{"id":546747,"date":"2022-05-26T04:00:08","date_gmt":"2022-05-26T04:00:08","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/05\/26\/my-morning-routine-hakan-emsgard-swedish-ambassador-to-egypt\/"},"modified":"2022-05-26T04:00:08","modified_gmt":"2022-05-26T04:00:08","slug":"my-morning-routine-hakan-emsgard-swedish-ambassador-to-egypt","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/05\/26\/my-morning-routine-hakan-emsgard-swedish-ambassador-to-egypt\/","title":{"rendered":"My Morning Routine: H\u00e5kan Emsg\u00e5rd, Swedish ambassador to Egypt"},"content":{"rendered":"

<\/a> H\u00e5kan Emsg\u00e5rd, Swedish ambassador to Egypt: <\/strong>Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is H\u00e5kan Emsg\u00e5rd, the Kingdom of Sweden\u2019s ambassador to Egypt.<\/p>\n

My name is H\u00e5kan Emsg\u00e5rd, I\u2019m 61 years old, and I\u2019m the Swedish ambassador to Egypt<\/strong> \u2014 a post I\u2019ve held for a little less than a year. Prior to coming to Cairo, I was the head of the Foreign Ministry\u2019s European department back in Stockholm, I served as Sweden\u2019s ambassador to the Netherlands, and I\u2019ve worked at the Finance Ministry and at an international financial institution. Altogether, that\u2019s my professional background.<\/p>\n

The basis of my job as the ambassador is to promote relations between Sweden and Egypt across all fields.<\/strong> Our relations are very good as it already stands: We work together on political, economic, and cultural issues. If you look back in history, there have been a lot of links between the two countries. Our royal family has been very engaged over the years in archaeological research \u2014 we have a Swedish-Egyptian archaeological mission that visited Egypt last autumn, and this is something we\u2019ve been doing for many years but it deserves more attention than it has received.<\/p>\n

Perhaps the focus at the moment is to boost our economic relations<\/strong>; there\u2019s a strong interest now among Swedish companies in coming to invest in Egypt, particularly in sectors like energy, where Egypt has the ambition of becoming a regional hub. For example, a Swedish company is involved in the Egypt-Saudi electricity interconnection project, and there are plans to set up similar links with Greece and Cyprus so it\u2019s very interesting for us to be partnering on that.<\/p>\n

Where I really see a bright future for our relations is the health sector.<\/strong> Egypt\u2019s introduction of its universal healthcare scheme creates lots of windows in the whole health sector. On the pharma side of things, AstraZeneca is already a very active partner to the Egyptian government, but we also have another company called Elekta<\/a> that produces radiotherapy equipment. They\u2019re now opening a regional office in Cairo to serve the region with this high-tech equipment. So I think this is an exciting way of bringing new, modern technology to Egypt \u2014 and it means that there won\u2019t just be an investment but also the transfer and knowhow and technology from the company to Egyptian workers and the local market.<\/p>\n

I\u2019m lucky in the sense that I live very close to my office \u2014 about 100 meters [laughs] \u2014 so I can wake up relatively late.<\/strong> We usually start our day at the office at 9am, starting with a small internal meeting to go through our calendars and see what events are on the agenda. I also follow the news both in Egypt and in Sweden to make sure I\u2019m updated on current events, so I read the Financial Times, New York Times, and the Economist. It\u2019s important to know what\u2019s going on in the region too with the political and economic situation. I often have lots of contact throughout my days \u2014 whether at lunches or other meetings \u2014 with Swedish companies and Egyptian authorities to sort out cooperation and troubleshoot issues.<\/p>\n

We\u2019re also working on becoming more active in the cultural world, so sometimes we have small events<\/strong> to promote Swedish films, writers, and the sort, which I think is important. My wife has been visiting, so we make it a point to have lunch together everyday here at the residence to spend time together, and then sometimes she is able to join me in my evening obligations.<\/p>\n

I just experienced my first Ramadan and I realized that it\u2019s a month during which you gain weight, rather than lose it [laughs].<\/strong> But I really enjoyed the experience and the atmosphere, particularly the iftar gatherings with lots of food.<\/p>\n

My days are often pretty long, because there are typically functions in the evening<\/strong> and often I have more than one invitation on the same day. I try to make a judgment call on where I can give and benefit the most to prioritize that invitation.<\/p>\n

