{"id":552002,"date":"2022-08-04T13:38:06","date_gmt":"2022-08-04T13:38:06","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/08\/04\/ceos-are-taking-a-harder-line-netflix-is-figuring-out-how-to-enter-the-ad-supported-space\/"},"modified":"2022-08-04T13:38:06","modified_gmt":"2022-08-04T13:38:06","slug":"ceos-are-taking-a-harder-line-netflix-is-figuring-out-how-to-enter-the-ad-supported-space","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/08\/04\/ceos-are-taking-a-harder-line-netflix-is-figuring-out-how-to-enter-the-ad-supported-space\/","title":{"rendered":"CEOs are taking a harder line + Netflix is figuring out how to enter the ad-supported space"},"content":{"rendered":"

<\/a> You may be used to having your streaming experience interrupted with ads, but Netflix is still getting its head around the ad world:<\/strong> The streaming giant is being forced to contend with an ad-supported subscription after weathering two consecutive quarters of subscriber losses<\/a> and losing roughly two-thirds of its stock value this year, the Wall Street Journal<\/a> reports. Netflix has always balked at running ads, but the change of heart comes amid a bloated landscape of competitors and the reality of growth challenges, bolstered by Netflix\u2019s market research showing customer satisfaction hadn\u2019t dipped for subscribers using Hulu and HBO Max\u2019s ad-supported plans. The company\u2019s historic disdain of ads means that it\u2019s \u201cpivoting from a position of weakness,\u201d with a quick shift of gears requiring it to build a side of the business from scratch, the WSJ notes.<\/p>\n

<\/a> Luxury brands are diving further into the NFTs cryposphere despite the \u201ccrypto winter\u201d<\/strong> slump. <\/strong>Gucci has expanded payment methods to include ApeCoin at some of its stores, while Tiffany & Co. launched NFTs as a way to create custom physical jewelry, Bloomberg<\/a> reports. These moves coincide with a weakening NFT market alongside a wider crypto wipeout<\/a> of USD 2 tn from the total sector value. However, luxury consumer companies continue to see NFTs (explainer<\/a>) and Web3.0 (explainer<\/a>) as a way to reach and engage with customers. In fact, a crypto startup head tells the business information service that brands may actually be pleased that price speculation has dropped. The recent launches would appear to show their belief in NFTs as a way to engage their consumers digitally, not just making a quick dime.<\/p>\n

Did you have a kind pandemic boss? That \u201ckind CEO\u201d era may be fading away:<\/strong> After executives and management teams showed support and understanding for their employees during (trigger warning) unprecedented times, a downturning global economy is now forcing them to have tougher conversations amid tightening budgets, the Wall Street Journal<\/a> says. Tech giants Google and Meta have been urging staff to work with greater intensity using fewer resources, and low performers are being weeded out. CEOs appear to be bracing for an incoming recession by adjusting strategy and policies for the economic downturn, ditching remote work and forcing staff back into the office to push sharper focus and prioritization of projects. However, executives warn the WSJ that bosses should tread the hard line carefully in a climate where unemployment remains low and great hires can jump ship if management policies are too strict. \u201cGreat leadership is as steady as possible, it\u2019s not very efficient to hit the accelerator and slam on the brakes all the time,\u201d Zillow\u2019s CEO tells the WSJ.<\/p>\n","protected":false},"excerpt":{"rendered":"

