{"id":545940,"date":"2022-04-18T03:17:08","date_gmt":"2022-04-18T03:17:08","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/18\/brmajas-egyptian-arm-makes-a-play-for-saudi-subsidiary-of-brmaja-group\/"},"modified":"2022-04-18T03:17:08","modified_gmt":"2022-04-18T03:17:08","slug":"brmajas-egyptian-arm-makes-a-play-for-saudi-subsidiary-of-brmaja-group","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/18\/brmajas-egyptian-arm-makes-a-play-for-saudi-subsidiary-of-brmaja-group\/","title":{"rendered":"Brmaja\u2019s Egyptian arm makes a play for Saudi subsidiary of Brmaja Group"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-04\"><\/a> <strong>Saudi tech firm Brmaja moves to consolidate its presence here:<\/strong> Brmaja IT, an Egyptian subsidiary of Saudi Arabian tech firm <a href=\"https:\/\/brmaja.com\/page?id=2\">Brmaja Group<\/a>, has signed an MoU to acquire one of the group\u2019s KSA subsidiaries, the company told us in <a href=\"https:\/\/ent.news\/2022\/4\/Brmaja.pdf\">a statement (pdf)<\/a> yesterday. The targeted firm, Brmaja Commercial, has an estimated market value of USD 20 mn.<\/p>\n<p><strong>What they said: <\/strong>The acquisition is part of Brmaja\u2019s plan to <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/3c176819-97a1-4a3c-ad42-2e6e7a640d28\">increase its investments here by 20%<\/a> this year \u201cto accommodate the significant growth in the company\u2019s business in the Egyptian market, where it has contracted with many private sector and state-owned firms in various fields,\u201d Brmaja Group CEO Hatem Bakheet said in the statement.<\/p>\n<p><strong>One step closer to bringing Brmaja HQ to Egypt? <\/strong>The company\u2019s Egyptian arm in November <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/d163b874-cd24-4fb6-9f0a-76d666e84ecc\">announced plans<\/a> to acquire its Saudi parent company in a reverse merger, paving the way for the tech firm to move its headquarters to Cairo and potentially make its debut on the Egyptian Exchange.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saudi tech firm Brmaja moves to consolidate its presence here: Brmaja IT, an Egyptian subsidiary of Saudi Arabian tech firm Brmaja Group, has signed an MoU to acquire one of the group\u2019s KSA subsidiaries, the company told us in a statement (pdf) yesterday. The targeted firm, Brmaja Commercial, has an estimated market value of USD [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":545941,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7363],"tags":[1739,1738,72,7128],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-545940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ma-watch","tag-brmaja-group","tag-brmaja-it","tag-enterpriseam","tag-ma-watch","wpautop","entry"],"acf":{"mongo_id":"26773ae4-5db1-4d6c-b67b-3e15f7487b19","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/4\/310.jpg","photo_position":"above","related_issue":[545932],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brmaja\u2019s Egyptian arm makes a play for Saudi subsidiary of Brmaja Group - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/04\/18\/brmajas-egyptian-arm-makes-a-play-for-saudi-subsidiary-of-brmaja-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brmaja\u2019s Egyptian arm makes a play for Saudi subsidiary of Brmaja Group\" \/>\n<meta property=\"og:description\" content=\"Saudi tech firm Brmaja moves to consolidate its presence here: Brmaja IT, an Egyptian subsidiary of Saudi Arabian tech firm Brmaja Group, has signed an MoU to acquire one of the group\u2019s KSA subsidiaries, the company told us in a statement (pdf) yesterday. The targeted firm, Brmaja Commercial, has an estimated market value of USD [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2022\/04\/18\/brmajas-egyptian-arm-makes-a-play-for-saudi-subsidiary-of-brmaja-group\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-18T03:17:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2022\/4\/310.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/04\/18\/brmajas-egyptian-arm-makes-a-play-for-saudi-subsidiary-of-brmaja-group\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/04\/18\/brmajas-egyptian-arm-makes-a-play-for-saudi-subsidiary-of-brmaja-group\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Brmaja\u2019s Egyptian arm makes a play for Saudi subsidiary of Brmaja Group\",\"datePublished\":\"2022-04-18T03:17:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/04\/18\/brmajas-egyptian-arm-makes-a-play-for-saudi-subsidiary-of-brmaja-group\/\"},\"wordCount\":176,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/04\/18\/brmajas-egyptian-arm-makes-a-play-for-saudi-subsidiary-of-brmaja-group\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2022\/4\/310.jpg?fit=%2C&ssl=1\",\"keywords\":[\"Brmaja Group\",\"Brmaja IT\",\"EnterpriseAM\",\"M&amp;A Watch\"],\"articleSection\":[\"M&amp;A WATCH\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/04\/18\/brmajas-egyptian-arm-makes-a-play-for-saudi-subsidiary-of-brmaja-group\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2022\/04\/18\/brmajas-egyptian-arm-makes-a-play-for-saudi-subsidiary-of-brmaja-group\/\",\"name\":\"Brmaja\u2019s Egyptian arm makes a play for Saudi subsidiary of Brmaja Group - 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The digital marketing and tech firm has submitted a listing request to the Financial Regulatory Authority and has been in\u2026","rel":"","context":"In &quot;IPO&quot;","block_context":{"text":"IPO","link":"https:\/\/enterpriseam.com\/egypt\/category\/business\/ipo-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/11\/412.