{"id":553349,"date":"2022-10-07T07:00:20","date_gmt":"2022-10-07T07:00:20","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/10\/07\/fashion-week-wasnt-born-in-a-day\/"},"modified":"2022-10-07T07:00:20","modified_gmt":"2022-10-07T07:00:20","slug":"fashion-week-wasnt-born-in-a-day","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/10\/07\/fashion-week-wasnt-born-in-a-day\/","title":{"rendered":"Fashion week wasn\u2019t born in a day"},"content":{"rendered":"

A brief history of fashion week\u2014<\/strong> Long before the likes of Kendall Jenner and Bella Hadid flocked to the fashion week runways, instigating a paparazzi frenzy and flooding Avenue Montaigne with a sea of influencers, there were\u2026 paper dolls. In the first half of the 19th century, clients hoping to get an idea of what their final garments would look like had to do with mannequins or fashion dolls dressed in miniature replicas of garments that were sewn or made out of paper, according to The Good Trade<\/a>.<\/p>\n

Fashion designer Charles Frederick Worth was the first to use live models to showcase his designs to clients in Paris in the 1860s<\/strong>, laying the groundwork for what we now know as the \u2018Big Four\u2019 Fashion Weeks (New York, London, Milan, and Paris), which typically take place twice a year in February and September. These salon shows were exclusively for elite clientele. They gave way to more formal fashion \u201cparades\u201d where models were called up via the number assigned to the design they were wearing to walk in front of an audience of clients. Catch the number-holding thing in this catwalk scene from the 2017 movie Phantom Thread (watch, runtime: 2:39<\/a>).<\/p>\n

Marrying fashion and socializing: <\/strong>In the early 20th century, designer Paul Poiret began throwing lavish balls where he would showcase his designs in-action. Lady Duff-Gordon was doing the same in London, inviting strategic guests to these events to create a buzz around them, Vogue<\/a> reports.<\/p>\n

The next evolution: Department store Ehrich Brothers held its own fashion show in New York in 1903<\/strong>, according to Reader\u2019s Digest<\/a>. Other department stores soon followed suit and invited press to these balls and walking events.<\/p>\n

By the 1920s and 1930s, Parisian fashion shows were getting more intimate. <\/strong>Renowned fashion houses like Coco Chanel and Elsa Schiaparelli were on the rise \u2014 as was heightened anxiety about designs being copied, so fashion shows became more individualized, exclusively client-only events, where photography was often banned. Clients would travel to Paris to attend shows, but the onset of World War II led to a pause amid the Nazi occupation.<\/p>\n

At last, to the first fashion week:<\/strong> With Europe preoccupied with the war, US fashion publicist Eleanor Lambert jumped at the chance to promote American designers, The Good Trade reports. In 1943, she invited the media to a \"New York Press Week\" \u2014 a series of shows that ultimately became the first Fashion Week.<\/p>\n

Shows become institutionalized:<\/strong> After WWII, the French fashion trade association, the Chambre Syndicale de la Haute Couture, began regulating Paris fashion shows. Designers were now required to present seasonal collections with at least 35 pieces. Milan soon followed with the National Chamber of Italian Fashion establishing a Fashion Week in 1958. Paris Fashion Week became a formal event in 1973, organized by the French Fashion Federation, and in 1984 the British Fashion Council created London Fashion Week.<\/p>\n","protected":false},"excerpt":{"rendered":"

A brief history of fashion week\u2014 Long before the likes of Kendall Jenner and Bella Hadid flocked to the fashion week runways, instigating a paparazzi frenzy and flooding Avenue Montaigne with a sea of influencers, there were\u2026 paper dolls. In the first half of the 19th century, clients hoping to get an idea of what […]<\/p>\n","protected":false},"author":1,"featured_media":553350,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9524],"tags":[2714,2604,8297],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-553349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-brief-history-of-fashion-week","tag-a-brief-history-of-fashion-week","tag-enterpriseyourwealth","tag-fashion","wpautop","entry"],"acf":{"mongo_id":"8572a7ff-1996-4d1a-8108-52c59c7da78d","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/10\/388.jpg","photo_position":"above","related_issue":[553345],"teaser":"","voice_url":""},"yoast_head":"\nFashion week wasn\u2019t born in a day - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/10\/07\/fashion-week-wasnt-born-in-a-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion week wasn\u2019t born in a day\" \/>\n<meta property=\"og:description\" content=\"A brief history of fashion week\u2014 Long before the likes of Kendall Jenner and Bella Hadid flocked to the fashion week runways, instigating a paparazzi frenzy and flooding Avenue Montaigne with a sea of influencers, there were\u2026 paper dolls. 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Founded in 2008, the fashion giant is valued at some USD 100\u2026","rel":"","context":"In "Sustainability"","block_context":{"text":"Sustainability","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/sustainability\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/2\/98.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":553356,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/10\/07\/the-real-of-cost-of-your-new-look-is-higher-than-you-think\/","url_meta":{"origin":553349,"position":3},"title":"The real of cost of your new look is higher than you think","author":"enterpriseam admin","date":"7 October 2022","format":false,"excerpt":"Behind all the glitz and glamor, the fashion industry has a soberingly large carbon footprint: The fashion industry is responsible for up to some 8-10% of global carbon emissions and 20% of wastewater globally, according to a United Nations Economic Commission for Europe report. Producing and delivering your favorite sweaters\u2026","rel":"","context":"In "THE ENVIRONMENTAL IMPACT OF FASHION"","block_context":{"text":"THE ENVIRONMENTAL IMPACT OF FASHION","link":"https:\/\/enterpriseam.com\/egypt\/category\/the-environmental-impact-of-fashion\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/10\/391.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":551162,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/05\/30\/efdc-hosts-pre-launch-event-for-egypt-fashion-week-african-vaccine-production-facilities-struggle-to-remain-commercially-viable-amidst-low-demand\/","url_meta":{"origin":553349,"position":4},"title":"EFDC hosts pre-launch event for Egypt Fashion Week + African vaccine production facilities struggle to remain commercially viable amidst low demand","author":"enterpriseam admin","date":"30 May 2022","format":false,"excerpt":"Egypt\u2019s first Fashion Week is coming this fall: The Egyptian Fashion and Design Council (EFDC) held the pre-launch of the inaugural Egypt Fashion Week \u2014 scheduled for 3-5 November in Cairo \u2014 earlier this month at the historic Museum of Agriculture Cotton, where the event will take place this fall,\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/5\/556.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":580028,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/01\/everything-old-is-new-again-including-beauty-standards-for-body-size\/","url_meta":{"origin":553349,"position":5},"title":"Everything old is new again \u2014 including beauty standards for body size","author":"enterpriseam admin","date":"1 December 2022","format":false,"excerpt":"The return of the 90s \u201cHeroin Chic\u201d body trend: Although it's difficult to pinpoint when exactly skinniness became in vogue \u2014 or if it was ever truly out of vogue \u2014 all signs point to the reemergence of being extremely skinny as the most \u201cfashionable\u201d body size. The term heroin\u2026","rel":"","context":"In "FASHION"","block_context":{"text":"FASHION","link":"https:\/\/enterpriseam.com\/egypt\/category\/fashion\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/12\/622.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/553349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=553349"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/553349\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/wealth\/553345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/553350"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=553349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=553349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=553349"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=553349"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=553349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}