{"id":551286,"date":"2022-06-07T13:17:47","date_gmt":"2022-06-07T13:17:47","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/06\/07\/women-get-only-a-fraction-of-equity-ownership-at-sp-500-companies-cats-or-dogs-which-fuzzy-animal-has-the-power-to-sell-more-stuff-in-ads\/"},"modified":"2022-06-07T13:17:47","modified_gmt":"2022-06-07T13:17:47","slug":"women-get-only-a-fraction-of-equity-ownership-at-sp-500-companies-cats-or-dogs-which-fuzzy-animal-has-the-power-to-sell-more-stuff-in-ads","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/06\/07\/women-get-only-a-fraction-of-equity-ownership-at-sp-500-companies-cats-or-dogs-which-fuzzy-animal-has-the-power-to-sell-more-stuff-in-ads\/","title":{"rendered":"Women get only a fraction of equity ownership at S&P 500 companies + Cats or dogs: Which fuzzy animal has the power to sell more stuff in ads?"},"content":{"rendered":"

<\/a> Cats or dogs: Which fuzzy animal has the power to sell more stuff in ads? <\/strong>The definitive answer according to a recent study<\/a>: It depends. It\u2019s no secret that animals can tap into our emotions with their innocence and quirkiness \u2014 just take a look at the countless hours people log on YouTube watching cats and dogs do funny things. But marketers need to keep in mind that using the four-legged pets is most effective in ads when they are aligned with people\u2019s perceptions of specific dog and cat characteristics, according to the study. Dogs, for example, are usually associated with eagerness, loyalty, high activity, and reward-seeking behaviors, while cats are usually seen as inquisitive, vigilant and smart.<\/p>\n

What does that mean for creative directors?<\/strong> If, for instance, you want to promote a vitamin that boosts energy, a dog would be more effective, but if the vitamin has a more prevention-related effect, go for a cat instead. \u201cWhen the advertisement didn\u2019t conform to stereotypical traits, the positive effect of using a dog or cat was muted,\u201d Lei Jia, an assistant professor at Kent State University and one of the study\u2019s co-authors, told the Wall Street Journal<\/a>.<\/p>\n

\n

<\/a> Women get only a fraction of equity ownership at S&P 500 companies: <\/strong>Women executives at S&P 500 companies control only around 1% of the value of shares compared to their male peers, according to the results of an unreleased study from the University of Dublin and gender data company ExecuShe<\/a> seen by Bloomberg<\/a>. Male executives held around USD 770 bn-worth of shares in 2020 while women executives held USD 9 bn, said University of Dublin professor Andreas Hoepner. The ratio is still skewed after removing outliers in the data, such as Tesla CEO Elon Musk, who is the wealthiest exec in the index. As more women make it to the top of companies, a big chunk of their compensation is often dependent on equity or stock options. However, the new research shows that equity ownership should be another metric with which to measure gender equality and the wage disparity in the workplace.<\/p>\n

