{"id":544445,"date":"2022-03-03T04:08:30","date_gmt":"2022-03-03T04:08:30","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/"},"modified":"2022-03-03T04:08:30","modified_gmt":"2022-03-03T04:08:30","slug":"childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/","title":{"rendered":"Childcare e-commerce platform Mumerz gets USD 1.2 mn in pre-seed investment"},"content":{"rendered":"

<\/a> E-commerce platform <\/strong>Mumerz<\/a><\/strong> has raised USD 1.2 mn in a pre-seed funding round <\/strong>led by Disruptech Ventures<\/strong>, co-founder and CMO Nadia Gamal El Din told Enterprise, confirming a report from Magnitt<\/a>.<\/p>\n

National growth, more customer support + an app coming:<\/strong> The funds will go towards expanding the platform\u2019s product portfolio and nationwide reach, and increasing investments in customer experience, Gamal El Din told us. The company is preparing to launch an app within weeks, Gamal El Din said, adding that Mumerz also hopes to expand outside of Egypt in the coming years.<\/p>\n

About Mumerz:<\/strong> The parent community support and e-commerce platform, which launched in January and is currently available in Cairo, Giza and Alexandria, was co-founded by Gamal El Din, alongside CEO Amir Shenouda and Salah Ghobrial. The platform bills itself as Egypt\u2019s largest online store for baby products<\/strong>, and promises next-day delivery, online shopping assistance and competitive market prices.<\/p>\n","protected":false},"excerpt":{"rendered":"

