{"id":547851,"date":"2022-07-17T03:57:23","date_gmt":"2022-07-17T03:57:23","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/07\/17\/adqs-agthia-to-buy-majority-stake-in-auf-group\/"},"modified":"2022-07-17T03:57:23","modified_gmt":"2022-07-17T03:57:23","slug":"adqs-agthia-to-buy-majority-stake-in-auf-group","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/07\/17\/adqs-agthia-to-buy-majority-stake-in-auf-group\/","title":{"rendered":"ADQ\u2019s Agthia to buy majority stake in Auf Group"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-04\"><\/a> <strong>Abu Auf parent company is selling a majority stake to Agthia:<\/strong> Emirati food and beverage major Agthia will acquire 60% of Egyptian healthy food company Auf Group for EGP 2.9 bn, the company said in <a href=\"https:\/\/ent.news\/2022\/7\/Agthia-acquires-60-of-Abu-Auf.pdf\">a disclosure (pdf)<\/a> to the Abu Dhabi stock exchange on Thursday. Agthia, which is majority-owned by Abu Dhabi sovereign fund ADQ, said its board had approved the transaction, which values Auf at around EGP 4.9 bn. Among the Auf Groups\u2019 assets is the popular food brand Abu Auf.<\/p>\n<p><strong>Who\u2019s selling?<\/strong> Agthia is buying the stake from shareholders Ahmed Auf, Mohamed Auf, Ayman Auf, and Tanmiya Capital Ventures (TCV), according to the filing. Following the transaction \u2014 which remains subject to regulatory approvals \u2014 the three founders will retain a combined 30%, while TCV will hold a 10% stake, according to a <a href=\"https:\/\/ent.news\/2022\/7\/EFG-Hermes-x-Auf-Group-Agthia-English-14-July-2022.docx.pdf\">statement (pdf)<\/a> from our friends at sell-side advisor EFG Hermes. The transaction will take place through Agthia subsidiary AG Synergy Holdings.<\/p>\n<p><strong>What\u2019s the appeal for Auf? Agthia will help take the company regional. <\/strong>\u201cWe believe that this [transaction] will bring synergies regionally and benefit us in our growth objectives,\u201d the company\u2019s Chief Marketing Officer Rasha Ghaly told Enterprise.<\/p>\n<p><strong>Why go this route instead of an IPO?<\/strong> Auf had as <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/f120b609-aad0-4057-a516-16bdeae16ef2\">recently as April<\/a> been eyeing an IPO on the EGX this year but Agthia\u2019s F&B experience in the region made the acquisition route the more attractive choice, Ghaly said. The company had planned to offer up to 49% of its shares on the EGX, expecting to raise some EGP 2.5 bn in the sale.<\/p>\n<p><strong>Post-acquisition investment plans: <\/strong>The company plans to invest EGP 60 mn in 2022 to boost its manufacturing capacity as it eyes regional exports and will follow that up with USD 5-7 mn of investment in 2023 as it expands in the Gulf, Ghaly said. Abu Auf already operates three flagship stores in the UAE and plans to open another two stores by the end of 3Q. The company is also looking to expand into Saudi Arabia on the back of the acquisition, she added.<\/p>\n<p><strong>Abu Auf is sticking to its Egyptian roots \u2014 and team: <\/strong>The company will also keep its existing executive management team including the three founders and will not be moving its HQ abroad for at least the next three years, Ghaly told us.<\/p>\n<p><strong>Agthia likes our food sector: <\/strong>The Emirati food conglomerate <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/248e5d41-7c58-42ed-abe9-f67d9ac74995\">last year acquired<\/a> 75% of Atyab brand owner Ismailia Agricultural and Industrial Investments. The company in March said it had around AED 1.5 bn (USD 408 mn, or EGP 7.7 bn) to spend on potential acquisitions in Egypt, Saudi Arabia, Pakistan and Turkey, after reporting more than sixfold growth in its net income in 2021.<\/p>\n<p><strong>And ADQ is investing heavily here: <\/strong>The Abu Dhabi wealth fund recently <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/b4a11664-2159-45ba-ba2f-bf0d3dfd3978\">invested USD 1.8 bn<\/a> in state-held stakes in five EGX-listed companies (among them EGX bellwether CIB), adding to an existing portfolio of local investments that includes real estate developer SODIC, which ADQ co-owns with Aldar Properties, and Bausch Health\u2019s local pharma outfit Amoun Pharma.