{"id":547560,"date":"2022-06-27T03:28:24","date_gmt":"2022-06-27T03:28:24","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/06\/27\/say-goodbye-to-the-etisalat-green\/"},"modified":"2022-06-27T03:28:24","modified_gmt":"2022-06-27T03:28:24","slug":"say-goodbye-to-the-etisalat-green","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/06\/27\/say-goodbye-to-the-etisalat-green\/","title":{"rendered":"Say goodbye to the Etisalat green"},"content":{"rendered":"

<\/a> Etisalat <\/strong>Egypt becomes etisalat by e&:<\/strong> UAE-based telecom giant e&<\/a> (formerly known as Etisalat Group) has extended its corporate brand makeover to its Egyptian telecom operations, which will now be known as etisalat by e&. The rebrand was announced at an event attended by some of us here at Enterprise yesterday.<\/p>\n

Goodbye, green: <\/strong>As part of the rebrand, Etisalat is leaving behind its bright green logo. \u201cThe green color will disappear,\u201d Chief Consumer Officer Ahmed Yahia said at yesterday\u2019s event.<\/p>\n

The local rebrand comes as e& moves beyond telecom services <\/strong>to position itself as a \u201ca global technology and investment conglomerate that accelerates digital transformation while empowering societies,\u201d it said in a statement (pdf).<\/a> The UAE firm rebranded itself as e&<\/a> back in February, when it also said it would stage a push into Egypt\u2019s fintech sector. The company\u2019s entertainment arm E-Vision<\/a> and Abu Dhabi sovereign wealth fund ADQ in March acquired<\/a> a controlling stake in streaming platform Starzplay Arabia. Meanwhile, e& last month bought a 9.8% stake<\/a> in UK\u2019s Vodafone Global.<\/p>\n

More to come for etisalat by e&:<\/strong> The Egypt arm is focusing on expanding its entertainment and technology services, Yahia said, and is still eyeing our fintech sector, with an emphasis on mobile wallets and financial inclusion tools. It will soon make announcements on new investments, he added, without disclosing more details.<\/p>\n

The telecom giant\u2019s Egypt operations<\/strong> saw a 15% y-o-y increase in revenues to hit AED 1.3 bn (c. EGP 6.55 bn) in 1Q2022, <\/strong>according to the parent company\u2019s latest earnings release<\/a>. Top line growth was mainly driven by an increase in subscribers (up 6% y-o-y to reach 28.1 mn users) and mobile data and voice revenues. Egyptian users accounted for almost 20% of the group\u2019s total subscribers at the end of the quarter.<\/p>\n","protected":false},"excerpt":{"rendered":"

Etisalat Egypt becomes etisalat by e&: UAE-based telecom giant e& (formerly known as Etisalat Group) has extended its corporate brand makeover to its Egyptian telecom operations, which will now be known as etisalat by e&. The rebrand was announced at an event attended by some of us here at Enterprise yesterday. Goodbye, green: As part […]<\/p>\n","protected":false},"author":1,"featured_media":547561,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[8825],"tags":[214,1086,72,710,183,639,9715],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-547560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecom","tag-cit","tag-e","tag-enterpriseam","tag-etisalat","tag-fintech","tag-technology","tag-telecom","wpautop","entry"],"acf":{"mongo_id":"8c037fc9-3eb0-4aeb-b573-0fae9665a900","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/6\/312.jpg","photo_position":"above","related_issue":[547550],"teaser":"","voice_url":""},"yoast_head":"\nSay goodbye to the Etisalat green - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/06\/27\/say-goodbye-to-the-etisalat-green\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Say goodbye to the Etisalat green\" \/>\n<meta property=\"og:description\" content=\"Etisalat Egypt becomes etisalat by e&: UAE-based telecom giant e& (formerly known as Etisalat Group) has extended its corporate brand makeover to its Egyptian telecom operations, which will now be known as etisalat by e&. The rebrand was announced at an event attended by some of us here at Enterprise yesterday. 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The company\u2019s board had recommended purchasing some around 5% of its paid-up capital. \u201cThe buyback is intended for canceling or reselling the shares, it said, without\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":622079,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/11\/26\/etisalat-misr-to-launch-commercial-fixed-landline-service-this-week\/","url_meta":{"origin":547560,"position":2},"title":"Etisalat Misr to launch commercial fixed landline service this week","author":"enterpriseam admin","date":"26 November 2018","format":false,"excerpt":"Etisalat Misr will begin selling fixed landline services this week, CEO Hazem Metwally said. 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Commercial operations for the service will launch \u201csoon\u201d under an agreement that will allow it to use infrastructure owned by fixed-line monopoly Telecom Egypt.","rel":"","context":"In "Telecoms + ICT"","block_context":{"text":"Telecoms + ICT","link":"https:\/\/enterpriseam.com\/egypt\/category\/telecoms-ict\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":642149,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/08\/07\/etisalat-misr-ready-to-let-te-offer-local-roaming-using-its-infrastructure\/","url_meta":{"origin":547560,"position":4},"title":"Etisalat Misr ready to let TE offer local roaming using its infrastructure","author":"enterpriseam admin","date":"7 August 2017","format":false,"excerpt":"Etisalat Misr is ready to begin allowing Telecom Egypt (TE) to piggyback off its infrastructure to offer local roaming services, Etisalat\u2019s Chief Corporate Affairs Officer Khaled Hegazy said, according to Al Shorouk. TE had signed an agreement with Etisalat in June to use the latter\u2019s infrastructure to offer 2G, 3G,\u2026","rel":"","context":"In "Telecoms + ICT"","block_context":{"text":"Telecoms + ICT","link":"https:\/\/enterpriseam.com\/egypt\/category\/telecoms-ict\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":629223,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/05\/24\/te-to-settle-with-etisalat-orange-for-egp-1-2-bn\/","url_meta":{"origin":547560,"position":5},"title":"TE to settle with Etisalat, Orange for EGP 1.2 bn","author":"enterpriseam admin","date":"24 May 2018","format":false,"excerpt":"Telecom Egypt (TE) will pay EGP 1.2 bn to Etisalat Misr and Orange Egypt to settle past and long-standing disputes which had gone through arbitration proceedings, the company said in its general assembly minutes (pdf). 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