{"id":544590,"date":"2022-03-10T04:00:38","date_gmt":"2022-03-10T04:00:38","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/10\/my-morning-routine-mahmoud-el-said-co-founder-and-ceo-wasla-browser\/"},"modified":"2022-03-10T04:00:38","modified_gmt":"2022-03-10T04:00:38","slug":"my-morning-routine-mahmoud-el-said-co-founder-and-ceo-wasla-browser","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/10\/my-morning-routine-mahmoud-el-said-co-founder-and-ceo-wasla-browser\/","title":{"rendered":"My Morning Routine: Mahmoud El Said, co-founder and CEO, Wasla Browser"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-08\"><\/a><strong> Mahmoud El Said, co-founder and CEO, Wasla: <\/strong>Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Mahmoud El Said (<a href=\"https:\/\/eg.linkedin.com\/in\/mahmoud-el-said\">LinkedIn<\/a>), co-founder and CEO of Wasla. In February, internet browser turned e-commerce superapp Wasla <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/0a9139b5-3ae1-4517-9274-94a5bc86d19b\">bagged<\/a> a USD 9 mn investment from Contact Financial Holding, which it will use to introduce secure checkout and expand into Nigeria. Edited excerpts from our conversation follow:<\/p>\n<p><strong>My name is Mahmoud El Said, and I\u2019m cofounder & CEO at Wasla browser. <\/strong>I\u2019m an investment banker and I\u2019m married to a lawyer.<\/p>\n<p><strong>I always wanted to go into banking as an extended education. <\/strong>It\u2019s quite demanding and you deal with a lot of seasoned and experienced people. I recommend it to anyone at the start of their career. I always had my eyes on moving away from that and starting my own thing, so when the idea of Wasla came up, me and my co-founders decided to jump ship and pursue it full-time.<\/p>\n<p><strong>As CEO, I\u2019m responsible for the overall success of the business.<\/strong> On a day-to-day basis, I would say that my main responsibility is developing the strategy and making sure the team is aligned on it. I tend to think that I don\u2019t manage people, I manage the process, which shows how I expect things to be completed. I tend to assess a lot of the risks facing the business, manage the board and shareholders, and develop strategic partnerships.<\/p>\n<p><strong>I actually like to think that my morning routine starts the day before. <\/strong>I check stuff at night to have a clear picture of my goals for the next day. I wake up at 6:30-7am, make coffee, and do the same thing that I did the night before with a higher level of engagement. After that, I spend some time on social media. I tend to read up on messages or emails from the day before, and typically scan Enterprise headlines. I spend some time on <a href=\"https:\/\/www.nytimes.com\/games\/wordle\/index.html\">Wordle<\/a>, which is quite fun. Then I wake up my wife, shower, and we both head to work at 7:30-8am.<\/p>\n<p><strong>I like to be the first one to the office, even though I would like to allocate some time to health in the morning.<\/strong> There is a whole other morning routine at the office \u2014 including a deeper dive in Enterprise. I believe that mornings set the tone for the day. I usually leave the office at 6:30-7pm.<\/p>\n<p><strong>My routine is extremely important for me. <\/strong>I really appreciate simplifying my life to make sure I\u2019m not occupying my brain with small tasks, so I do things in the exact same sequence every single morning.<\/p>\n<p><strong>I stay focused through a lot of thinking and a lot of brain-dumping.<\/strong> If you open my notepad, you\u2019ll get a glimpse of what I think about. I\u2019m very organized with my time, calendars, and what I think about. I make a lot of to-do lists and schedule a lot of stuff on my calendar. I try to put a process in place for anything that is routine for me so I can handle the ad hoc. I\u2019m the person who is always two minutes early.<\/p>\n<p><strong>We always had our eyes on fintech and an e-wallet, but we wanted a unique way to go to market that would resonate with emerging markets. <\/strong>When we first started Wasla in 2018, we wore hoodies that said \u201cDo you want [no-charge] Internet\u201d on them and stood in front of Cairo University until we got kicked out. From there, we built out the browser and created an app-sponsored model, and using that revenue, we subsidized the user\u2019s internet cost. Fast forward to 2020, we were getting ready to go to market, when covid hit. That\u2019s when we saw e-commerce traffic grow. Since there are two main use cases \u2014 content and e-commerce \u2014 we decided to shift the model from helping people save data to optimizing online shopping in general. Today, our mission is to enable e-payments for online shopping audiences in emerging markets, integrating price breaks, and buy-now-pay-later models.