<\/p>\n<p><strong>Advisors:<\/strong> Our friends at EFG Hermes advised Auf and TCV, while Al Tamimi & Co was Auf\u2019s legal advisor. Freshfields Bruckhaus Deringer LLP and Matouk Bassiouny & Hennawy are acting as Agthia's legal counsel. CI Capital was financial adviser to Agthia.<\/p>\n<p><strong>The story got traction in the foreign press:<\/strong> <a href=\"https:\/\/www.reuters.com\/markets\/deals\/uaes-agthia-seeks-buy-60-stake-egypt-snacks-firm-abu-auf-2022-07-14\/\">Reuters<\/a> | <a href=\"https:\/\/www.thenationalnews.com\/business\/2022\/07\/14\/abu-dhabis-agthia-acquires-60-stake-in-egyptian-snacks-maker-auf-group\/\">The National<\/a> | <a href=\"https:\/\/www.arabianbusiness.com\/industries\/retail\/abu-dhabis-agthia-acquires-60-percent-stake-in-egypt-based-snack-firm-auf\">Arabian Business<\/a>.<\/p>\n<p><strong>MEANWHILE, IS PACHIN IN PLAY?<\/strong><\/p>\n<p><strong>Saybad Industrial Investment has offered to buy 100% of EGX-listed Paint and Chemical <\/strong><strong>Industries (Pachin)<\/strong>, according to <a href=\"https:\/\/ent.news\/2022\/7\/Pachin-MTO-7-7-22.pdf\">a regulatory filing (pdf)<\/a>. Saybad\u2019s offer prices Pachin\u2019s shares at between EGP 16.00 and EGP 16.50 apiece, valuing the company at EGP 384-396 mn. Pachin shares rose 3.53% at the end of trading to close at EGP 15.56 on Thursday, 7 July, when the transaction was announced.<\/p>\n<p><strong>Who is Saybad Industrial Investment? <\/strong>The Egyptian outfit comprises a group of local investors who are active in the paint industry here and across Asia, according to the disclosure.<\/p>\n<p><strong>Part of the state\u2019s privatization plans:<\/strong> \u201cThis offer comes as the first actual application of the state's mandate to exit economic sectors for the benefit of the local private sector,\u201d a source with first-hand knowledge of the transaction told Enterprise on condition they not be named. Pachin is currently approximately 54% owned by state-owned companies and banks, the source added.<\/p>\n<p><strong>ADVISORS- <\/strong>Catalyst Partners is acting as Pachin's financial advisor. Adsero\u2013Raji Soliman & Associates is the firm\u2019s legal advisor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abu Auf parent company is selling a majority stake to Agthia: Emirati food and beverage major Agthia will acquire 60% of Egyptian healthy food company Auf Group for EGP 2.9 bn, the company said in a disclosure (pdf) to the Abu Dhabi stock exchange on Thursday. Agthia, which is majority-owned by Abu Dhabi sovereign fund [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":547852,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7363],"tags":[1709,299,1326,84,72,900,7128,90],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-547851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ma-watch","tag-abu-auf","tag-adq","tag-agthia","tag-efg-hermes","tag-enterpriseam","tag-food-and-beverage","tag-ma-watch","tag-uae","wpautop","entry"],"acf":{"mongo_id":"be49d19c-306f-4ee9-b6ee-b0dba42a18be","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/7\/167.jpg","photo_position":"above","related_issue":[547838],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ADQ\u2019s Agthia to buy majority stake in Auf Group - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/07\/17\/adqs-agthia-to-buy-majority-stake-in-auf-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADQ\u2019s Agthia to buy majority stake in Auf Group\" \/>\n<meta property=\"og:description\" content=\"Abu Auf parent company is selling a majority stake to Agthia: Emirati food and beverage major Agthia will acquire 60% of Egyptian healthy food company Auf Group for EGP 2.9 bn, the company said in a disclosure (pdf) to the Abu Dhabi stock exchange on Thursday. 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The stake was sold by three members of the Auf family as well as Tanmiya\u2026","rel":"","context":"In &quot;M&amp;A WATCH&quot;","block_context":{"text":"M&amp;A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/12\/7.