{"id":548901,"date":"2022-08-25T04:00:15","date_gmt":"2022-08-25T04:00:15","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/08\/25\/my-morning-routine-carlos-gonzalez-ceo-of-cemex-egypt-and-uae\/"},"modified":"2022-08-25T04:00:15","modified_gmt":"2022-08-25T04:00:15","slug":"my-morning-routine-carlos-gonzalez-ceo-of-cemex-egypt-and-uae","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/08\/25\/my-morning-routine-carlos-gonzalez-ceo-of-cemex-egypt-and-uae\/","title":{"rendered":"My Morning Routine: Carlos Gonzalez, CEO of CEMEX Egypt and UAE"},"content":{"rendered":"

<\/a> Carlos Gonzalez, CEO of CEMEX Egypt and UAE: <\/strong>Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Carlos Gonzalez (LinkedIn<\/a>), CEO of CEMEX Egypt and UAE. Edited excerpts from our conversation:<\/p>\n

My name is Carlos Gonzalez and I'm currently the CEO of <\/strong>CEMEX<\/a><\/strong>in Egypt and the United Arab Emirates. <\/strong>I\u2019m from Mexico so I was born and raised in a third world country. As a young kid, I dreamed of exploring the world and I\u2019ve been lucky enough to work in seven different countries in different roles ranging from consultant to engineer to managerial positions.<\/p>\n

I\u2019m in charge of the company\u2019s business in the UAE and in Egypt.<\/strong> CEMEX is a construction materials company, so we have around eight or nine different businesses, between ready mix aggregates, all aspects of construction, materials and services. Our revenue between the two countries is around EGP 400 mn a year and we employ around 5k people.<\/p>\n

I\u2019ve been living in Egypt for the past five years.<\/strong> There are many things that I find beautiful about the country. Believe it or not, I really appreciate the weather here and how we get to experience all four seasons. Egyptian culture and family values are very similar to Mexican culture, which makes me feel at home. Egypt and Mexico are also the only two countries in the world that have pyramids, so that\u2019s something else they have in common.<\/p>\n

In my opinion, a CEO has three main roles.<\/strong> They set the strategic intent, monitor performance and allocate resources necessary to reach optimal performance. Continuing to innovate is imperative. We\u2019re doing that by finding new ways of decarbonizing our operations and becoming more profitable in the process. I\u2019m also focused on becoming a better manager and making sure that our teams are growing along with the company.<\/p>\n

I usually wake up at 7am and I try to exercise first thing in the morning around three to four times a week.<\/strong> I usually run and do a little bit of cardio and some strength training here and there. I then have a cup of tea and read the news which helps me prepare for my day. I read Enterprise, the Financial Times, the Guardian and a Mexican newspaper called El Norte to keep up with the news back home.<\/p>\n

Twitter is the only social media platform I use.<\/strong> I don't think it's as distracting as other platforms that can be too time consuming and addictive. I find it to be informative and I enjoy reading different points of view. I usually head to the office at 9am and begin answering emails and phone calls on my way.<\/p>\n

I try to keep the amount of time I spend in meetings in a day to a minimum.<\/strong> I find communicating through WhatsApps and walk-ins more efficient than scheduling formal meetings for everything. I try to look at things from the top and just dive into things that require my attention rather than scheduling meetings for every single topic.<\/p>\n

There are two main challenges that the cement industry is facing in Egypt today.<\/strong> The most pressing issue was the oversupply issue<\/a>. It was really killing the industry and the only way we could\u2019ve gotten through that was through government intervention. I\u2019m very thankful that the government stepped in to make sure that the industry is generating a certain level of profitability and hopefully the industry can get back on its feet.<\/p>\n

But on a much bigger scale, decarbonization is the major issue we should be tackling \u2014 and not just in the cement industry.<\/strong> As recently as a few years ago, climate change seemed like it was a far-off problem, especially to the western world and we\u2019re all now beginning to face the consequences of putting off addressing the issue.<\/p>\n

CEMEX reduced 30% of its emissions in a matter of three years by decreasing its use of fossil fuels and by using a combination of different technologies.<\/strong> The technology was there, we just had to utilize it and invest in it. We have plans to further reduce our emissions in the years ahead.<\/p>\n

People constantly ask why a cement company has a football team. <\/strong>CEMEX\u2019s football team has been around since the company was government-owned. There were a couple of years when we didn't have a team but we kept our football academy going. We ended up with really good players, but no team. Some players went on to play for other teams but four years ago we joined the fourth division. We then started to put some money into the team as a marketing investment because it would get the company\u2019s name out there and the team eventually made it to the second division, where we are now. The football story shows the youth that if you work hard you can really succeed, which is consistent with how we operate as a company.<\/p>\n

