{"id":544552,"date":"2022-03-09T03:32:54","date_gmt":"2022-03-09T03:32:54","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/09\/breadfast-appoints-new-cfo\/"},"modified":"2022-03-09T03:32:54","modified_gmt":"2022-03-09T03:32:54","slug":"breadfast-appoints-new-cfo","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/09\/breadfast-appoints-new-cfo\/","title":{"rendered":"Breadfast appoints new CFO"},"content":{"rendered":"<p><strong><a href=\"https:\/\/www.breadfast.com\/\">Breadfast<\/a><\/strong> has appointed <strong>Eugene Hooi<\/strong> (<a href=\"https:\/\/www.linkedin.com\/in\/eugene-hooi-63aa4037\">LinkedIn<\/a>) as its first <strong>chief financial officer<\/strong>, according to a company <a href=\"https:\/\/ent.news\/2022\/3\/220308-Breadfast-CFO-Announcement.pdf\">statement (pdf)<\/a>. Hooi joins the local grocery delivery startup from the food investments team at US-based VC firm Prosus Ventures, before which he worked as an investment banker at Goldman Sachs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Breadfast has appointed Eugene Hooi (LinkedIn) as its first chief financial officer, according to a company statement (pdf). Hooi joins the local grocery delivery startup from the food investments team at US-based VC firm Prosus Ventures, before which he worked as an investment banker at Goldman Sachs.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7231],"tags":[1316,72,206,123],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-544552","post","type-post","status-publish","format-standard","hentry","category-moves","tag-breadfast","tag-enterpriseam","tag-moves","tag-startups","wpautop","entry"],"acf":{"mongo_id":"b57c6282-be37-43a8-b05a-0b34fbbdc052","is_powered_by":true,"story_type":"1","photo_url":"","photo_position":"above","related_issue":[544541],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Breadfast appoints new CFO - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/09\/breadfast-appoints-new-cfo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breadfast appoints new CFO\" \/>\n<meta property=\"og:description\" content=\"Breadfast has appointed Eugene Hooi (LinkedIn) as its first chief financial officer, according to a company statement (pdf). Hooi joins the local grocery delivery startup from the food investments team at US-based VC firm Prosus Ventures, before which he worked as an investment banker at Goldman Sachs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/09\/breadfast-appoints-new-cfo\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-09T03:32:54+00:00\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/09\/breadfast-appoints-new-cfo\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/09\/breadfast-appoints-new-cfo\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Breadfast appoints new CFO\",\"datePublished\":\"2022-03-09T03:32:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/09\/breadfast-appoints-new-cfo\/\"},\"wordCount\":51,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"keywords\":[\"Breadfast\",\"EnterpriseAM\",\"moves\",\"startups\"],\"articleSection\":[\"Moves\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/09\/breadfast-appoints-new-cfo\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/09\/breadfast-appoints-new-cfo\/\",\"name\":\"Breadfast appoints new CFO - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"datePublished\":\"2022-03-09T03:32:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/09\/breadfast-appoints-new-cfo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/09\/breadfast-appoints-new-cfo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/09\/breadfast-appoints-new-cfo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Breadfast appoints new CFO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Breadfast appoints new CFO - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/09\/breadfast-appoints-new-cfo\/","og_locale":"en_US","og_type":"article","og_title":"Breadfast appoints new CFO","og_description":"Breadfast has appointed Eugene Hooi (LinkedIn) as its first chief financial officer, according to a company statement (pdf). 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