{"id":552402,"date":"2022-09-01T13:28:17","date_gmt":"2022-09-01T13:28:17","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/01\/whats-holding-back-our-mars-ambitions-just-the-little-issue-of-oxygen-were-paying-for-stuff-that-used-to-be-complimentary\/"},"modified":"2022-09-01T13:28:17","modified_gmt":"2022-09-01T13:28:17","slug":"whats-holding-back-our-mars-ambitions-just-the-little-issue-of-oxygen-were-paying-for-stuff-that-used-to-be-complimentary","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/01\/whats-holding-back-our-mars-ambitions-just-the-little-issue-of-oxygen-were-paying-for-stuff-that-used-to-be-complimentary\/","title":{"rendered":"What\u2019s holding back our Mars ambitions? Just the little issue of oxygen + We\u2019re paying for stuff that used to be complimentary"},"content":{"rendered":"

<\/a> Could we be headed to Mars soon?<\/strong> Although SpaceX founder (and self-determined expert on the solar system, apparently) Elon Musk believes a manned mission could be sent to the Red Planet by 2029, ambitions to land humans on Mars could still be some ways away from materializing, Bloomberg<\/a>writes. At issue: The small detail of how we\u2019re going to breathe. Scientists have not yet been able to effectively convert resources on Mars into oxygen. Aside from the obvious \u201callowing humans to survive\u201d aspect, oxygen is also key to propel the rocket once the mission is complete to allow for a return to Earth.<\/p>\n

Any promising attempts so far?<\/strong> MIT-led Mars Oxygen In-Situ Resource Utilization Experiment, also known as Moxie, has had some promising successes. Last year, Moxie was able to produce almost the equivalent of a tree\u2019s production. Not enough to sustain human life, but an important step forward nonetheless. Researchers are also exploring the extraction of gas from the layer of permafrost covering much of the Red Planet, according to a study<\/a> published in the Journal of Applied Physics.<\/p>\n

\n

Wait, didn\u2019t this used to be complimentary?<\/strong> Things that used to be on the house like grocery bags and aisle seats on flights are now being classified as add-ons and extras that come with an additional price tag, the Wall Street Journal<\/a> writes. Need a copy of your own bank statement from last month? Be prepared to cough up some extra dough. Staying at a hotel used to mean you could sit anywhere you liked at the pool. Those days are gone, with several hotels now charging guests for sunbeds in prime locations and if you want your own private cabana be prepared to pay a premium. And the rise of subscription payments has people making monthly or annual payments for music and movies rather than paying once for music albums or DVDs.<\/p>\n

You can blame Google for all the additional costs:<\/strong> Search engines have made it infinitely easier to compare prices. Companies have had to adapt to the increased price visibility by lowering the base price\/rate that they advertise and are making up the difference through added fees and extra costs, the WSJ says.<\/p>\n

\n

<\/a> Netflix ads could be coming as soon as this November, and they won\u2019t be cheap for<\/strong> advertisers: <\/strong>Netflix wants to charge brands above-market rates to advertise on its soon-to-be-launched ad-supported service, ad buyers recently told the Wall Street Journal<\/a>. This indicates that the streaming giant expects a lot of business from companies that have been trying to reach its audience for years. Netflix reportedly told the ad buyers that the ad-supported service will be live on 1 November \u2014 earlier than the 2023 launch that was previously announced. This comes after Netflix announced<\/a> it has hired two of Snap Inc's top execs to spearhead its advertising sales team.<\/p>\n

Netflix reportedly wants to charge advertising around USD 65 for each 1k users<\/strong> (using a metric called CPM, or cost per thousand) \u2014 a significant premium above the majority of other streaming services, the ad buyers said.<\/p>\n

But what happened to no-commercial promises? <\/strong>Netflix is being forced<\/a> to offer an ad-supported subscription after suffering two consecutive quarters of subscriber losses<\/a> and losing almost two-thirds of its market value this year. The streaming behemoth has always been opposed to running advertisements, but the change of heart comes amid a crowded landscape of competitors and the reality of growth challenges..<\/p>\n","protected":false},"excerpt":{"rendered":"

