{"id":550678,"date":"2022-04-14T12:55:02","date_gmt":"2022-04-14T12:55:02","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/14\/our-roundup-of-all-the-ramadan-ads-that-matter-this-year\/"},"modified":"2022-04-14T12:55:02","modified_gmt":"2022-04-14T12:55:02","slug":"our-roundup-of-all-the-ramadan-ads-that-matter-this-year","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/14\/our-roundup-of-all-the-ramadan-ads-that-matter-this-year\/","title":{"rendered":"Our roundup of all the Ramadan ads that matter this year"},"content":{"rendered":"

<\/a> Go ahead and skip the ad breaks:<\/strong> It\u2019s that time of year where video advertisements haunt our dreams and force us to reckon with our binge-watching habits. Whether we like it or not, ads have become a staple of Ramadan in Egypt and an unavoidable menace if you\u2019ve been on the internet at any point in the past two weeks.<\/p>\n

But wait: We kinda love (some) Ramadan ads, too. <\/strong>Holy month ads are admittedly a little different than your run of the mill fare. Many of the country\u2019s best creative minds are enlisted to create intricate (and expensive) productions that have, on occasion, had the power to move us. Here\u2019s this year\u2019s roundup of the ads that stuck out to us the most.<\/p>\n

Etisalat is all about love at first sight:<\/strong> Ahmed Ezz and Lebanese actress Carmen Bsaibes play an assortment of characters who keep on meeting and falling in love at first sight in this year\u2019s ad from our friends at Etisalat. Their pairing is inevitable \u2014 they are drawn together, no matter how different each of their lives might have played out, kind of like a reverse Sliding Doors (watch, runtime: 1:51<\/a>).<\/p>\n

Orange has come out with an impressive, theatrical celebration of springtime Ramadan this year: <\/strong>Firm faves Mona Zaki, Dina El Sherbini, and Nelly Karim come together for Orange\u2019s cheerful 2022 campaign. Shot largely outdoors \u2014 and featuring scores of colorful decorations and intricate flower arrangements \u2014 the ad has the trio sing and dance along with a huge cast of performers. The vibe is wholesome and feels reminiscent of 1950s musicals (watch, runtime: 2:02<\/a>).<\/p>\n

Yasmine Abdel Aziz and Karim Abdel Aziz star in Telecom Egypt\u2019s (WE) colorful generational battle about the changing nature of Ramadan.<\/strong> The actors each play a series of characters that depict the diversity of ways people celebrate Ramadan across generations, with WhatsApp messages replacing phone calls and Lotus qatayef edging out homemade kunafa. The message: Whatever age you are and however you celebrate Ramadan, it should be joyful. A cute concept, with one caveat: The jingle is incredibly annoying \u2014 second only to Vodafone\u2019s ad for how frequently it has terrorized us as we scroll YouTube in recent weeks. (Watch, runtime 2:35<\/a>)<\/p>\n

Vodafone\u2019s ad follows the ups and downs of a young couple\u2019s relationship, to the soundtrack of new Hadaba original Elly Bena Hayah.<\/strong> The spot features scenes filmed by the beach, on nights out in Cairo, and long video calls and WhatsApp messages between the young sweethearts. The ad is a sweet albeit scary depiction of how deeply communication services are embedded in the most intimate aspects of our lives. It's a technological feat or dystopian reality, depending on how you look at it (watch, runtime 2:00<\/a>).<\/p>\n

El Esseily and Ruby team up for home appliance company Fresh\u2019s elaborately produced jingle<\/strong>, which seems to suggest that a) not having Fresh home appliances is a dealbreaker for marriage or b) their affection for one another is only matched by their love for white goods (watch, runtime: 1:47<\/a>).<\/p>\n

Banque Misr\u2019s 2022 Ramadan campaign builds on its long-running theme of hope and resilience <\/strong>with an ad that refreshingly features the faces of ordinary people as they go about their daily lives. Sherine Abdel Wahab sings \u201cYa Maafer\u201d as she jogs across Kobry Tahya Masr, encouraging perseverance and strength in the face of adversity (watch, runtime 1:59<\/a>).<\/p>\n

Amr Diab makes yet another appearance for Egypt Post this year<\/strong>, taking us on a journey across Cairo as he awkwardly runs solo through Al-Azhar tunnel, Wadi Degla, and the Salaheldin Citadel. Much like Banque Misr, Egypt Post\u2019s message is also one of persistence and determination. Our only question is why Amr Diab remains such a persistent and determined presence in our ad scene, having already been the face of a campaign for almost every major company under the sun (watch, runtime 1:57<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"

