{"id":545564,"date":"2022-04-04T04:02:22","date_gmt":"2022-04-04T04:02:22","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/04\/edita-inaugurates-its-moroccan-production-facility\/"},"modified":"2022-04-04T04:02:22","modified_gmt":"2022-04-04T04:02:22","slug":"edita-inaugurates-its-moroccan-production-facility","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/04\/04\/edita-inaugurates-its-moroccan-production-facility\/","title":{"rendered":"Edita inaugurates its Moroccan production facility"},"content":{"rendered":"

<\/a> Edita Food Industries has officially inaugurated its Moroccan plant<\/strong>, according to a company statement<\/a>(pdf)<\/a>. The snackfoods giant started operations<\/a> in December at the facility, which is the company\u2019s first greenfield investment outside of Egypt and marks its transformation from manufacturer that exports to a host of regional markets into a true multinational with offshore operations. Catch a recording of the livestreamed inauguration ceremony here (watch, runtime: 7:30<\/a>) and lots of additional highlights here<\/a>, here<\/a> and here.<\/p>\n

About the facility: <\/strong>The company has so far invested MAD 203 mn (some EGP 382.5 mn) in the plant outside Casablanca, according to the statement, including initial investments of EGP 200 mn up to December. The factory employs 300 Moroccan citizens and produces three variations of Edita\u2019s HOHOs cakes. The facility is operated by Edita Food Industries Morocco, a joint venture set up between Edita and Moroccan FMCG distributor Dislog Group. Edita holds a 77% stake in the company and Dislog holds 20%.<\/p>\n

It\u2019s wonderful to see a regional country rolling out the red carpet for an Egyptian company as the \u201cArab foreign investor.\u201d <\/strong>Edita chief Hani Berzi and Dislog\u2019s Moncef Belkhayat were joined by Moroccan Industry Minister Ryad Mezzour, who positioned the Edita investment as being a play on \u201cthe strengths of the Moroccan agri-food sector and \u2026 in line with its future priorities to meet global consumer demand.\u201d<\/p>\n

More expansion to come abroad\u2026<\/strong> Edita is set to pour an additional MAD 170 mn (EGP 320.3 mn) into a second phase of expansions at the factory, with plans to employ another 400 people, add production lines, and introduce more products to the Moroccan market, the statement read. Edita is \u201cpivoting from a focus on recovery and resilience to expansion mode,\u201d the company said<\/p>\n

\u2026and at home: <\/strong>in its most recent earnings release<\/a>, Edita said it plans to invest<\/a> around EGP 400 mn to add new production lines for its baked goods and wafers segments in Egypt this year, as well as to expand to at least one new market in 2022 and another in the next five years.<\/p>\n","protected":false},"excerpt":{"rendered":"

Edita Food Industries has officially inaugurated its Moroccan plant, according to a company statement(pdf). The snackfoods giant started operations in December at the facility, which is the company\u2019s first greenfield investment outside of Egypt and marks its transformation from manufacturer that exports to a host of regional markets into a true multinational with offshore operations. […]<\/p>\n","protected":false},"author":1,"featured_media":545565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7255],"tags":[191,72,900,131],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-545564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manufacturing","tag-edita","tag-enterpriseam","tag-food-and-beverage","tag-manufacturing","wpautop","entry"],"acf":{"mongo_id":"f5021b9f-77d7-4bec-b370-92a0cd7e0f83","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/4\/112.jpg","photo_position":"above","related_issue":[545554],"teaser":"","voice_url":""},"yoast_head":"\nEdita inaugurates its Moroccan production facility - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/04\/04\/edita-inaugurates-its-moroccan-production-facility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edita inaugurates its Moroccan production facility\" \/>\n<meta property=\"og:description\" content=\"Edita Food Industries has officially inaugurated its Moroccan plant, according to a company statement(pdf). 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The plant is the company\u2019s first greenfield investment outside of Egypt and makes the company\u2019s transformation into a manufacturer that exports to a host of regional markets into\u2026","rel":"","context":"In "Investment Watch"","block_context":{"text":"Investment Watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/12\/244.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":594145,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/10\/21\/egyptian-snackfoods-giant-edita-receives-mad-15-mn-grant-from-morocco\/","url_meta":{"origin":545564,"position":1},"title":"Egyptian snackfoods giant Edita receives MAD 15 mn grant from Morocco","author":"enterpriseam admin","date":"21 October 2019","format":false,"excerpt":"Edita receives EGP 25.4 mn grant from Morocco\u2019s gov\u2019t under manufacturing incentive program for foreign investors: Edita\u2019s Moroccan subsidiary, Edita Food Industries Morocco, has landed an MAD 15 mn (c. 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The grant is part of a Moroccan program to attract foreign direct\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":635675,"url":"https:\/\/enterpriseam.com\/egypt\/2017\/12\/11\/edita-enters-morocco-in-jv-with-leading-moroccan-distributor\/","url_meta":{"origin":545564,"position":2},"title":"Edita enters Morocco in JV with leading Moroccan distributor","author":"enterpriseam admin","date":"11 December 2017","format":false,"excerpt":"INVESTMENT WATCH- Todo and the gang are going to Morocco: Edita, the nation\u2019s largest producer of packaged snack food, announced (pdf) it will directly enter the Moroccan snack food market through a greenfield investment with Morocco\u2019s Dislog Group, a leading Moroccan distributor for top multinational brands. Edita signed an MoU\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":587706,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/05\/31\/editas-net-income-more-than-doubles-in-1q-2023\/","url_meta":{"origin":545564,"position":3},"title":"Edita\u2019s net income more than doubles in 1Q 2023","author":"enterpriseam admin","date":"31 May 2023","format":false,"excerpt":"Demand continued to grow even as Edita ramped up prices","rel":"","context":"In "EARNINGS WATCH"","block_context":{"text":"EARNINGS WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/earnings-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/5\/1639.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":598746,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/06\/03\/edita-signs-usd-30-mn-loan-facility-agreement-with-the-ifc\/","url_meta":{"origin":545564,"position":4},"title":"Edita signs USD 30 mn loan facility agreement with the IFC","author":"enterpriseam admin","date":"3 June 2019","format":false,"excerpt":"INVESTMENT WATCH- Edita lands loan worth up to USD 30 mn from IFC: Edita has signed an agreement with the International Finance Corporation (IFC) for a seven-year facility that could be worth up to USD 30 mn, according to a statement (pdf). The company will initially receive USD 20 mn\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":596752,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/07\/07\/edita-to-break-ground-on-usd-20-mn-morocco-production-facility-this-month\/","url_meta":{"origin":545564,"position":5},"title":"Edita to break ground on USD 20 mn Morocco production facility this month","author":"enterpriseam admin","date":"7 July 2019","format":false,"excerpt":"Edita Food Industries will begin constructing its USD 20 mn snack food production facility in Morocco before the beginning of August, Al Mal reports. The plant will be built in collaboration with Morocco\u2019s Dislog Group, and is expected to begin production in 1Q2020. 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