Could we be headed to Mars soon? Although SpaceX founder (and self-determined expert on the solar system, apparently) Elon Musk believes a manned mission could be sent to the Red Planet by 2029, ambitions to land humans on Mars could still be some ways away from materializing, Bloombergwrites. At issue: The small detail of how […]<\/p>\n","protected":false},"author":1,"featured_media":552403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[633,638,640,2885],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-552402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-enterprisepm","tag-for-your-commute","tag-netflix","tag-streaming-service","wpautop","entry"],"acf":{"mongo_id":"aa2d4df6-45d3-4507-ab6f-fc220e5e1e17","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/9\/448.jpg","photo_position":"above","related_issue":[552398],"teaser":"","voice_url":""},"yoast_head":"\nWhat\u2019s holding back our Mars ambitions? 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Many are looking to the stars for a fresh start, but Kelly and Zach Weinersmith don\u2019t think we should give up on Earth just yet. A City on Mars is a funny, engaging, and gentle\u2026","rel":"","context":"In "ENTERPRISE RECOMMENDS"","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":552507,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/08\/theres-a-new-age-space-race\/","url_meta":{"origin":552402,"position":2},"title":"There\u2019s a new-age space race","author":"enterpriseam admin","date":"8 September 2022","format":false,"excerpt":"NASA\u2019s latest moon missions mark our first return to our lunar neighbor in 50 years. NASA has been back in the global headlines in recent days albeit not for the reasons it was hoping. Two attempts to launch Artemis 1 both ended in failure last week as technical issues scuppered\u2026","rel":"","context":"In "OUTER SPACE"","block_context":{"text":"OUTER SPACE","link":"https:\/\/enterpriseam.com\/egypt\/category\/outer-space\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/9\/478.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":627251,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/07\/26\/weve-found-an-underground-lake-on-mars\/","url_meta":{"origin":552402,"position":3},"title":"We\u2019ve found an underground lake on Mars","author":"enterpriseam admin","date":"26 July 2018","format":false,"excerpt":"We\u2019ve found an underground lake on Mars: Radar data from the European Space Agency\u2019s Mars Express spacecraft appears to have found a sizable salt-laden lake under ice on the southern polar plain of Mars, Reuters reports. The reservoir they detected represents the first stable body of liquid water ever found\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2018\/7\/507.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":633110,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/02\/27\/dubai-constructs-usd-137-8-mn-mars-prototype-city\/","url_meta":{"origin":552402,"position":4},"title":"Dubai constructs USD 137.8 mn Mars prototype city","author":"enterpriseam admin","date":"27 February 2018","format":false,"excerpt":"The UAE is already working to prepare people for life on Mars by building a USD 137.8 mn city in the desert emulating the planet\u2019s environment, Al Bawaba reports. Robots will likely be sent to Mars to build underground bases before humans\u2019 arrival on the planet \u2014 which Danish architect\u2026","rel":"","context":"In "Image of the Day"","block_context":{"text":"Image of the Day","link":"https:\/\/enterpriseam.com\/egypt\/category\/image-of-the-day\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2018\/2\/1147.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":560370,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/02\/24\/nasa-releases-video-audio-for-rover-touchdown-on-mars\/","url_meta":{"origin":552402,"position":5},"title":"NASA releases video, audio for rover touchdown on Mars","author":"enterpriseam admin","date":"24 February 2021","format":false,"excerpt":"Mars landing in 4k: NASA has published video footage of its Perseverance Rover landing on Mars last Thursday in addition to the first sounds from the Red Planet (watch, runtime: 3:26).","rel":"","context":"In "ON YOUR WAY OUT"","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/2\/354.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/552402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=552402"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/552402\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/552398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/552403"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=552402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=552402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=552402"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=552402"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=552402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}