":{"mongo_id":"90c24688-dc37-40df-98d0-3d376c49953d","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/10\/390.jpg","photo_position":"above","related_issue":[553345],"teaser":"","voice_url":""},"yoast_head":"\nEgyptian brands that should be on your radar - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/10\/07\/egyptian-brands-that-should-be-on-your-radar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Egyptian brands that should be on your radar\" \/>\n<meta property=\"og:description\" content=\"Egyptian chic: Here are just a select few of the local brands who bring their take on an Egyptian aesthetic \u2014 and make us feel seriously acquisitive. 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Azza Fahmy: Egyptian jewelry designer Azza Fahmy is collaborating with Balmain to design a piece for the French household luxury brand\u2019s 2023 resort collection, Azza Fahmy said in a post. The collection pays homage to Ancient Egypt, which Balmain\u2019s creative director Olivier Rousteing says holds beauty in its\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/12\/731.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":591794,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/12\/17\/the-next-generation-of-azza-fahmy-tells-her-side-of-the-story\/","url_meta":{"origin":553353,"position":2},"title":"The next generation of Azza Fahmy tells her side of the story","author":"enterpriseam admin","date":"17 December 2019","format":false,"excerpt":"Many of you know the story of Azza Fahmy, the female jeweler who made a huge mark on a male-dominated industry, but this is a new tale to be told. We talked to Fatma Ghali, the managing director of Azza Fahmy and the jewelry guru\u2019s daughter, about what it takes\u2026","rel":"","context":"In "Worth Listening"","block_context":{"text":"Worth Listening","link":"https:\/\/enterpriseam.com\/egypt\/category\/worth-listening\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/4\/208.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":596509,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/08\/29\/designer-azza-fahmy-on-forbes-top-10-list-of-middle-eastern-brands\/","url_meta":{"origin":553353,"position":3},"title":"Designer Azza Fahmy on Forbes\u2019 top 10 list of Middle Eastern brands","author":"enterpriseam admin","date":"29 August 2019","format":false,"excerpt":"Forbes recognizes Azza Fahmy: Prominent jewellery designer Azza Fahmy has once again made us proud, coming in fifth in Forbes\u2019 top 10 list of \u201cWomen Behind Middle Eastern Brands.\u201d Fahmy last year opened a store in London as part of global expansion efforts.","rel":"","context":"In "ON YOUR WAY OUT"","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":591749,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/12\/16\/azza-fahmy-md-fatma-ghali-sits-down-with-us-on-making-it\/","url_meta":{"origin":553353,"position":4},"title":"Azza Fahmy MD Fatma Ghali sits down with us on Making It","author":"enterpriseam admin","date":"16 December 2019","format":false,"excerpt":"Fatma Ghali, managing director of Azza Fahmy, on generational change in a family business: It has taken 50 years and two generations to get to where they are, starting with the founder and matriarch Azza Fahmy. And like a prized family heirloom, the business has been handed down to her\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/4\/208.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":636006,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/12\/19\/azza-fahmy-has-first-show-in-new-york\/","url_meta":{"origin":553353,"position":5},"title":"Azza Fahmy has first show in New York","author":"enterpriseam admin","date":"19 December 2017","format":false,"excerpt":"We\u2019re always pleased to see Egyptian success stories abroad, which makes us that much happier to learn that Randa Fahmy Aboul-Nasr and Sylvia Van Vilet-Ragheb of Syra Arts held a trunk show for Azza Fahmy in New York on December 10. The show kicked off with a reception the day\u2026","rel":"","context":"In "What We're Tracking Today"","block_context":{"text":"What We're Tracking Today","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-today\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2017\/12\/334.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/553353","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=553353"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/553353\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/wealth\/553345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/553354"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=553353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=553353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=553353"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=553353"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=553353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}