The best piece of advice I received was from my mother. <\/strong>As a kid when things weren\u2019t going my way I\u2019d look for excuses to justify it, but my mom would tell me that I know better and shouldn\u2019t fool myself \u2014 that\u2019s always resonated with me. Early on in my career, I was experiencing a lot of setbacks and one of my managers told me when the going gets tough the tough get going and that\u2019s also something that I keep in mind. Good times will come and tough times will come. You just have to be consistent and keep doing it.<\/p>\n

A colleague of mine recommended that I watch the movie <\/strong>The Message<\/a><\/strong>, which gave me more very interesting background on the beginnings of Islam. It\u2019s also nice that a Mexican actor (Anthony Quinn) stars in the movie. I also recently watched Top Gun: Maverick<\/a> and really enjoyed that \u2014 it\u2019s impressive what Tom Cruise can pull off at 60.<\/p>\n","protected":false},"excerpt":{"rendered":"

Carlos Gonzalez, CEO of CEMEX Egypt and UAE: Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Carlos Gonzalez (LinkedIn), CEO of CEMEX Egypt and UAE. Edited […]<\/p>\n","protected":false},"author":1,"featured_media":548902,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[2310,1555,72,387],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-548901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-carlos-gonzalez","tag-cemex","tag-enterpriseam","tag-my-morning-routine","wpautop","entry"],"acf":{"mongo_id":"e54a5b10-8e00-4fd5-9ebd-5618dd26b887","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/8\/398.jpg","photo_position":"above","related_issue":[548874],"teaser":"","voice_url":""},"yoast_head":"\nMy Morning Routine: Carlos Gonzalez, CEO of CEMEX Egypt and UAE - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/08\/25\/my-morning-routine-carlos-gonzalez-ceo-of-cemex-egypt-and-uae\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Morning Routine: Carlos Gonzalez, CEO of CEMEX Egypt and UAE\" \/>\n<meta property=\"og:description\" content=\"Carlos Gonzalez, CEO of CEMEX Egypt and UAE: Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. 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2022","format":false,"excerpt":"Cement production quotas are sticking around for another year: The Egyptian Competition Authority (ECA) has heeded cement companies\u2019 calls to leave cement production curbs in place for another year \u2014 but will allow output to rise as demand picks up, Ahmed Shireen Korayem, head of the cement division at the\u2026","rel":"","context":"In "Industry"","block_context":{"text":"Industry","link":"https:\/\/enterpriseam.com\/egypt\/category\/industry\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/124.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":646158,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/06\/07\/mexicos-cemex-to-invest-usd-20-mn-in-egypt-in-2017\/","url_meta":{"origin":548901,"position":3},"title":"Mexico\u2019s CEMEX to invest USD 20 mn in Egypt in 2017","author":"enterpriseam admin","date":"7 June 2017","format":false,"excerpt":"INVESTMENT WATCH- Mexico\u2019s CEMEX is planning to invest USD 20 mn in Egypt this year on top of the USD 1.2 bn it has already invested, CEMEX Egypt chief Ramon Rodrigo Piza told Investment Minister Sahar Nasr. Mexico wants to invest more in Egypt, especially in cement, contracting, and technology,\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":629432,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/05\/30\/mexicos-cemex-to-supply-cement-concrete-for-suez-canal-construction-work\/","url_meta":{"origin":548901,"position":4},"title":"Mexico\u2019s CEMEX to supply cement, concrete for Suez Canal construction work","author":"enterpriseam admin","date":"30 May 2018","format":false,"excerpt":"Mexican building materials company CEMEX has been tapped to provide 0.76 mn tonnes of cement, as well as 0.5 mn cbm of concrete, to the tunnels currently being developed under the Suez Canal, World Cement reports, with no reference to costs.","rel":"","context":"In "Infrastructure"","block_context":{"text":"Infrastructure","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/infrastructure\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":644481,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/09\/26\/cemex-inks-agreement-to-take-on-its-second-waste-to-energy-project-plus-ezdehar-neopay-cairo-metro\/","url_meta":{"origin":548901,"position":5},"title":"Cemex inks agreement to take on its second waste-to-energy project. PLUS: Ezdehar, NeoPay, Cairo Metro","author":"enterpriseam admin","date":"26 September 2024","format":false,"excerpt":"Cemex took steps to establish its first waste conversion facility in Gharbia Governorate back in May","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/9\/2048.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/548901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=548901"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/548901\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/548874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/548902"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=548901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=548901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=548901"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=548901"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=548901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}