{"id":544746,"date":"2022-03-20T04:00:27","date_gmt":"2022-03-20T04:00:27","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/20\/faced-with-loss-of-ukrainian-russian-tourists-tourism-ministry-launches-marketing-campaign-to-lure-new-visitors\/"},"modified":"2022-03-20T04:00:27","modified_gmt":"2022-03-20T04:00:27","slug":"faced-with-loss-of-ukrainian-russian-tourists-tourism-ministry-launches-marketing-campaign-to-lure-new-visitors","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/20\/faced-with-loss-of-ukrainian-russian-tourists-tourism-ministry-launches-marketing-campaign-to-lure-new-visitors\/","title":{"rendered":"Faced with loss of Ukrainian, Russian tourists, Tourism Ministry launches marketing campaign to lure new visitors"},"content":{"rendered":"

<\/a> Egypt is hoping to lure tourists from several European countries and the<\/strong> United States to our beach resorts<\/strong> with a new promotional campaign that\u2019s hoped to help fill the gap left by the loss of Russian and Ukrainian tourists, two of the country\u2019s most important tourism markets.<\/p>\n

The eight-week \u201cFollow the Sun\u201d campaign launched on social media platforms<\/strong>, including Facebook, TikTok and Instagram, to lure tourists from the UK, Germany, Italy, France and the US, promoting tourist hotspots in Cairo, Giza, Luxor, Aswan, the Red Sea and Sinai, the Tourism Ministry said in a statement<\/a> on Wednesday. Deputy Tourism Minister Ghada Shalaby told Reuters<\/a> earlier this month that we will look to attract more tourists from the UK, Germany, Spain, France, Italy, Hungary, and the GCC ahead of Ramadan and Easter next month.<\/p>\n

Egypt\u2019s Red Sea resorts are being hit hard by the conflict in Ukraine:<\/strong> Visitor numbers in Sharm El Sheikh fallen sharply with the suspension of flights from Russia, Ukraine and Belarus, with sources telling Al Borsa<\/a> that occupancy rates in the resort town are now less than 35%, down from more than 60% in January. Even before war broke out, visitors from the region were down about 20-25%<\/a> since the start of the year.<\/p>\n

On the other hand, Luxor and Aswan occupancy rates have risen to 60-70% this winter season<\/strong>, Al Borsa quoted government sources as saying. Around 80 hotels are operating right now, compared to less than 45 hotels last year, sources told the news outlet.<\/p>\n

Uncertainty for tourism receipts:<\/strong> Tourism revenues are a crucial source of hard currency for Egypt, and the sector accounted for almost 9% of GDP prior to the pandemic. After being hit hard by covid, the industry saw revenues return to pre-pandemic levels<\/a> in 2021, surpassing USD 13 bn.<\/p>\n","protected":false},"excerpt":{"rendered":"

