{"id":549693,"date":"2022-09-27T04:00:01","date_gmt":"2022-09-27T04:00:01","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/27\/efg-hermes-gb-capital-rebrand-tokio-marine-egypt-family-takaful-as-kaf\/"},"modified":"2022-09-27T04:00:01","modified_gmt":"2022-09-27T04:00:01","slug":"efg-hermes-gb-capital-rebrand-tokio-marine-egypt-family-takaful-as-kaf","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/27\/efg-hermes-gb-capital-rebrand-tokio-marine-egypt-family-takaful-as-kaf\/","title":{"rendered":"EFG Hermes + GB Capital rebrand Tokio Marine Egypt Family Takaful as Kaf"},"content":{"rendered":"<p><a id=\"tldr-story-03\" class=\"content-anchor\"><\/a> <strong>Tokio Marine Egypt Family Takaful becomes Kaf: <\/strong>EFG Hermes and GB Capital have rebranded life ins. company Tokio Marine Egypt Family Takaful as <a href=\"https:\/\/www.kaf.com.eg\/\">Kaf<\/a> following their acquisition of a majority stake in 2020, according to a <a href=\"https:\/\/ent.news\/2022\/9\/Kaf-Brand-Launch-and-2-Million-Customers-English-26-September-2022.pdf\">statement (pdf)<\/a>.<\/p>\n<p><strong>Refresher: <\/strong>EFG Hermes\u2019 NBFS arm, EFG Finance, and GB Capital <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/60d58859-f1ab-4cfa-bea2-4fc22f930f28\">acquired a 75% stake<\/a> in the Japanese company\u2019s Egyptian subsidiary in August 2020 for EGP 84.75 mn. They each hold 37.5% of the company while Tokio Marine Egypt\u2019s Japanese parent owns the remaining 25%. The acquisition brought new management, with Sohail Ali being appointed CEO.<\/p>\n<p><strong>About Kaf: <\/strong>Kaf offers life, savings and health ins. services. The company says it differentiates itself from its competitors by \u201cemphasizing ins. as a social good and providing clients with transparent, easy-to-understand, tech-enabled ins. solutions.\u201d The company has seen its customer base jump from 100k at acquisition to c. 2 mn today.<\/p>\n<p><strong>What they said: <\/strong>\u201cIns. is an important tool for economic development, and we are currently reaping the fruits of reforms in Egypt that foster financial inclusion \u2026 Plugging the ins. gap will provide protection for the low-income segment from falling into poverty in the event of misfortune,\u201d Ali said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tokio Marine Egypt Family Takaful becomes Kaf: EFG Hermes and GB Capital have rebranded life ins. company Tokio Marine Egypt Family Takaful as Kaf following their acquisition of a majority stake in 2020, according to a statement (pdf). Refresher: EFG Hermes\u2019 NBFS arm, EFG Finance, and GB Capital acquired a 75% stake in the Japanese [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":549694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8313],"tags":[84,72,503,2471,181,9238,2472],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-549693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-services","tag-efg-hermes","tag-enterpriseam","tag-financial-services","tag-gb-capital","tag-insurance","tag-kaf","tag-tokio-marine","wpautop","entry"],"acf":{"mongo_id":"8039b092-6400-4061-91b6-d540cd3f2868","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/9\/392.jpg","photo_position":"above","related_issue":[549687],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EFG Hermes + GB Capital rebrand Tokio Marine Egypt Family Takaful as Kaf - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/09\/27\/efg-hermes-gb-capital-rebrand-tokio-marine-egypt-family-takaful-as-kaf\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EFG Hermes + GB Capital rebrand Tokio Marine Egypt Family Takaful as Kaf\" \/>\n<meta property=\"og:description\" content=\"Tokio Marine Egypt Family Takaful becomes Kaf: EFG Hermes and GB Capital have rebranded life ins. company Tokio Marine Egypt Family Takaful as Kaf following their acquisition of a majority stake in 2020, according to a statement (pdf). Refresher: EFG Hermes\u2019 NBFS arm, EFG Finance, and GB Capital acquired a 75% stake in the Japanese [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2022\/09\/27\/efg-hermes-gb-capital-rebrand-tokio-marine-egypt-family-takaful-as-kaf\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-27T04:00:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2022\/9\/392.