{"id":550880,"date":"2022-05-10T13:11:33","date_gmt":"2022-05-10T13:11:33","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/05\/10\/meet-our-founder-of-the-week-sympls-mohamed-el-shabrawy-el-feky\/"},"modified":"2022-05-10T13:11:33","modified_gmt":"2022-05-10T13:11:33","slug":"meet-our-founder-of-the-week-sympls-mohamed-el-shabrawy-el-feky","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/05\/10\/meet-our-founder-of-the-week-sympls-mohamed-el-shabrawy-el-feky\/","title":{"rendered":"Meet our founder of the week: Sympl\u2019s Mohamed El Shabrawy El Feky"},"content":{"rendered":"

<\/a> OUR FOUNDER OF THE WEEK-<\/strong> Mohamed El Shabrawy El Feky, co-founder and CEO of Sympl (LinkedIn<\/a>).<\/p>\n

My name is Mohamed El Shabrawy El Feky, and I\u2019m the CEO and co-founder of Sympl. I studied architecture and urban design as an undergrad at Cairo University. <\/strong>Upon graduation, I explored different sectors including the telecom, automotive, and banking industries. Afterward, I joined EFG Hermes in 2017. My job at EFG was to build a fintech-based consumer finance company, valU<\/a>. I stayed on as valU\u2019s CEO for over a year, before launching a startup of my own: Sympl<\/a>.<\/p>\n

We established Sympl in August of 2021 and our soft launch took place in October of the same year. <\/strong>Sympl gives bank cardholders access to short-term, no-interest payment plans that cater to their preferences, without lengthy application processes. Our aim is to help make the lives of people easier by helping them optimize the management of their money. Our goal, through offering no-hassle deferred payment plans, is also to help businesses that utilize Sympl boost their sales.<\/p>\n

I decided to build my own startup for several reasons.<\/strong> One of which was the lingering feeling that I had achieved all the milestones I had in mind for valU. We built the company from scratch, had acquired over 200k customers, and the company\u2019s portfolio of transactions had exceeded EGP 1 bn before I left. When I achieved all the KPIs that I had set for valU, I felt like the level of innovation associated with my job as a CEO began to plateau. When valU had no more barriers to cross in terms of innovation, I felt the need to move on and build something new.<\/p>\n

My age was also a big factor that led me to jump to the founder side of the fence.<\/strong> I\u2019m in my forties, so when I felt like I had accumulated enough skills, and when I noticed a boom in investments for startups both regionally and locally, I became driven by a \u201c now or never\u201d instinct to start my own business while I still could.<\/p>\n

As the CEO of valU, I spotted gaps in the consumer finance market. <\/strong>The gap I decided to capitalize on is the lack of consumer finance players providing deferred payment options for small and medium-sized products and services for periods shorter than six months. I decided to address this problem and venture into the market with a business model that aims to fill this gap.<\/p>\n

To focus on my entrepreneurial journey, I had to make a lot of sacrifices. <\/strong>I had to give up a lot of family time to focus on my business. I also ignored my own personal well-being. Dedicating so much time to my business ultimately meant having no time for exercising, reading, and socializing. This lifestyle is quite taxing. I'm starting to reap the negative physical side-effects of this unhealthy lifestyle. I intend to dedicate the entirety of my time to my family and my own well-being after two or so years.<\/p>\n

As an engineer, the most exciting part of a startup\u2019s evolution is the building phase.<\/strong> This is when innovation comes to life, and setting up, constructing, and challenging the business model with my co-founders always piques my interest. The worst part of the job is the management of the business model. The management side of the equation sees you competing against time to grow your business. Launching a new business model requires considerable market and consumer awareness to ensure its survival. Educating customers about your offering and the alternative approach it represents takes time.<\/p>\n

For me, the founder\u2019s journey is a lonely one.<\/strong> I\u2019m the type of founder who is always consumed with all things related to their startup. I dwell on things that are not strictly part of my responsibilities. I worry about investors, the market, our partners, and our employees, even though I have a qualified team and capable co-founders.<\/p>\n

We raised <\/strong>USD 6 mn<\/a><\/strong> in our seed round last year<\/strong>, bringing on board investors such as Beco Capital<\/a>, A15<\/a>, and Global Ventures<\/a>. Our future funding plans remain unclear, but we will be preparing for another financing round by the end of the year. We still haven\u2019t decided whether the upcoming financing round will be equity-based or debt-based.<\/p>\n

If I had to do it all over again, I would still go down the investor route early on.<\/strong> I believe that bringing in the right partners accelerates the business on so many levels. Investors obviously bring capital to the table, but they also bring market insights, help you raise funds and form useful connections, provide emotional and professional support, and so much more.<\/p>\n

Our short-term goal at Sympl is to prove our business model works.<\/strong> We\u2019re focused on getting a proof of concept after one year of operating in the market. We\u2019re also determined to gain considerable exposure in the market by the end of 2022. Our long-term goal is to become a market leader in the consumer finance arena locally, and to expand into different markets including Saudi Arabia, and possibly into central and western Africa.<\/p>\n

A startup that I think is killing it is <\/strong>Paymob<\/a><\/strong>.<\/strong> Their success story as young entrepreneurs is inspirational. Paymob\u2019s business model evolved considerably to include various offerings and it\u2019s really impressive.<\/p>\n