E-commerce platform Mumerz has raised USD 1.2 mn in a pre-seed funding round led by Disruptech Ventures, co-founder and CMO Nadia Gamal El Din told Enterprise, confirming a report from Magnitt. National growth, more customer support + an app coming: The funds will go towards expanding the platform\u2019s product portfolio and nationwide reach, and increasing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7258],"tags":[199,72,1267,95],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-544445","post","type-post","status-publish","format-standard","hentry","category-startup-watch","tag-e-commerce","tag-enterpriseam","tag-mumerz","tag-startup-watch","wpautop","entry"],"acf":{"mongo_id":"8c727d9e-3277-4020-9b04-4e09c9f041f4","is_powered_by":true,"story_type":"1","photo_url":"","photo_position":"above","related_issue":[544433],"teaser":"","voice_url":""},"yoast_head":"\nChildcare e-commerce platform Mumerz gets USD 1.2 mn in pre-seed investment - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Childcare e-commerce platform Mumerz gets USD 1.2 mn in pre-seed investment\" \/>\n<meta property=\"og:description\" content=\"E-commerce platform Mumerz has raised USD 1.2 mn in a pre-seed funding round led by Disruptech Ventures, co-founder and CMO Nadia Gamal El Din told Enterprise, confirming a report from Magnitt. National growth, more customer support + an app coming: The funds will go towards expanding the platform\u2019s product portfolio and nationwide reach, and increasing […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-03T04:08:30+00:00\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Childcare e-commerce platform Mumerz gets USD 1.2 mn in pre-seed investment\",\"datePublished\":\"2022-03-03T04:08:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/\"},\"wordCount\":160,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"keywords\":[\"e-commerce\",\"EnterpriseAM\",\"Mumerz\",\"Startup watch\"],\"articleSection\":[\"Startup watch\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/\",\"name\":\"Childcare e-commerce platform Mumerz gets USD 1.2 mn in pre-seed investment - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"datePublished\":\"2022-03-03T04:08:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Childcare e-commerce platform Mumerz gets USD 1.2 mn in pre-seed investment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\",\"name\":\"enterpriseam admin\",\"sameAs\":[\"http:\/\/enterpriseam.testing.projectsarea.com\"],\"url\":\"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Childcare e-commerce platform Mumerz gets USD 1.2 mn in pre-seed investment - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/","og_locale":"en_US","og_type":"article","og_title":"Childcare e-commerce platform Mumerz gets USD 1.2 mn in pre-seed investment","og_description":"E-commerce platform Mumerz has raised USD 1.2 mn in a pre-seed funding round led by Disruptech Ventures, co-founder and CMO Nadia Gamal El Din told Enterprise, confirming a report from Magnitt. National growth, more customer support + an app coming: The funds will go towards expanding the platform\u2019s product portfolio and nationwide reach, and increasing […]","og_url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/","og_site_name":"EnterpriseAM Egypt","article_published_time":"2022-03-03T04:08:30+00:00","author":"enterpriseam admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"enterpriseam admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/#article","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/"},"author":{"name":"enterpriseam admin","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d"},"headline":"Childcare e-commerce platform Mumerz gets USD 1.2 mn in pre-seed investment","datePublished":"2022-03-03T04:08:30+00:00","mainEntityOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/"},"wordCount":160,"publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"keywords":["e-commerce","EnterpriseAM","Mumerz","Startup watch"],"articleSection":["Startup watch"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/","url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/","name":"Childcare e-commerce platform Mumerz gets USD 1.2 mn in pre-seed investment - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"datePublished":"2022-03-03T04:08:30+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/03\/childcare-e-commerce-platform-mumerz-gets-usd-1-2-mn-in-pre-seed-investment\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"Childcare e-commerce platform Mumerz gets USD 1.2 mn in pre-seed investment"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d","name":"enterpriseam admin","sameAs":["http:\/\/enterpriseam.testing.projectsarea.com"],"url":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"}]}},"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"enterpriseam admin","author_link":"https:\/\/enterpriseam.com\/egypt\/author\/enterpriseam\/"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":545349,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/22\/meet-our-founder-of-the-week-mumerz-and-rahet-ballys-nadia-gamal-el-din\/","url_meta":{"origin":544445,"position":0},"title":"Meet our founder of the week: Mumerz and Rahet Bally\u2019s Nadia Gamal El Din","author":"enterpriseam admin","date":"22 March 2022","format":false,"excerpt":"OUR FOUNDER OF THE WEEK- Nadia Gamal El Din, founder and CEO of Rahet Bally and Mumerz (LinkedIn). My name is Nadia Gamal El Din, and I\u2019m the founder and CEO of Mumerz and Rahet Bally. I studied finance at the American University in Cairo, after which I started my\u2026","rel":"","context":"In "Founder of the Week"","block_context":{"text":"Founder of the Week","link":"https:\/\/enterpriseam.com\/egypt\/category\/newsmakers\/founder-of-the-week\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/3\/542.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":544606,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/03\/13\/disruptechs-final-usd-25-mn-close-due-next-week-bosta-enters-ksa\/","url_meta":{"origin":544445,"position":1},"title":"Disruptech\u2019s final USD 25 mn close due next week + Bosta enters KSA","author":"enterpriseam admin","date":"13 March 2022","format":false,"excerpt":"Fintech fund DisrupTech Ventures is expecting to reach the USD 25 mn final close of its fund next week, Managing Partner Mohamed Okasha told Enterprise, confirming a report from Al Mal. The fund has already locked in substantial unrealized gains on initial investments it has already made, he said.DisrupTech is\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/3\/146.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":599470,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/08\/14\/the-sczones-walid-gamal-el-din-and-scas-osama-rabie-to-retain-their-roles-for-another-year\/","url_meta":{"origin":544445,"position":2},"title":"The SCZone\u2019s Walid Gamal El Din and SCA\u2019s Osama Rabie to retain their roles for another year","author":"enterpriseam admin","date":"14 August 2023","format":false,"excerpt":"This will be Rabie\u2019s fifth year at the helm of the SCA","rel":"","context":"In "Moves"","block_context":{"text":"Moves","link":"https:\/\/enterpriseam.com\/egypt\/category\/newsmakers\/moves\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/8\/635.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":548965,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/08\/29\/saas-startup-zeew-to-up-headcount-following-usd-630k-seed-round\/","url_meta":{"origin":544445,"position":3},"title":"SaaS startup Zeew to up headcount following USD 630k seed round","author":"enterpriseam admin","date":"29 August 2022","format":false,"excerpt":"Egypt-headquartered SaaS startup Zeew secured USD 630k in a seed round led by Plug and Play Ventures, Poland Prize and a number of angel investors, founder and CEO Mohamed Ghaith (LinkedIn) told Enterprise, confirming news first reported by Wamda.About Zeew: Founded by Ghaith in 2017, Zeew\u2019s software helps companies in\u2026","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":668567,"url":"https:\/\/enterpriseam.com\/egypt\/2025\/07\/17\/teda-egypt-to-invest-usd-100-mn-to-develop-infrastructure-on-a-plot-in-the-sokhna-industrial-zone\/","url_meta":{"origin":544445,"position":4},"title":"Teda Egypt to invest USD 100 mn to develop infrastructure on a plot in the Sokhna Industrial Zone","author":"enterpriseam admin","date":"17 July 2025","format":false,"excerpt":"The expansion aims to create a platform for localizing targeted industries within the zone","rel":"","context":"In "Investment Watch"","block_context":{"text":"Investment Watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/investment-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2025\/7\/1117.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":606985,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/09\/25\/fintech-platform-neqabty-closes-usd-550k-seed-round-led-by-saudi-wealth-fund\/","url_meta":{"origin":544445,"position":5},"title":"Fintech platform Neqabty closes USD 550k seed round led by Saudi wealth fund","author":"enterpriseam admin","date":"25 September 2023","format":false,"excerpt":"Sanabil previously backed the fintech startup via its Sanabil 500 MENA Seed Accelerator","rel":"","context":"In "Startup watch"","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/9\/1461.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/544445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=544445"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/544445\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/issue\/544433"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=544445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=544445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=544445"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=544445"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=544445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}