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/09\/27\/efg-hermes-gb-capital-rebrand-tokio-marine-egypt-family-takaful-as-kaf\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/09\/27\/efg-hermes-gb-capital-rebrand-tokio-marine-egypt-family-takaful-as-kaf\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"EFG Hermes + GB Capital rebrand Tokio Marine Egypt Family Takaful as Kaf\",\"datePublished\":\"2022-09-27T04:00:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/09\/27\/efg-hermes-gb-capital-rebrand-tokio-marine-egypt-family-takaful-as-kaf\/\"},\"wordCount\":200,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/09\/27\/efg-hermes-gb-capital-rebrand-tokio-marine-egypt-family-takaful-as-kaf\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2022\/9\/392.jpg?fit=%2C&ssl=1\",\"keywords\":[\"EFG Hermes\",\"EnterpriseAM\",\"financial services\",\"GB Capital\",\"insurance\",\"Kaf\",\"Tokio Marine\"],\"articleSection\":[\"FINANCIAL SERVICES\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/09\/27\/efg-hermes-gb-capital-rebrand-tokio-marine-egypt-family-takaful-as-kaf\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2022\/09\/27\/efg-hermes-gb-capital-rebrand-tokio-marine-egypt-family-takaful-as-kaf\/\",\"name\":\"EFG Hermes + GB Capital rebrand Tokio Marine Egypt Family Takaful as Kaf - 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&quot;FINANCIAL SERVICES&quot;","block_context":{"text":"FINANCIAL SERVICES","link":"https:\/\/enterpriseam.com\/egypt\/category\/financial-services\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/3\/Umbrellas-1600.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":591971,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/12\/23\/efg-gb-nbfs-arms-team-up-to-acquire-majority-stake-in-tokio-marine-egypt-family-takaful\/","url_meta":{"origin":549693,"position":1},"title":"EFG, GB NBFS arms team up to acquire majority stake in Tokio Marine Egypt Family Takaful","author":"enterpriseam admin","date":"23 December 2019","format":false,"excerpt":"M&A WATCH- EFG Hermes, GB Auto jointly acquire majority stake in Tokio Marine Egypt: A consortium of EFG Hermes and GB Auto\u2019s non-banking financial services arms has acquired 75% of Japan\u2019s Tokio Marine Holdings life insurance subsidiary Tokio Marine Egypt Family Takaful in an EGP 84.75 mn transaction, according to\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/7\/efg-hermes-1600px.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":572230,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/06\/16\/efg-and-gb-auto-to-complete-purchase-of-75-tokio-marine-egypt-in-2q2020\/","url_meta":{"origin":549693,"position":2},"title":"EFG and GB Auto to complete purchase of 75% Tokio Marine Egypt in 2Q2020","author":"enterpriseam admin","date":"16 June 2020","format":false,"excerpt":"M&A WATCH- EFG Hermes, GB Capital to close Tokio Marine majority stake acquisition before the month is out: A consortium of EFG Hermes and GB Auto\u2019s non-banking financial services arms will complete the purchase of 75% Tokio Marine Egypt Family Takaful in 2Q2020, which ends on 30 June, EFG 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The EGP 84.75 mn transaction gives each of EFG Finance and GB Capital a 37.5% stake in the life insurance company. Tokio\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2020\/8\/234.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":671196,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/09\/02\/govt-to-carry-out-egp-5-bn-emergency-rail-maintenance\/","url_meta":{"origin":549693,"position":4},"title":"Gov\u2019t to carry out EGP 5 bn emergency rail maintenance","author":"enterpriseam admin","date":"2 September 2025","format":false,"excerpt":"PLUS- Five NBFS players secure licenses from the FRA","rel":"","context":"In &quot;Also on our Radar&quot;","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/9\/95.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":552751,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/09\/27\/this-evening-sovereign-fund-of-egypt-wants-to-take-nspo-companies-public-by-year-end-three-gas-leaks-in-russias-nord-stream-pipelines\/","url_meta":{"origin":549693,"position":5},"title":"THIS EVENING: Sovereign Fund of Egypt wants to take NSPO companies public by year-end + Three gas leaks in Russia\u2019s Nord Stream pipelines","author":"enterpriseam admin","date":"27 September 2022","format":false,"excerpt":"Happy hump day, friends. It\u2019s by no means a slow news day here in Omm El Donia, with a handful of interesting stories happening on the home front.THE BIG STORIES TODAY The government wants to remove barriers to industrial development within a month or two, President Abdel Fattah El Sisi\u2026","rel":"","context":"In &quot;WHAT WE\u2019RE TRACKING TONIGHT&quot;","block_context":{"text":"WHAT WE\u2019RE TRACKING TONIGHT","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-tonight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/549693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=549693"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/549693\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/549687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/549694"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=549693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=549693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=549693"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=549693"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=549693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}