{"id":548105,"date":"2022-07-26T04:00:47","date_gmt":"2022-07-26T04:00:47","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/07\/26\/valu-gets-walid-hassounas-full-attention\/"},"modified":"2022-07-26T04:00:47","modified_gmt":"2022-07-26T04:00:47","slug":"valu-gets-walid-hassounas-full-attention","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/07\/26\/valu-gets-walid-hassounas-full-attention\/","title":{"rendered":"valU gets Walid Hassouna\u2019s full attention"},"content":{"rendered":"<p><strong>valU has Walid Hassouna\u2019s full attention:<\/strong> Walid Hassouna is leaving his position as CEO of EFG Hermes\u2019 Non-Bank Financial Institutions (NBFI) platform to dedicate himself full-time to his role as CEO of its buy-now-pay-later (BNPL) platform valU, according to a <a href=\"https:\/\/ent.news\/2022\/7\/valU-and-NBFI-Management-Announcement_Eng-Press-Release.pdf\">press release (pdf)<\/a>. \u201cThe decision to appoint Hassouna as CEO of valU follows the remarkable success the brand has achieved in a short span of five years, becoming one of the fastest growing BNPL players in MENA,\u201d our friends at EFG Hermes said. The move \u201ccomes at a vital stage in the growth life cycle of valU where it will certainly benefit from increased independence in its pursuit of growing its footprint and capitalizing on the numerous opportunities in Egypt and beyond,\u201d Group CEO Karim Awad said.<\/p>\n<p><strong>Hassouna\u2019s shift to focus entirely on valU comes amid rising investor interest:<\/strong> Amazon <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/95cb94ce-5410-4e9f-b0de-59582a769e3f\">purchased in May<\/a> USD 10 mn worth of EFG Hermes\u2019 London-listed global depositary receipts (GDRs) with an option to convert the investment into an equity stake in valU <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/9ed383d9-b853-4734-ad26-7529ac1d187e\">within five years<\/a>. The Amazon transaction was followed <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/1c1b2e26-b114-4d61-b81d-cb0d118bfffd\">in June<\/a> by Saudi Arabia\u2019s Alhokair family acquiring a 4.99% stake in the company through a USD 12.4 mn capital increase, valuing the company at USD 247.4 mn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>valU has Walid Hassouna\u2019s full attention: Walid Hassouna is leaving his position as CEO of EFG Hermes\u2019 Non-Bank Financial Institutions (NBFI) platform to dedicate himself full-time to his role as CEO of its buy-now-pay-later (BNPL) platform valU, according to a press release (pdf). \u201cThe decision to appoint Hassouna as CEO of valU follows the remarkable [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7231],"tags":[84,72,206,595,515,1437],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-548105","post","type-post","status-publish","format-standard","hentry","category-moves","tag-efg-hermes","tag-enterpriseam","tag-moves","tag-non-banking-financial-services","tag-valu","tag-walid-hassouna","wpautop","entry"],"acf":{"mongo_id":"6591df65-a815-40d1-9e03-06cacbd34245","is_powered_by":true,"story_type":"1","photo_url":"","photo_position":"above","related_issue":[548092],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - 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ElAfifi will assume responsibility\u2026","rel":"","context":"In &quot;Moves&quot;","block_context":{"text":"Moves","link":"https:\/\/enterpriseam.com\/egypt\/category\/newsmakers\/moves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":578146,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/12\/18\/efg-hermes-valu-sets-aside-usd-25-mn-to-expand-through-ma-new-products\/","url_meta":{"origin":548105,"position":1},"title":"EFG Hermes\u2019 valU sets aside USD 25 mn to expand through M&#038;A + new products","author":"enterpriseam admin","date":"18 December 2022","format":false,"excerpt":"valU to spend USD 25 mn on regional + product expansion: EFG Hermes\u2019 buy-now-pay-later platform valU expects to invest some USD 25 mn to complete its expansion to Saudi Arabia and roll out new products in early 2023, valU CEO Walid Hassouna told Zawya.REFRESHER- valU signed a sale and purchase\u2026","rel":"","context":"In &quot;NON-BANKING FINANCIAL SERVICES&quot;","block_context":{"text":"NON-BANKING FINANCIAL SERVICES","link":"https:\/\/enterpriseam.com\/egypt\/category\/non-banking-financial-services\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/12\/355.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":544872,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/24\/valu-to-enter-saudi-arabia-in-1h2022\/","url_meta":{"origin":548105,"position":2},"title":"valU to enter Saudi Arabia in 1H2022","author":"enterpriseam admin","date":"24 March 2022","format":false,"excerpt":"EFG Hermes\u2019 consumer finance platform valU will set foot in Saudi Arabia before the end of 1H2022, marking its first cross-border expansion, EFG Hermes Finance CEO Walid Hassouna told Bloomberg Asharq. 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