You may be used to having your streaming experience interrupted with ads, but Netflix is still getting its head around the ad world: The streaming giant is being forced to contend with an ad-supported subscription after weathering two consecutive quarters of subscriber losses and losing roughly two-thirds of its stock value this year, the Wall […]<\/p>\n","protected":false},"author":1,"featured_media":552003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[344,633,638,640,649],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-552002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-cryptocurrency","tag-enterprisepm","tag-for-your-commute","tag-netflix","tag-nfts","wpautop","entry"],"acf":{"mongo_id":"e7cc45c5-378e-4eaa-8149-9937505892c8","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/8\/493.jpg","photo_position":"above","related_issue":[551998],"teaser":"","voice_url":""},"yoast_head":"\nCEOs are taking a harder line + Netflix is figuring out how to enter the ad-supported space - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/08\/04\/ceos-are-taking-a-harder-line-netflix-is-figuring-out-how-to-enter-the-ad-supported-space\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEOs are taking a harder line + Netflix is figuring out how to enter the ad-supported space\" \/>\n<meta property=\"og:description\" content=\"You may be used to having your streaming experience interrupted with ads, but Netflix is still getting its head around the ad world: The streaming giant is being forced to contend with an ad-supported subscription after weathering two consecutive quarters of subscriber losses and losing roughly two-thirds of its stock value this year, the Wall […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2022\/08\/04\/ceos-are-taking-a-harder-line-netflix-is-figuring-out-how-to-enter-the-ad-supported-space\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-04T13:38:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2022\/8\/493.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/08\/04\/ceos-are-taking-a-harder-line-netflix-is-figuring-out-how-to-enter-the-ad-supported-space\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/08\/04\/ceos-are-taking-a-harder-line-netflix-is-figuring-out-how-to-enter-the-ad-supported-space\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"CEOs are taking a harder line + Netflix is figuring out how to enter the ad-supported space\",\"datePublished\":\"2022-08-04T13:38:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/08\/04\/ceos-are-taking-a-harder-line-netflix-is-figuring-out-how-to-enter-the-ad-supported-space\/\"},\"wordCount\":463,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/08\/04\/ceos-are-taking-a-harder-line-netflix-is-figuring-out-how-to-enter-the-ad-supported-space\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2022\/8\/493.jpg?fit=%2C&ssl=1\",\"keywords\":[\"cryptocurrency\",\"EnterprisePM\",\"FOR YOUR COMMUTE\",\"Netflix\",\"NFTs\"],\"articleSection\":[\"FOR YOUR COMMUTE\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/08\/04\/ceos-are-taking-a-harder-line-netflix-is-figuring-out-how-to-enter-the-ad-supported-space\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2022\/08\/04\/ceos-are-taking-a-harder-line-netflix-is-figuring-out-how-to-enter-the-ad-supported-space\/\",\"name\":\"CEOs are taking a harder line + Netflix is figuring out how to enter the ad-supported space - 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At issue:\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/9\/448.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":587050,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/05\/21\/netflix-is-slowly-growing-its-ad-supported-subscriber-base-g7-sets-up-govt-level-discussions-on-ai-developments-and-regulation\/","url_meta":{"origin":552002,"position":1},"title":"Netflix is slowly growing its ad-supported subscriber base + G7 sets up gov\u2019t-level discussions on AI developments and regulation","author":"enterpriseam admin","date":"21 May 2023","format":false,"excerpt":"Netflix is happy with its \u201ccrawl, walk, run\u201d approach, but advertisers want more","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/5\/1139.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":665333,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/05\/15\/netflix-will-soon-come-with-ai-generated-interactive-ads\/","url_meta":{"origin":552002,"position":2},"title":"Netflix will soon come with AI-generated interactive ads","author":"enterpriseam admin","date":"15 May 2025","format":false,"excerpt":"Users may be forced to interact with the ads instead of just wait them out","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/5\/1326.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":550752,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/20\/russia-ukraine-war-means-fewer-flights-to-asia-higher-ticket-prices-coming-soon-on-netflix-ads-and-cheaper-subscriptions\/","url_meta":{"origin":552002,"position":3},"title":"Russia-Ukraine war means fewer flights to Asia, higher ticket prices + Coming soon on Netflix: Ads and cheaper subscriptions","author":"enterpriseam admin","date":"20 April 2022","format":false,"excerpt":"The Russia-Ukraine war means fewer flights to Asia and higher ticket prices: Airlines have been forced to reroute their flights \u2014 particularly those operating between Europe and Asia \u2014 over the past couple of months in order to avoid the closed Russian airspace, resulting in fewer flights offered, the Wall\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/4\/512.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":579504,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/11\/03\/this-evening-pmi-in-contraction-for-23rd-month-running-netflix-with-ads-is-now-here\/","url_meta":{"origin":552002,"position":4},"title":"THIS EVENING: PMI in contraction for 23rd month running + Netflix with ads is now here","author":"enterpriseam admin","date":"3 November 2022","format":false,"excerpt":"Good afternoon, ladies and gentlemen. We\u2019re at the end of the last workday before the start of COP27, with hundreds of attendees currently on their way or set to begin their travels soon to Sharm El Sheikh.THE BIG STORY TODAY Activity in Egypt\u2019s non-oil private sector continued to contract in\u2026","rel":"","context":"In "WHAT WE\u2019RE TRACKING TONIGHT"","block_context":{"text":"WHAT WE\u2019RE TRACKING TONIGHT","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-tonight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":607571,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/10\/04\/why-do-ai-robots-creep-us-out-plus-netflix-intends-to-increase-membership-fees\/","url_meta":{"origin":552002,"position":5},"title":"Why do AI robots creep us out? PLUS: Netflix intends to increase membership fees","author":"enterpriseam admin","date":"4 October 2023","format":false,"excerpt":"Researchers argue whether AI robots should look like us or not","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/10\/309.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/552002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=552002"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/552002\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/551998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/552003"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=552002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=552002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=552002"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=552002"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=552002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}