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":543717,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/15\/brmajas-ipo-moves-forward\/","url_meta":{"origin":545940,"position":1},"title":"Brmaja\u2019s IPO moves forward","author":"enterpriseam admin","date":"15 February 2022","format":false,"excerpt":"Brmaja inches closer to planned IPO: Brmaja Innovation for IT, the Egypt subsidiary of Saudi tech firm Brmaja, has registered its shares with Misr for Central Clearing, Depository and Registry (MCDR) ahead of its planned IPO, investment director Ahmed Said confirmed to Enterprise. The tech company is looking to list\u2026","rel":"","context":"In &quot;IPO&quot;","block_context":{"text":"IPO","link":"https:\/\/enterpriseam.com\/egypt\/category\/business\/ipo-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/2\/200.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":544576,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/10\/carrefour-egypt-to-spend-egp-250-mn-on-egypt-expansion\/","url_meta":{"origin":545940,"position":2},"title":"Carrefour Egypt to spend EGP 250 mn on Egypt expansion","author":"enterpriseam admin","date":"10 March 2022","format":false,"excerpt":"Carrefour Egypt plans to invest EGP 250 mn and build 10 new stores in Egypt this year, Masrawy quotes Carrefour Egypt head Philippe Peguilhan as saying. The Majid Al Futtaim-owned retailer is eyeing new locations in Cairo, Alexandria, the North Coast, the Red Sea, the Delta, and New El Alamein.\u2026","rel":"","context":"In &quot;Investment Watch&quot;","block_context":{"text":"Investment Watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/3\/127.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":546547,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/05\/19\/valu-majid-al-futtaim-launch-consumer-finance-product\/","url_meta":{"origin":545940,"position":3},"title":"valU, Majid Al Futtaim launch consumer finance product","author":"enterpriseam admin","date":"19 May 2022","format":false,"excerpt":"valU, MAF partner on consumer finance: EFG Hermes\u2019 buy-now-pay-later platform valU is partnering with Majid Al Futtaim (MAF) to introduce its \u2018Sha2labaz\u2019 consumer finance product at MAF\u2019s flagship Mall of Egypt and City Centre Almaza malls, according to a statement (pdf). Through Sha2labaz, shoppers can redeem the value of their\u2026","rel":"","context":"In &quot;Also on our Radar&quot;","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":550952,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/05\/16\/this-evening-brmaja-innovation-raises-planned-ipo-stake-plus-mcdonalds-is-officially-leaving-russia\/","url_meta":{"origin":545940,"position":4},"title":"THIS EVENING: Brmaja Innovation raises planned IPO stake. Plus: McDonald\u2019s is officially leaving Russia.","author":"enterpriseam admin","date":"16 May 2022","format":false,"excerpt":"Happy Monday, friends. It\u2019s hard to believe it\u2019s only Monday, but here we are \u2014 and it\u2019s still a relatively busy news week.THE BIG STORY TODAY Brmaja Innovation raises planned IPO stake: Saudi tech firm Brmaja\u2019s Egypt-based subsidiary Brmaja Innovation is now looking to list 35% of its shares on\u2026","rel":"","context":"In &quot;WHAT WE\u2019RE TRACKING TONIGHT&quot;","block_context":{"text":"WHAT WE\u2019RE TRACKING TONIGHT","link":"https:\/\/enterpriseam.com\/egypt\/category\/what-were-tracking-tonight\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":557280,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/13\/egypt-is-now-the-biggest-exporter-of-oranges-to-the-eu\/","url_meta":{"origin":545940,"position":5},"title":"Egypt is now the biggest exporter of oranges to the EU","author":"enterpriseam admin","date":"13 September 2021","format":false,"excerpt":"Egypt has edged out South Africa to become the biggest exporter of oranges to the EU, according to a report (pdf) from the Spanish agriculture ministry. Egypt exported almost 310k tonnes of oranges to the EU between September 2020 and July of this year, up 22% from the previous year,\u2026","rel":"","context":"In &quot;Also on our Radar&quot;","block_context":{"text":"Also on our Radar","link":"https:\/\/enterpriseam.com\/egypt\/category\/also-on-our-radar\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/545940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=545940"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/545940\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/545932"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/545941"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=545940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=545940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=545940"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=545940"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=545940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}