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The studio behind the new Top Gun is facing a lawsuit that could tarnish its<\/strong> blockbuster screening: <\/strong>Top Gun: Maverick has had blockbuster weekends in the box office since its release, with expectations that it could join the USD 1 bn club<\/a>. However, Paramount \u2014 the studio behind the film \u2014 is facing a lawsuit from the family of the author of a 1983 article titled \u201cTop Guns\u201d which inspired the original 1986 film, reports CNBC<\/a>. Shosh and Yuval Yonay, heirs to the author Ehud Yonay, are suing Paramount over claims that the film infringes the copyright that they reclaimed in January 2020. The family alleges that they sent notice to Paramount that they would reclaim the copyright in early 2018 before the movie began shooting. Paramount then started filming in May 2018 and the movie was slated for release in 2019 but was pushed for nearly three years. The Yonays allege that the production of Maverick wrapped in May 2021, not 2019. The timeline is expected to be a big deciding factor in the copyright lawsuit.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cats or dogs: Which fuzzy animal has the power to sell more stuff in ads? The definitive answer according to a recent study: It depends. It\u2019s no secret that animals can tap into our emotions with their innocence and quirkiness \u2014 just take a look at the countless hours people log on YouTube watching cats […]<\/p>\n","protected":false},"author":1,"featured_media":551287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7215],"tags":[633,638,2792,2795,121,2794,2793],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-551286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-your-commute","tag-enterprisepm","tag-for-your-commute","tag-gender-equity","tag-paramount-studios","tag-sp-500","tag-tom-cruise","tag-top-gun","wpautop","entry"],"acf":{"mongo_id":"53f1ec3c-be0e-42c5-b602-1a398f83ccfc","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/6\/402.jpg","photo_position":"above","related_issue":[551282],"teaser":"","voice_url":""},"yoast_head":"\nWomen get only a fraction of equity ownership at S&P 500 companies + Cats or dogs: Which fuzzy animal has the power to sell more stuff in ads? - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/06\/07\/women-get-only-a-fraction-of-equity-ownership-at-sp-500-companies-cats-or-dogs-which-fuzzy-animal-has-the-power-to-sell-more-stuff-in-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Women get only a fraction of equity ownership at S&P 500 companies + Cats or dogs: Which fuzzy animal has the power to sell more stuff in ads?\" \/>\n<meta property=\"og:description\" content=\"Cats or dogs: Which fuzzy animal has the power to sell more stuff in ads? 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For context: House Rep. Maria Azer had proposed several weeks ago that Egypt should export stray animals to Asian countries where these animals are consumed as food. A spokesman\u2026","rel":"","context":"In "Enterprise+: Last Night\u2019s Talk Shows"","block_context":{"text":"Enterprise+: Last Night\u2019s Talk Shows","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-last-nights-talk-shows\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":600478,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/01\/30\/cairos-stray-dogs-pose-urban-challenge\/","url_meta":{"origin":551286,"position":1},"title":"Cairo\u2019s stray dogs pose urban challenge","author":"enterpriseam admin","date":"30 January 2019","format":false,"excerpt":"Does Egypt have a baladi dog problem? If you were anywhere near Cairo or Cairene social media in the last few months, you remember the apoplectic furor over the government exporting vast numbers of street cats and dogs to countries where puppies are food. Cairo\u2019s baladi dog population may number\u2026","rel":"","context":"In "ON YOUR WAY OUT"","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/1\/2143.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":552966,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/10\/12\/top-salaries-and-benefits-for-top-execs-at-neom-mans-best-friend-understands-our-stress-more-than-we-thought\/","url_meta":{"origin":551286,"position":2},"title":"Top salaries and benefits for top execs at Neom + Man\u2019s best friend understands our stress more than we thought","author":"enterpriseam admin","date":"12 October 2022","format":false,"excerpt":"Saudi Arabia\u2019s mega city Neom is luring in top management talent with USD 1.1 mn paychecks, the Wall Street Journal reports, citing an internal document. Riyadh is offering execs USD 1.1 mn annual incomes with zero taxes \u2014 and that\u2019s without the added bonuses. The average annual income for c-suite\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/10\/441.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":643068,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/08\/29\/pets-the-chic-new-way-to-measure-growing-wealth-in-emerging-markets\/","url_meta":{"origin":551286,"position":3},"title":"Pets \u2014 the chic new way to measure growing wealth in emerging markets","author":"enterpriseam admin","date":"29 August 2017","format":false,"excerpt":"Pets \u2014 the chic new proxy for growing wealth in emerging markets: Pet ownership in developing countries is on the rise, which according to the FT\u2019s Steve Johnson is indicative of a growing middle class in emerging markets, as well as changing lifestyles and attitudes towards cats and dogs. Dog\u2026","rel":"","context":"In "THE MACRO PICTURE"","block_context":{"text":"THE MACRO PICTURE","link":"https:\/\/enterpriseam.com\/egypt\/category\/the-macro-picture\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2017\/8\/610.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":576761,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/06\/05\/how-music-affects-your-brain\/","url_meta":{"origin":551286,"position":4},"title":"How music affects your brain","author":"enterpriseam admin","date":"5 June 2020","format":false,"excerpt":"The cool thing about music is that it can have a profound impact on our brain functions without us even noticing. Apparently, it doesn\u2019t even matter what genre you listen to: Your personal preferences don\u2019t really make a difference on the benefits you reap for your brain by listening to\u2026","rel":"","context":"In "THE MUSICAL EFFECT"","block_context":{"text":"THE MUSICAL EFFECT","link":"https:\/\/enterpriseam.com\/egypt\/category\/the-musical-effect\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/6\/324.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":579759,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/11\/17\/bring-all-the-doggos-to-work-a-last-world-cup-for-these-football-legends-mideast-kids-face-high-levels-of-cyber-bullying\/","url_meta":{"origin":551286,"position":5},"title":"Bring all the doggos to work + A last World Cup for these football legends + Mideast kids face high levels of cyber bullying","author":"enterpriseam admin","date":"17 November 2022","format":false,"excerpt":"Dog-friendly offices land in Japan: Tech giant Fujitsu is taking a leaf out of the Silicon Valley playbook and allowing dogs at one of its offices until the end of the year in a bid to encourage wellbeing and productivity, Bloombergreports. 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