<\/p>\n<p><strong>We were lucky to be pushed toward this new direction because of covid. <\/strong>During covid, the number of e-commerce visits rose from two to 16 per month. We always wanted to pivot to a more transactional business and fintech, so we\u2019re happy that this happened.<\/p>\n<p><strong>In the evenings, I like to sit with my wife.<\/strong> We tend to cook together every day when we get back home, watch TV, sit in a comforting environment \u2014 basically anything to decompress.<\/p>\n<p><strong>I recently read an interesting book called <\/strong><strong><a href=\"https:\/\/www.amazon.com\/Six-Billion-Shoppers-Companies-Commerce\/dp\/1250088674\">6 Bn Shoppers<\/a><\/strong><strong>: The Companies Winning the Global E-Commerce Boom that one of my co-founders bought for me. <\/strong>It\u2019s very interesting and shows how ecommerce is adapted in different parts of the world and how each model was built and what allows each model to survive. I generally like nonfiction and shy away from fiction.<\/p>\n<p><strong>I\u2019m the type of person that has Friends, Brooklyn 99 and Two and a Half Men on repeat<\/strong>, but I recently watched <a href=\"https:\/\/www.netflix.com\/title\/81254340\">The Tinder Swindler<\/a>.<\/p>\n<p><strong>The best piece of advice I\u2019ve heard is: \u201cYou can\u2019t rely on motivation because it won\u2019t always be there. You need to rely on discipline because you can always control that.\u201d <\/strong>It was an inspirational quote on Instagram but it really resonated with me.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mahmoud El Said, co-founder and CEO, Wasla: Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Mahmoud El Said (LinkedIn), co-founder and CEO of Wasla. In February, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":544591,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7156],"tags":[72,1338,387],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-544590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-my-morning-routine","tag-enterpriseam","tag-mahmoud-el-said","tag-my-morning-routine","wpautop","entry"],"acf":{"mongo_id":"727c8cb3-408f-4d9e-bf6c-5fbf41dfc752","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/3\/131.jpg","photo_position":"above","related_issue":[544564],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>My Morning Routine: Mahmoud El Said, co-founder and CEO, Wasla Browser - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/10\/my-morning-routine-mahmoud-el-said-co-founder-and-ceo-wasla-browser\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"My Morning Routine: Mahmoud El Said, co-founder and CEO, Wasla Browser\" \/>\n<meta property=\"og:description\" content=\"Mahmoud El Said, co-founder and CEO, Wasla: Each week, My Morning Routine looks at how a successful member of the community starts their day \u2014 and then throws in a couple of random business questions just for fun. Speaking to us this week is Mahmoud El Said (LinkedIn), co-founder and CEO of Wasla. In February, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/10\/my-morning-routine-mahmoud-el-said-co-founder-and-ceo-wasla-browser\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-10T04:00:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/2022\/3\/131.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/10\/my-morning-routine-mahmoud-el-said-co-founder-and-ceo-wasla-browser\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/10\/my-morning-routine-mahmoud-el-said-co-founder-and-ceo-wasla-browser\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"My Morning Routine: Mahmoud El Said, co-founder and CEO, Wasla Browser\",\"datePublished\":\"2022-03-10T04:00:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/10\/my-morning-routine-mahmoud-el-said-co-founder-and-ceo-wasla-browser\/\"},\"wordCount\":928,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/10\/my-morning-routine-mahmoud-el-said-co-founder-and-ceo-wasla-browser\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/2022\/3\/131.jpg?fit=%2C&ssl=1\",\"keywords\":[\"EnterpriseAM\",\"Mahmoud