{"id":543909,"date":"2022-02-23T03:52:07","date_gmt":"2022-02-23T03:52:07","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/23\/editas-molto-sandwich-gets-a-rebrand-with-three-new-flavors-efg-hermes-valu-launches-new-algo-based-risk-management-tool\/"},"modified":"2022-02-23T03:52:07","modified_gmt":"2022-02-23T03:52:07","slug":"editas-molto-sandwich-gets-a-rebrand-with-three-new-flavors-efg-hermes-valu-launches-new-algo-based-risk-management-tool","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/23\/editas-molto-sandwich-gets-a-rebrand-with-three-new-flavors-efg-hermes-valu-launches-new-algo-based-risk-management-tool\/","title":{"rendered":"Edita\u2019s Molto Sandwich gets a rebrand with three new flavors + EFG Hermes\u2019 valU launches new algo-based risk management tool"},"content":{"rendered":"<p><strong>Edita\u2019s Molto Sandwich is now Molto Fino, with new flavors: <\/strong>Edita Food Industries is introducing three new flavors as part of a rebranding of its Molto Sandwich line to \u201cMolto Fino,\u201d the company announced in a <a href=\"https:\/\/ent.news\/2022\/2\/Edita-PR-Molto-Fino-E.pdf\">press release (pdf)<\/a>. Molto Fino, which retails at EGP 5 per pack, now comes in Mexican cheese, roumy cheese and pastrami flavors, in addition to the five existing flavors. The launch comes as the snackfoods maker aims to tap into demand for savory products in baked goods, in which it holds a 60% market share, and migrate buyers to higher price points. The launch comes just a week after Edita unveiled its <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/b5ad5b8c-53b3-4500-ae72-f9383cf01093\">Oniro Lava<\/a> biscuits.<\/p>\n<p><strong>EFG Hermes\u2019 fintech buy-now-pay-later firm ValU has <\/strong><strong><a href=\"https:\/\/ent.news\/2022\/2\/valU-X-Rules-Engine-2.0-ENGLISH-PRL.pdf\">launched (pdf)<\/a><\/strong><strong> a new<\/strong> <strong>algorithmic tool to assess the creditworthiness of borrowers<\/strong> that it says will translate into higher approval rates.<\/p>\n<p><strong>TE partners on new Europe-Asia data cable:<\/strong> Work <a href=\"https:\/\/www.subcom.com\/documents\/2022\/SEA-ME-WE_6_SubCom_CIF_21FEB2022.pdf\">has begun (pdf)<\/a> on a new 19.2k km high-speed data cable linking France and Singapore that will transit through Egypt. Telecom Egypt is among the 12-strong consortium that is working with global fiber company Subcom to lay the cable, which is expected to come online in 1Q2025. The cable will land from Singapore at Ras Ghareb before transiting on-land to Port Said, which will connect to Marseille in the south of France.<\/p>\n<p><strong>We\u2019ll soon have subsea cables coming out of our ears: <\/strong><a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/7090c7ec-7b6a-487b-9d44-0b0296098af4\">Some 13 cables<\/a> currently transmit data from Egypt to Europe, while TE plans to add six more cables over three years. It\u2019s all part of our ambitions to become a <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/0c568e6a-2a14-419b-b762-8aef5d10842c\">data hub<\/a> between Asia, Europe, and Africa.<\/p>\n<p><strong>Other things we\u2019re keeping an eye on this morning:<\/strong><\/p>\n<ul>\n<li><strong>EgyptAir <\/strong>will<a href=\"https:\/\/www.facebook.com\/EGYPTAIR\/posts\/5542839872398800\">resume direct flights<\/a> <strong>between Cairo and Bangkok <\/strong>starting 1 June, after halting them in March 2020 due to the pandemic. The national carrier will operate three weekly flights.<\/li>\n<li><strong>Uber Bus for Business is landing:<\/strong> Ride-hailing app Uber has staged the global<a href=\"https:\/\/ent.news\/2022\/2\/Press-Release-Uber-Bus-rolls-out-latest-business-to-business-service.pdf\">launch (pdf)<\/a> of its B2B \u201cUber Bus for Business\u201d service in Egypt.<\/li>\n<li><strong>Emirati real estate developer <\/strong><strong><a href=\"https:\/\/skyabudhabi.ae\/\">Sky Abu Dhabi<\/a><\/strong><strong> is <\/strong><strong><a href=\"https:\/\/bit.ly\/3JKbcv1\">planning to invest<\/a><\/strong><strong> EGP 700 mn<\/strong> in its two developments in the new administrative capital this year.