If I had the power to improve one thing in the local startup scene, I would focus on connecting local entrepreneurs with one another.<\/strong> I would love to see a national union or association for Egyptian founders. This would help entrepreneurs discuss the challenges they collectively face, explore partnerships, and find gaps in the market. Having an organization like this would turbocharge the local startup scene.<\/p>\n","protected":false},"excerpt":{"rendered":"

OUR FOUNDER OF THE WEEK- Mohamed El Shabrawy El Feky, co-founder and CEO of Sympl (LinkedIn). My name is Mohamed El Shabrawy El Feky, and I\u2019m the CEO and co-founder of Sympl. I studied architecture and urban design as an undergrad at Cairo University. Upon graduation, I explored different sectors including the telecom, automotive, and […]<\/p>\n","protected":false},"author":1,"featured_media":550881,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7357],"tags":[633,1530,2761,95,123,516],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-550880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-founder-of-the-week","tag-enterprisepm","tag-founder-of-the-week","tag-mohamed-el-shabrawy-el-feky","tag-startup-watch","tag-startups","tag-sympl","wpautop","entry"],"acf":{"mongo_id":"f7186bd6-8d88-4913-833d-a8d303e2facf","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/5\/451.jpg","photo_position":"above","related_issue":[550870],"teaser":"","voice_url":""},"yoast_head":"\nMeet our founder of the week: Sympl\u2019s Mohamed El Shabrawy El Feky - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/05\/10\/meet-our-founder-of-the-week-sympls-mohamed-el-shabrawy-el-feky\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meet our founder of the week: Sympl\u2019s Mohamed El Shabrawy El Feky\" \/>\n<meta property=\"og:description\" content=\"OUR FOUNDER OF THE WEEK- Mohamed El Shabrawy El Feky, co-founder and CEO of Sympl (LinkedIn). 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Speaking to us this week is Mohamed El Feky (LinkedIn), founder\u2026","rel":"","context":"In "My Morning Routine"","block_context":{"text":"My Morning Routine","link":"https:\/\/enterpriseam.com\/egypt\/my-morning-routine\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/1\/251.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":579089,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/01\/24\/ci-capital-compass-launch-fund-to-invest-in-egx-listed-firms\/","url_meta":{"origin":550880,"position":1},"title":"CI Capital, Compass launch fund to invest in EGX-listed firms","author":"enterpriseam admin","date":"24 January 2023","format":false,"excerpt":"CAPITAL MARKETS-CI Capital + Compass Capital plan EGP 2 bn equity fund: CI Capital and Compass Capital are launching a fund to invest in EGX-listed companies, with initial investments ranging between EGP 2-3 bn, unnamed sources reportedly told Asharq Business. The fund will be looking to acquire stakes of between\u2026","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/1\/419.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":556229,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/17\/talabeyah-raises-seven-figure-pre-seed-round-sympl-gets-ink-from-bloomberg\/","url_meta":{"origin":550880,"position":2},"title":"Talabeyah raises seven-figure pre-seed round, Sympl gets ink from Bloomberg","author":"enterpriseam admin","date":"17 October 2021","format":false,"excerpt":"Cairo-based B2B e-commerce platform Talabeyah raised a seven-figure pre-seed round from angel investors, according to a statement. The investment will mainly be used to enhance its tech infrastructure and build its team. The round will help scale operations, further build the technology, grow the team and incorporate AI and machine\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":553872,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/12\/12\/sympl-raises-usd-6-mn-seed-round\/","url_meta":{"origin":550880,"position":3},"title":"Sympl raises USD 6 mn seed round","author":"enterpriseam admin","date":"12 December 2021","format":false,"excerpt":"Sympl raises USD 6 mn from Beco, A15, GV: Buy-now-pay-later platform Sympl has raised a USD 6 mn seed round led by VC outfit Beco Capital, with participation from A15 and Global Ventures, according to a statement (pdf). The startup, which made its soft launch in October, will use the\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/12\/296.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":573817,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/08\/18\/efgs-valu-is-in-talks-with-egyptian-banks-for-egp-250-mn-credit-facility\/","url_meta":{"origin":550880,"position":4},"title":"EFG\u2019s ValU is in talks with Egyptian banks for EGP 250 mn credit facility","author":"enterpriseam admin","date":"18 August 2020","format":false,"excerpt":"EFG Hermes\u2019 e-finance platform ValU is currently in talks with several unnamed banks for a new EGP 250 mn credit facility, CEO Mohamed El Feky said yesterday, according to Hapi Journal. The firm has already received offers for the loan and expects to sign final agreements before the year is\u2026","rel":"","context":"In "Banking + Finance"","block_context":{"text":"Banking + Finance","link":"https:\/\/enterpriseam.com\/egypt\/category\/banking-finance\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":544674,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/15\/cop-prep-a-national-climate-dialogue-green-hydro-talks-with-fortescue\/","url_meta":{"origin":550880,"position":5},"title":"COP prep: A \u201cnational climate dialogue\u201d + green hydro talks with Fortescue","author":"enterpriseam admin","date":"15 March 2022","format":false,"excerpt":"Egypt continues preparations for COP27: The government will launch a \u201cnational climate dialogue\u201d later this month to help spread environmental awareness ahead of the COP27 summit, which will take place in Sharm El Sheikh in November, the Environment Ministry said yesterday. Under the initiative, training programs will be introduced at\u2026","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/550880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=550880"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/550880\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/550870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/550881"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=550880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=550880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=550880"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=550880"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=550880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}