Egypt is hoping to lure tourists from several European countries and the United States to our beach resorts with a new promotional campaign that\u2019s hoped to help fill the gap left by the loss of Russian and Ukrainian tourists, two of the country\u2019s most important tourism markets. The eight-week \u201cFollow the Sun\u201d campaign launched on […]<\/p>\n","protected":false},"author":1,"featured_media":544747,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7377],"tags":[72,505,270,1341,954,238,234,304],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-544746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-enterpriseam","tag-hurghada","tag-russia","tag-russia-ukraine-conflict","tag-sharm-el-sheikh","tag-tourism","tag-travel","tag-ukraine","wpautop","entry"],"acf":{"mongo_id":"4326ba97-66fb-46dd-ae77-fd44a77faff7","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/3\/245.jpg","photo_position":"above","related_issue":[544738],"teaser":"","voice_url":""},"yoast_head":"\nFaced with loss of Ukrainian, Russian tourists, Tourism Ministry launches marketing campaign to lure new visitors - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/20\/faced-with-loss-of-ukrainian-russian-tourists-tourism-ministry-launches-marketing-campaign-to-lure-new-visitors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faced with loss of Ukrainian, Russian tourists, Tourism Ministry launches marketing campaign to lure new visitors\" \/>\n<meta property=\"og:description\" content=\"Egypt is hoping to lure tourists from several European countries and the United States to our beach resorts with a new promotional campaign that\u2019s hoped to help fill the gap left by the loss of Russian and Ukrainian tourists, two of the country\u2019s most important tourism markets. 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Russian and Ukrainian arrivals made up some 30-40%\u2026","rel":"","context":"In "Tourism"","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/4\/317.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":634245,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/01\/10\/tourism-ministry-expecting-2-mn-russian-tourists-this-year\/","url_meta":{"origin":544746,"position":1},"title":"Tourism Ministry expecting 2 mn Russian tourists this year","author":"enterpriseam admin","date":"10 January 2018","format":false,"excerpt":"The Tourism Ministry is expecting 2 mn Russian tourists to visit the country this year, an source in the ministry told Reuters on Tuesday. He added that expectations are for more than 150k Russians to visit in the first quarter of the year before the resumption of flights to coastal\u2026","rel":"","context":"In "Speed Round"","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":546492,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/05\/18\/an-influx-of-german-tourists-could-boost-egypts-tourist-arrival-numbers\/","url_meta":{"origin":544746,"position":2},"title":"An influx of German tourists could boost Egypt\u2019s tourist arrival numbers","author":"enterpriseam admin","date":"18 May 2022","format":false,"excerpt":"Egypt could receive around 7.5 mn tourists this year, an official at the UN World Tourism Organization (UNWTO) told Enterprise yesterday. The number of German tourists visiting the country is likely to rise this year, helping offset the loss of Russian visitors, said Said El Batouty, who is also a\u2026","rel":"","context":"In "Tourism"","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/5\/232.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":562948,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/06\/13\/the-tourism-recovery-continues\/","url_meta":{"origin":544746,"position":3},"title":"The tourism recovery continues","author":"enterpriseam admin","date":"13 June 2021","format":false,"excerpt":"Two mn tourists visited Egypt during the first five months of this year, averaging 400k people per month, Tourism Minister Khaled El Enany said during a seminar last week, according to the local press.This is almost 40% of the monthly figures we were getting before the pandemic: Egypt received just\u2026","rel":"","context":"In "Tourism"","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/6\/168.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":547244,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/06\/14\/good-news-everybody\/","url_meta":{"origin":544746,"position":4},"title":"Good news, everybody","author":"enterpriseam admin","date":"14 June 2022","format":false,"excerpt":"We could see an influx of Russian tourists this summer as Western sanctions imposed on Moscow prevent Russians from traveling to Europe, according to a report picked up by Zawya. The number of Russians arriving in Egypt between 1 June and 31 August will rise 30% from the same period\u2026","rel":"","context":"In "Tourism"","block_context":{"text":"Tourism","link":"https:\/\/enterpriseam.com\/egypt\/category\/data\/tourism\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/5\/1600-sharm-el-sheikh-tourism.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":546569,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/05\/22\/tourism-revenues-to-more-than-double-in-2021-2022-maait\/","url_meta":{"origin":544746,"position":5},"title":"Tourism revenues to more than double in 2021-2022 -Maait","author":"enterpriseam admin","date":"22 May 2022","format":false,"excerpt":"FinMin expects minimal damage to tourism revenues from Ukraine war: Egypt\u2019s tourism revenues will more than double in FY 2021-2022 from a year earlier, according to figures announced by Finance Minister Mohamed Maait last week. The Finance Ministry is projecting revenues to reach USD 10-12 bn in the current fiscal\u2026","rel":"","context":"In "Economy"","block_context":{"text":"Economy","link":"https:\/\/enterpriseam.com\/egypt\/category\/economy\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/5\/272.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/544746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=544746"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/544746\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/544738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/544747"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=544746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=544746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=544746"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=544746"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=544746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}