{"id":552463,"date":"2022-09-06T13:23:21","date_gmt":"2022-09-06T13:23:21","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/06\/how-saudi-arabia-wants-tourists-to-change-the-narrative-on-its-tourism-industry-bill-gates-has-been-unseated-as-the-worlds-third-richest-man\/"},"modified":"2022-09-06T13:23:21","modified_gmt":"2022-09-06T13:23:21","slug":"how-saudi-arabia-wants-tourists-to-change-the-narrative-on-its-tourism-industry-bill-gates-has-been-unseated-as-the-worlds-third-richest-man","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/06\/how-saudi-arabia-wants-tourists-to-change-the-narrative-on-its-tourism-industry-bill-gates-has-been-unseated-as-the-worlds-third-richest-man\/","title":{"rendered":"How Saudi Arabia wants tourists to change the narrative on its tourism industry + Bill Gates has been unseated as the world\u2019s third richest man"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-03\"><\/a> <strong>KSA wants more tourists to visit \u2014 and form their own opinions about the kingdom:<\/strong> Saudi Arabia is looking to attract some 55 mn tourists a year by 2030 \u2014 a major leap from the 3.5 mn (without accounting for religious tourists) who visited the country last year \u2014 as part of Crown Prince Mohammed bin Salman\u2019s push to diversify its economy. To that end, the kingdom plans to spend USD 1 tn over the coming decade to help turn itself into a mass-market tourist destination, with projects underway to build resorts and eco-lodges on its Red Sea coast, <a href=\"https:\/\/www.wsj.com\/articles\/saudi-arabia-is-betting-1-trillion-it-can-become-the-next-tourist-hotspot-11662283802?mod=hp_lead_pos4\">Wall Street Journal<\/a> writes. The plans also include the USD 40 bn Diriyah development project \u201cthat has echoes of Colonial Williamsburg plus luxury hotels and Michelin-starred restaurants,\u201d the WSJ says. The kingdom has some work to do to change public perception of its culture and rules, but hopes that by relaxing some of its strictest rules, it can reel in a wider segment of tourists who can, in turn, help drive a change in that perspective. \u201cSaudi has one of the largest gaps between public perception and reality,\u201d Diriyah CEO Jerry Anzarilla said. \u201cWe will welcome people and allow them to make up their own mind.\u201d<\/p>\n<p><strong>Move over Bill Gates, India\u2019s Gautam Adani is now the world\u2019s third richest man:<\/strong> After his net worth nearly doubled to USD 141.4 bn over the past year, the founder of Indian industrial conglomerate <a href=\"https:\/\/www.adani.com\/\">Adani Group<\/a> is now ranked as the third-wealthiest person on the planet, according to the <a href=\"https:\/\/www.bloomberg.com\/billionaires\/profiles\/gautam-s-adani\/\">Bloomberg B\u2019naire Index<\/a>, surpassing Bill Gates and Warren Buffet, and closing in on a level of fortune shared by only Amazon\u2019s Jeff Bezos and Tesla\u2019s Elon Musk. During a year when many capital markets around the world fell apart, Adani Group shares saw a phenomenal increase, with shares of several of Adai\u2019s companies rising by more than 1000% since 2020, according to<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-09-06\/adani-s-rise-to-world-s-third-richest-hinges-on-lofty-valuations?srnd=premium-middle-east#xj4y7vzkg\">Bloomberg<\/a>. The 60-year-old college dropout first tried his luck in the diamond trade in Mumbai in the early 1980s, before switching to coal and ports. He continued to build and expand his empire, which now includes cement, media, data centers, and airports.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>KSA wants more tourists to visit \u2014 and form their own opinions about the kingdom: Saudi Arabia is looking to attract some 55 mn tourists a year by 2030 \u2014 a major leap from the 3.5 mn (without accounting for religious tourists) who visited the country last year \u2014 as part of Crown Prince Mohammed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":552464,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[633,638,2888,219,238],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-552463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-enterprisepm","tag-for-your-commute","tag-gautam-adani","tag-saudi-arabia","tag-tourism","wpautop","entry"],"acf":{"mongo_id":"bf01ad80-5689-47fb-817b-e19572c3c1f4","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/9\/466.jpg","photo_position":"above","related_issue":[552459],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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German tourists accounted for the largest share of spending in Egypt last year, and continued to be the top tourism source market for Egypt with\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/2\/76.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":582983,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/14\/tourist-arrivals-jump-by-a-third-in-january-and-february-plus-madbouly-meets-gm-egypt-saudi-interconnector\/","url_meta":{"origin":552463,"position":1},"title":"Tourist arrivals jump by a third in January and February. PLUS: Madbouly meets GM + Egypt-Saudi interconnector.","author":"enterpriseam admin","date":"14 March 2023","format":false,"excerpt":"Fitch expects tourism revenues to rise almost 20% this year","rel":"","context":"In &quot;Also on our Radar&quot;","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/3\/Tourist-in-Aswan-1600.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":600869,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/02\/12\/egypts-tourist-arrivals-reach-11-3-mn-in-2018\/","url_meta":{"origin":552463,"position":2},"title":"Egypt\u2019s tourist arrivals reach 11.3 mn in 2018","author":"enterpriseam admin","date":"12 February 2019","format":false,"excerpt":"Tourist arrivals in Egypt reached 11.3 mn visitors last year, up from 8.3 mn in 2017, a World Tourism Organization official said, according to the local press. European tourists accounted for the majority of the visitors, with 1.7 mn German tourists leading the charge. A considerable number of visits also\u2026","rel":"","context":"In &quot;Tourism&quot;","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":561331,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/04\/egypt-has-made-up-to-usd-800mn-from-500k-tourists-visiting-egypt-in-2021-so-far\/","url_meta":{"origin":552463,"position":3},"title":"Egypt has made up to USD 800mn from 500K tourists visiting Egypt in 2021 so far","author":"enterpriseam admin","date":"4 April 2021","format":false,"excerpt":"Some 500k tourists visited Egypt in 1Q2021, generating USD 600-800 mn in tourism revenues, Deputy Tourism Minister Ghada Shalabi told Sky News Arabia on Thursday.For comparison: This is roughly on par with the USD 800 mn brought in by the sector in 3Q2020, and is a lot better than the\u2026","rel":"","context":"In &quot;Tourism&quot;","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":630848,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/03\/04\/germans-top-the-list-of-tourist-arrivals-for-2017-followed-by-ukraine-and-saudi\/","url_meta":{"origin":552463,"position":4},"title":"Germans top the list of tourist arrivals for 2017 followed by Ukraine, and Saudi","author":"enterpriseam admin","date":"4 March 2018","format":false,"excerpt":"Tourist arrivals from Germany, Ukraine, and Saudi Arabia have topped the list for 2017, according to CAPMAS statistics carried by Al Mal. A total of 1.23 mn German tourists arrived in Egypt last year, 797.3k from Ukraine, and 669.6k from Saudi Arabia, the report has found. The numbers, along with\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":637790,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/11\/26\/tourism-numbers-rise-55-for-3q-2017\/","url_meta":{"origin":552463,"position":5},"title":"Tourism numbers rise 55% for 3Q 2017","author":"enterpriseam admin","date":"26 November 2017","format":false,"excerpt":"The number of tourists visiting Egypt grew 55% y-o-y in 3Q 2017 to 2.3 mn visitors, up from 1.5 mn for the same period last year,according to CAPMAS numbers picked up by Al Mal. 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