Go ahead and skip the ad breaks: It\u2019s that time of year where video advertisements haunt our dreams and force us to reckon with our binge-watching habits. Whether we like it or not, ads have become a staple of Ramadan in Egypt and an unavoidable menace if you\u2019ve been on the internet at any point […]<\/p>\n","protected":false},"author":1,"featured_media":550679,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9739],"tags":[633,1032,2747],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-550678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-television","tag-enterprisepm","tag-ramadan","tag-television","wpautop","entry"],"acf":{"mongo_id":"9e1e5e6c-30fd-4971-89e5-edc8b7d97dad","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/4\/486.jpg","photo_position":"above","related_issue":[550669],"teaser":"","voice_url":""},"yoast_head":"\nOur roundup of all the Ramadan ads that matter this year - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/04\/14\/our-roundup-of-all-the-ramadan-ads-that-matter-this-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our roundup of all the Ramadan ads that matter this year\" \/>\n<meta property=\"og:description\" content=\"Go ahead and skip the ad breaks: It\u2019s that time of year where video advertisements haunt our dreams and force us to reckon with our binge-watching habits. 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As with every year, some of these are groundbreaking, some are funny, some of these fall flat,\u2026","rel":"","context":"In "Worth watching"","block_context":{"text":"Worth watching","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-watching\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/4\/435.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":561655,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/04\/15\/talk-shows-on-15-april-2021-ahmed-moussa-hates-ramadan-ads\/","url_meta":{"origin":550678,"position":1},"title":"Talk Shows on 15 April 2021: Ahmed Moussa hates Ramadan ads","author":"enterpriseam admin","date":"15 April 2021","format":false,"excerpt":"The Ramadan talk show slowdown was in full effect last night: The news junkies among us who just can\u2019t stomach mosalsalat were stuck with Ahmed Moussa whinging about the inordinate length of Ramadan ad breaks (has he never switched on a TV during iftar before?)Still, we\u2019re not complaining about the\u2026","rel":"","context":"In "Enterprise+: Last Night\u2019s Talk Shows"","block_context":{"text":"Enterprise+: Last Night\u2019s Talk Shows","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-last-nights-talk-shows\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":563270,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/06\/24\/orange-ramadan-2020-ad-ranked-2-on-youtube-ad-list\/","url_meta":{"origin":550678,"position":2},"title":"Orange Ramadan 2020 ad ranked #2 on YouTube ad list","author":"enterpriseam admin","date":"24 June 2021","format":false,"excerpt":"KUDOS- Orange\u2019s Ramadan 2020 advertisement has snagged the #2 spot in the Cannes YouTube Ads Leaderboard list which ranks the most popular global video ads released between June 2020 and May 2021, according to a press release (pdf). The advertisement (watch, runtime: 02:26) was released in the midst of the\u2026","rel":"","context":"In "Kudos"","block_context":{"text":"Kudos","link":"https:\/\/enterpriseam.com\/egypt\/category\/newsmakers\/kudos\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":644875,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/07\/05\/a-mosalsal-we-can-actually-see-ourselves-watching-courtesy-of-peace-cake-productions\/","url_meta":{"origin":550678,"position":3},"title":"A mosalsal we can actually see ourselves watching, courtesy of Peace Cake Productions","author":"enterpriseam admin","date":"5 July 2017","format":false,"excerpt":"Ramadan satire at its finest: Throughout Ramadan, comedy troupe Peace Cake Productions released a series of videos satirizing the (undisputed) worst parts of entertainment in the Holy Month. First on their hitlist: Ramez Galal\u2019s annual prank show. Set in Mecca during the early Islamic period, the comedy troupe\u2019s sketch Ramez\u2026","rel":"","context":"In "Worth watching"","block_context":{"text":"Worth watching","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/worth-watching\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2017\/7\/872.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":584462,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/03\/30\/here-are-some-of-ramadans-most-viewed-ads\/","url_meta":{"origin":550678,"position":4},"title":"Here are some of Ramadan\u2019s most viewed ads","author":"enterpriseam admin","date":"30 March 2023","format":false,"excerpt":"This season\u2019s ads are keeping up the Ramadan spirit","rel":"","context":"In "TELEVISION"","block_context":{"text":"TELEVISION","link":"https:\/\/enterpriseam.com\/egypt\/category\/television\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/3\/692.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":661912,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/03\/06\/the-best-ramadan-ads-of-2025\/","url_meta":{"origin":550678,"position":5},"title":"The best Ramadan ads of 2025","author":"enterpriseam admin","date":"6 March 2025","format":false,"excerpt":"Commercials that capture the spirit of Ramadan, blending emotion, nostalgia, humor, and social impact","rel":"","context":"In "LIFESTYLE"","block_context":{"text":"LIFESTYLE","link":"https:\/\/enterpriseam.com\/egypt\/category\/lifestyle\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/3\/513.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/550678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=550678"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/550678\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/550669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/550679"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=550678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=550678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=550678"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=550678"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=550678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}