El Said\",\"MY MORNING ROUTINE\"],\"articleSection\":[\"My Morning Routine\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/10\/my-morning-routine-mahmoud-el-said-co-founder-and-ceo-wasla-browser\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/10\/my-morning-routine-mahmoud-el-said-co-founder-and-ceo-wasla-browser\/\",\"name\":\"My Morning Routine: Mahmoud El Said, co-founder and CEO, Wasla Browser - 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The funding will be allocated towards the launch of\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":591374,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/12\/04\/wasla-browser-raises-usd-1-mn-from-vc-investors\/","url_meta":{"origin":544590,"position":1},"title":"Wasla Browser raises USD 1 mn from VC investors","author":"enterpriseam admin","date":"4 December 2019","format":false,"excerpt":"STARTUP WATCH- Wasla Browser raises USD 1 mn in follow-on funding round: Cairo\u2019s Wasla Browser, a startup that allows lower income users to browse the internet without charge, secured USD 1 mn in funding from Egypt Ventures, Glint Ventures, and Ebtikar for Financial Investments, in addition to a group of\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":543755,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/16\/wasla-super-app-lands-usd-9-mn-from-contact-moneyhash-bags-usd-3-mn-pre-seed\/","url_meta":{"origin":544590,"position":2},"title":"Wasla super-app lands USD 9 mn from Contact + MoneyHash bags USD 3 mn pre-seed","author":"enterpriseam admin","date":"16 February 2022","format":false,"excerpt":"Internet browser turned e-commerce super app Wasla has scored a USD 9 mn investment from Contact Financial Holding, TechCrunch reports. Wasla wants to use the funds to roll out new online shopping products and is eyeing regional expansion, with \u201cimmediate plans\u201d to enter Nigeria. The company is looking to introduce\u2026","rel":"","context":"In &quot;Startup watch&quot;","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/2\/223.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":629014,"url":"https:\/\/enterpriseam.com\/egypt\/2018\/05\/20\/wasla-wins-student-e-payment-contract-with-international-canadian-colleges-in-egypt\/","url_meta":{"origin":544590,"position":3},"title":"Wasla wins student e-payment contract with international Canadian colleges in Egypt","author":"enterpriseam admin","date":"20 May 2018","format":false,"excerpt":"Wasla Egypt has secured contracts to provide e-payment services for students at International Canadian Institutes around Egypt, Al Mal reports. The new service, which comes into effect as of the new September semester, will allow thousands of students to pay their tuition fees online. The agreement comes in coordination with\u2026","rel":"","context":"In &quot;ON YOUR WAY OUT&quot;","block_context":{"text":"ON YOUR WAY OUT","link":"https:\/\/enterpriseam.com\/egypt\/category\/on-your-way-out\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":603048,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/04\/14\/egypt-in-the-news-on-14-april-2019\/","url_meta":{"origin":544590,"position":4},"title":"Egypt in the News on 14 April 2019","author":"enterpriseam admin","date":"14 April 2019","format":false,"excerpt":"Driving the conversation on Egypt on a day in which there is lots of coverage, but no single narrative: The New York Times is out with a lengthy piece about the treatment of animals in Egyptian society. The paper says there are calls for tourists to boycott animal rides at\u2026","rel":"","context":"In &quot;EGYPT IN THE NEWS&quot;","block_context":{"text":"EGYPT IN THE NEWS","link":"https:\/\/enterpriseam.com\/egypt\/category\/egypt-in-the-news\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":551967,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/08\/02\/meet-our-founder-of-the-week-mahmoud-talaat-ceo-and-co-founder-of-cartona\/","url_meta":{"origin":544590,"position":5},"title":"Meet our founder of the week: Mahmoud Talaat, CEO and co-founder of Cartona","author":"enterpriseam admin","date":"2 August 2022","format":false,"excerpt":"OUR FOUNDER OF THE WEEK- Mahmoud Talaat, CEO, and co-founder of Cartona (LinkedIn).My name is Mahmoud Talaat and I am the CEO and co-founder of Cartona. Cartona is actually my third entrepreneurial endeavor. 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