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Edita\u2019s Molto Sandwich is now Molto Fino, with new flavors: Edita Food Industries is introducing three new flavors as part of a rebranding of its Molto Sandwich line to \u201cMolto Fino,\u201d the company announced in a press release (pdf). Molto Fino, which retails at EGP 5 per pack, now comes in Mexican cheese, roumy cheese [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7209],"tags":[111,214,901,191,84,880,72,183,1051,595,328,212,207,234,441,515],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-543909","post","type-post","status-publish","format-standard","hentry","category-also-on-our-radar","tag-also-on-our-radar","tag-cit","tag-data","tag-edita","tag-efg-hermes","tag-egyptair","tag-enterpriseam","tag-fintech","tag-molto-fino","tag-non-banking-financial-services","tag-ride-hailing","tag-telecom-egypt","tag-transport","tag-travel","tag-uber","tag-valu","wpautop","entry"],"acf":{"mongo_id":"56f0c03d-dbeb-4f1c-96f4-a2c879150d02","is_powered_by":true,"story_type":"1","photo_url":"","photo_position":"above","related_issue":[543889],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Edita\u2019s Molto Sandwich gets a rebrand with three new flavors + EFG Hermes\u2019 valU launches new algo-based risk management tool - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/02\/23\/editas-molto-sandwich-gets-a-rebrand-with-three-new-flavors-efg-hermes-valu-launches-new-algo-based-risk-management-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edita\u2019s Molto Sandwich gets a rebrand with three new flavors + EFG Hermes\u2019 valU launches new algo-based risk management tool\" \/>\n<meta property=\"og:description\" content=\"Edita\u2019s Molto Sandwich is now Molto Fino, with new flavors: Edita Food Industries is introducing three new flavors as part of a rebranding of its Molto Sandwich line to \u201cMolto Fino,\u201d the company announced in a press release (pdf). Molto Fino, which retails at EGP 5 per pack, now comes in Mexican cheese, roumy cheese [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2022\/02\/23\/editas-molto-sandwich-gets-a-rebrand-with-three-new-flavors-efg-hermes-valu-launches-new-algo-based-risk-management-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-23T03:52:07+00:00\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/02\/23\/editas-molto-sandwich-gets-a-rebrand-with-three-new-flavors-efg-hermes-valu-launches-new-algo-based-risk-management-tool\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/02\/23\/editas-molto-sandwich-gets-a-rebrand-with-three-new-flavors-efg-hermes-valu-launches-new-algo-based-risk-management-tool\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"Edita\u2019s Molto Sandwich gets a rebrand with three new flavors + EFG Hermes\u2019 valU launches new algo-based risk management tool\",\"datePublished\":\"2022-02-23T03:52:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/02\/23\/editas-molto-sandwich-gets-a-rebrand-with-three-new-flavors-efg-hermes-valu-launches-new-algo-based-risk-management-tool\/\"},\"wordCount\":372,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"keywords\":[\"ALSO ON OUR RADAR\",\"CIT\",\"data\",\"Edita\",\"EFG Hermes\",\"EgyptAir\",\"EnterpriseAM\",\"Fintech\",\"Molto Fino\",\"non-banking financial services\",\"ride-hailing\",\"Telecom Egypt\",\"transport\",\"travel\",\"Uber\",\"ValU\"],\"articleSection\":[\"Also on our Radar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/02\/23\/editas-molto-sandwich-gets-a-rebrand-with-three-new-flavors-efg-hermes-valu-launches-new-algo-based-risk-management-tool\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2022\/02\/23\/editas-molto-sandwich-gets-a-rebrand-with-three-new-flavors-efg-hermes-valu-launches-new-algo-based-risk-management-tool\/\",\"name\":\"Edita\u2019s Molto Sandwich gets a rebrand with three new flavors + EFG Hermes\u2019 valU launches new algo-based risk management tool - 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