{"id":549697,"date":"2022-09-27T04:00:01","date_gmt":"2022-09-27T04:00:01","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/27\/b2b-e-commerce-marketplace-mazaya-to-launch-in-nigeria-following-usd-5-mn-pre-seed-round\/"},"modified":"2022-09-27T04:00:01","modified_gmt":"2022-09-27T04:00:01","slug":"b2b-e-commerce-marketplace-mazaya-to-launch-in-nigeria-following-usd-5-mn-pre-seed-round","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/27\/b2b-e-commerce-marketplace-mazaya-to-launch-in-nigeria-following-usd-5-mn-pre-seed-round\/","title":{"rendered":"B2B e-commerce marketplace Mazaya to launch in Nigeria following USD 5 mn pre-seed round"},"content":{"rendered":"

<\/a> B2B e-commerce marketplace <\/strong>Mazaya <\/strong>(not to be confused with the perfume and <\/strong>makeup store) closed a USD 5 mn pre-seed round<\/strong> led by Raya Trade and Distribution, it said in a statement (pdf)<\/a> yesterday.<\/p>\n

About Mazaya:<\/strong> Founded in December 2021 by Amir Aboul Fotouh (LinkedIn<\/a>), who was previously commercial planning senior manager at Raya, Mazaya\u2019s app allows merchants and retailers of electronic goods and home appliances to purchase stock, and offers e-payment, POS and BNPL financing facilities. Since launching, more than 6k retailers have used the company\u2019s platform to make some 30k orders.<\/p>\n

Where the money\u2019s going:<\/strong> The funding will be used to finance the company\u2019s planned expansion to Nigeria by the end of the year and to expand its operations in Egypt, according to the statement.<\/p>\n

Adjusting to the current climate:<\/strong> \u201cThe company began selling small electronic goods and then we expanded to consumer electronics and small domestic appliances. The reason we expanded our product range past phones and tablets is because several consumer electronics, like TVs are manufactured here in Egypt, so they are easier to supply than products that are strictly imported,\u201d Aboul Fotouh told Enterprise. Egypt has been working on localizing the electronics manufacturing industry through its Egypt Makes Electronics Initiative, which we looked at in this week\u2019s edition of Inside Industry<\/a>.<\/p>\n

ALSO FROM PLANET STARTUP-<\/strong><\/p>\n

Paymob merchants will be able to access UAE fintech Tabby\u2019s buy-now pay-later (BNPL<\/strong>) <\/strong>financing services<\/strong> under a new partnership between the two companies announced in a joint statement (pdf)<\/a>. The agreement will give Tabby access to more than 120k merchants, according to the statement. This comes less than a month after the Emirati company officially launched<\/a> in Egypt following a USD 275 mn funding round.<\/p>\n","protected":false},"excerpt":{"rendered":"

B2B e-commerce marketplace Mazaya (not to be confused with the perfume and makeup store) closed a USD 5 mn pre-seed round led by Raya Trade and Distribution, it said in a statement (pdf) yesterday. About Mazaya: Founded in December 2021 by Amir Aboul Fotouh (LinkedIn), who was previously commercial planning senior manager at Raya, Mazaya\u2019s […]<\/p>\n","protected":false},"author":1,"featured_media":549698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7258],"tags":[199,72,2474,95,123],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-549697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-watch","tag-e-commerce","tag-enterpriseam","tag-mazaya","tag-startup-watch","tag-startups","wpautop","entry"],"acf":{"mongo_id":"20fbcb85-3894-4b5d-9909-3a0bad8db391","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/9\/393.jpg","photo_position":"above","related_issue":[549687],"teaser":"","voice_url":""},"yoast_head":"\nB2B e-commerce marketplace Mazaya to launch in Nigeria following USD 5 mn pre-seed round - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/09\/27\/b2b-e-commerce-marketplace-mazaya-to-launch-in-nigeria-following-usd-5-mn-pre-seed-round\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B e-commerce marketplace Mazaya to launch in Nigeria following USD 5 mn pre-seed round\" \/>\n<meta property=\"og:description\" content=\"B2B e-commerce marketplace Mazaya (not to be confused with the perfume and makeup store) closed a USD 5 mn pre-seed round led by Raya Trade and Distribution, it said in a statement (pdf) yesterday. 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Egypt Ventures, EFG-EV, Cairo Angels, and Khwarizmi Ventures also participated in the round. The company will use the funds to extend its\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/6\/183.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":564341,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/08\/25\/maxab-acquires-moroccan-startup-waystocap\/","url_meta":{"origin":549697,"position":3},"title":"MaxAB acquires Moroccan startup WaystoCap","author":"enterpriseam admin","date":"25 August 2021","format":false,"excerpt":"Cairo-based B2B food and grocery startup MaxAB has acquired Moroccan ecommerce and logistics platform WaystoCap for an undisclosed amount, following a fresh USD 15 mn capital injection from its investors, TechCrunch reports. 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Though the company did not specify how the funds would be deployed, co-founder Ali Nasser told the tech outlet that he wants ShipBlu\u2019s network and infrastructure to span\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/11\/288.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":612496,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/12\/24\/maxab-to-merge-with-kenyan-b2b-e-commerce-player-wasoko\/","url_meta":{"origin":549697,"position":5},"title":"MaxAB to merge with Kenyan B2B e-commerce player Wasoko","author":"enterpriseam admin","date":"24 December 2023","format":false,"excerpt":"The merged entity will sell to more than 450k merchants in eight African countries","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/12\/1517.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/549697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=549697"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/549697\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/549687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/549698"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=549697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=549697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=549697"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=549697"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=549697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}