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":616241,"url":"https:\/\/enterpriseam.com\/egypt\/2024\/03\/03\/b-investments-granted-more-time-to-submit-mto-for-ofh-plus-agthia-ups-stake-in-abu-auf-basata-acquires-jordanian-fintech-stake\/","url_meta":{"origin":547851,"position":1},"title":"B Investments granted more time to submit MTO for OFH. PLUS: Agthia ups stake in Abu Auf, Basata acquires Jordanian fintech stake","author":"enterpriseam admin","date":"3 March 2024","format":false,"excerpt":"B Investments wants to submit an MTO for up to 90% of Orascom Financial Holding","rel":"","context":"In &quot;M&amp;A WATCH&quot;","block_context":{"text":"M&amp;A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2024\/3\/11.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":548667,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/08\/17\/auf-group-acquires-majority-stake-in-local-snacks-player\/","url_meta":{"origin":547851,"position":2},"title":"Auf Group acquires majority stake in local snacks player","author":"enterpriseam admin","date":"17 August 2022","format":false,"excerpt":"Auf Group makes its first acquisition of the ADQ era: Egyptian food outfit Auf Group has acquired a 75.5% stake in Modern International Confectionery Co (MICC), Chief Marketing Officer Rasha Ghaly confirmed to Enterprise. Auf Group declined to make public the value of the transaction. The acquisition comes less than\u2026","rel":"","context":"In &quot;M&amp;A WATCH&quot;","block_context":{"text":"M&amp;A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/8\/290.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":661094,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/02\/23\/abu-dhabis-aghthia-group-now-owns-80-of-abu-auf\/","url_meta":{"origin":547851,"position":3},"title":"Abu Dhabi\u2019s Aghthia Group now owns 80% of Abu Auf","author":"enterpriseam admin","date":"23 February 2025","format":false,"excerpt":"The financial terms of the transaction were not disclosed","rel":"","context":"In &quot;M&amp;A WATCH&quot;","block_context":{"text":"M&amp;A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/2\/2093.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":545860,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/14\/abu-dhabi-sovereign-fund-confirms-blockbuster-egx-stake-buys-could-abu-auf-be-next-in-line-for-adx-investment\/","url_meta":{"origin":547851,"position":4},"title":"Abu Dhabi sovereign fund confirms blockbuster EGX stake buys + Could Abu Auf be next in line for ADX investment?","author":"enterpriseam admin","date":"14 April 2022","format":false,"excerpt":"ADQ speaks on EGX acquisitions: Abu Dhabi wealth fund ADQ has confirmed its acquisition of stakes in five EGX-listed companies this week, saying in a statement yesterday that the move reflects its \u201ccontinued confidence in Egypt\u2019s strong economic potential.\u201d The fund acquired shares in CIB, Fawry, Abu Qir Fertilizers, Mopco,\u2026","rel":"","context":"In &quot;M&amp;A WATCH&quot;","block_context":{"text":"M&amp;A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":548239,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/08\/01\/delta-sugar-denies-its-the-subject-of-an-adq-takeover-bid\/","url_meta":{"origin":547851,"position":5},"title":"Delta Sugar denies it\u2019s the subject of an ADQ takeover bid","author":"enterpriseam admin","date":"1 August 2022","format":false,"excerpt":"ADQ is being linked to everyone right now: Delta Sugar has denied knowledge of a rumored acquisition bid by Abu Dhabi wealth fund ADQ, saying in a disclosure (pdf) to the EGX yesterday that it has not received any offers. A report in the domestic press last week that ADQ\u2026","rel":"","context":"In &quot;M&amp;A WATCH&quot;","block_context":{"text":"M&amp;A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/547851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=547851"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/547851\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/547838"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/547852"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=547851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=547851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=547851"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=547851"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=547851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}