I like to wind down by reading. I read a lot about Egypt and particularly its historical developments.<\/strong> That includes ancient history but also modern history; fiction is also an important tool to help understand the culture. People\u2019s mentality and how they think is often best portrayed in fictional works.<\/p>\n

I\u2019ve really enjoyed traveling around Egypt. My wife and I recently traveled to Aswan<\/strong>; we did the traditional Nile cruise and spent time at the famous Old Cataract Hotel. It was a wonderful experience and I hope I\u2019m able to take more of these types of trips.<\/p>\n

The biggest piece of advice I would give to somebody entering the diplomatic corps would be to have a little bit of patience with each new post.<\/strong> Take the time to formulate your own understanding and feelings for the job to figure out what\u2019s going to work and what you can do. You have to reach your own conclusions about a lot of things, and once you do, trust your own judgment.<\/p>\n","protected":false},"excerpt":{"rendered":"

H\u00e5kan Emsg\u00e5rd, Swedish ambassador to Egypt: Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is H\u00e5kan Emsg\u00e5rd, the Kingdom of Sweden\u2019s ambassador to Egypt. My name is […]<\/p>\n","protected":false},"author":1,"featured_media":546748,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[72,387,1137],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-546747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-enterpriseam","tag-my-morning-routine","tag-sweden","wpautop","entry"],"acf":{"mongo_id":"6a84d9c7-af17-4d43-99c9-d9185cd4e62b","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/5\/357.jpg","photo_position":"above","related_issue":[546722],"teaser":"","voice_url":""},"yoast_head":"\nMy Morning Routine: H\u00e5kan Emsg\u00e5rd, Swedish ambassador to Egypt - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/05\/26\/my-morning-routine-hakan-emsgard-swedish-ambassador-to-egypt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Morning Routine: H\u00e5kan Emsg\u00e5rd, Swedish ambassador to Egypt\" \/>\n<meta property=\"og:description\" content=\"H\u00e5kan Emsg\u00e5rd, Swedish ambassador to Egypt: Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. 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One company specializes in online retail and another in video games.","rel":"","context":"In "ON YOUR WAY OUT"","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":556533,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/10\/28\/my-morning-routine-sean-o-regan-irish-ambassador-in-cairo\/","url_meta":{"origin":546747,"position":3},"title":"My Morning Routine: Se\u00e1n O Regan, Irish Ambassador in Cairo","author":"enterpriseam admin","date":"28 October 2021","format":false,"excerpt":"Se\u00e1n O Regan, Irish Ambassador in Cairo. Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Se\u00e1n O Regan (LinkedIn), the Irish\u2026","rel":"","context":"In "My Morning Routine"","block_context":{"text":"My Morning Routine","link":"https:\/\/enterpriseam.com\/egypt\/my-morning-routine\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/10\/312.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":603337,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/04\/18\/my-morning-routine-glenn-miles\/","url_meta":{"origin":546747,"position":4},"title":"My Morning Routine: Glenn Miles","author":"enterpriseam admin","date":"18 April 2019","format":false,"excerpt":"My Morning Routine looks each week at how a successful member of the community starts their day. Extracts from our conversation this week with Glenn Miles, Australian Ambassador in Cairo. This is his second tour in our fair city. My name is Glenn Miles and I\u2019m the newly-appointed Australian ambassador\u2026","rel":"","context":"In "My Morning Routine"","block_context":{"text":"My Morning Routine","link":"https:\/\/enterpriseam.com\/egypt\/my-morning-routine\/\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2019\/4\/2902.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":605823,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/09\/06\/hassan-allam-agility-score-egp-1-5-bn-cib-loan-for-yanmu-logistics-park-plus-news-from-volvo-mcv-beltone-and-nuca\/","url_meta":{"origin":546747,"position":5},"title":"Hassan Allam + Agility score EGP 1.5 bn CIB loan for Yanmu logistics park. PLUS: News from Volvo, MCV, Beltone, and NUCA","author":"enterpriseam admin","date":"6 September 2023","format":false,"excerpt":"The 10-year loan from CIB will help fund the construction of a USD 100 mn logistics park east of Cairo","rel":"","context":"In "Also on our Radar"","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/9\/531.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/546747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=546747"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/546747\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/546722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/546748"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=546747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=546747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=546747"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=546747"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=546747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}