{"id":543779,"date":"2022-02-17T03:56:04","date_gmt":"2022-02-17T03:56:04","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/17\/valu-taps-new-partnerships-in-sports-aviation-and-education-ahead-of-first-cross-border-expansion-this-quarter\/"},"modified":"2022-02-17T03:56:04","modified_gmt":"2022-02-17T03:56:04","slug":"valu-taps-new-partnerships-in-sports-aviation-and-education-ahead-of-first-cross-border-expansion-this-quarter","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/17\/valu-taps-new-partnerships-in-sports-aviation-and-education-ahead-of-first-cross-border-expansion-this-quarter\/","title":{"rendered":"ValU taps new partnerships in sports, aviation, and education ahead of first cross-border expansion this quarter"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-05\"><\/a> <strong>EFG Hermes\u2019 fintech platform ValU has teamed up with Al Ahly Sporting Club to <\/strong><strong>offer financing plans on new memberships<\/strong>, the company announced in a <a href=\"https:\/\/ent.news\/2022\/2\/valU-Al-Ahly-Partnership-English.pdf\">press release (pdf)<\/a>. The partnership covers Al Ahly\u2019s Gezira, Nasr City, Sheikh Zayed and New Cairo branches, and will offer financing with up to ten-year tenures for membership payments. ValU has similar partnership agreements in place with SODIC\u2019s Club S and New Giza sports clubs, <a href=\"https:\/\/bit.ly\/34MUkVp\">Al Borsa<\/a> quotes ValU CEO Walid Hassouna, who also leads the firm\u2019s sprawling non-bank financial services platform, as saying.<\/p>\n<p><strong>The airline industry is also on ValU\u2019s radar:<\/strong> The company has signed a contract with Egyptian airline Nile Air to provide installment plans for flight tickets, Hassouna said, according to <a href=\"https:\/\/bit.ly\/34MUkVp\">Al Borsa<\/a>, and is currently in talks with three other airlines for similar partnerships, one of which it expects to finalize by next week.<\/p>\n<p><strong>As is education:<\/strong> ValU is also in talks with fintech startup <a href=\"https:\/\/www.klickit.co\/\">Klickit<\/a> to offer tuition financing, <a href=\"https:\/\/bit.ly\/3gTl4pI\">Al Borsa<\/a> quoted Hassouna as saying. Klickit provides e-payment services for school fees at over 55k educational establishments. EFG Hermes led Klickit\u2019s <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/79619ece-5b89-4c4e-a02e-a770befcb2ae\">first investment round<\/a> in December, which will see it integrate its tech stack with ValU\u2019s platform. ValU has already signed with <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/dedd78f0-9420-4592-b8ba-a7a225072f0d\">school operator GEMS<\/a> and the <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/913f2370-5e5b-4e4d-9131-f53d317ac7f8\">American University in Cairo<\/a> to provide tuition financing.<\/p>\n<p><strong>Regional expansion is in the cards for 1Q2022: <\/strong>The company is looking to make its first cross-border expansion into another Arab country before the end of this quarter, <a href=\"https:\/\/bit.ly\/354qoUv\">Hapi Journal<\/a> quoted Hassouna as saying. The company had previously said it intends to <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/45e6c2f1-d271-4c77-93e1-18c78385be8f\">expand<\/a> into Saudi Arabia and North Africa this year.<\/p>\n<p><strong>Followed by a fresh securitized bond tranche: <\/strong>ValU is also looking to issue EGP 500 mn of securitized bonds in 2Q2022, part of its <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/9792bf42-8581-4cea-bc12-7ae2a926732f\">EGP 2 bn securitization program<\/a>, Hassouna added. The company <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/d2379b41-d12e-41da-a8aa-0971bc8b04e1\">kicked off<\/a> the program in September with a EGP 323 mn bond issuance.<\/p>\n<p><strong>The company carved out a sizable market share for itself last year:<\/strong> ValU rose to become the third-largest non-bank consumer lender in the country last year, with a market share of 11.3%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EFG Hermes\u2019 fintech platform ValU has teamed up with Al Ahly Sporting Club to offer financing plans on new memberships, the company announced in a press release (pdf). The partnership covers Al Ahly\u2019s Gezira, Nasr City, Sheikh Zayed and New Cairo branches, and will offer financing with up to ten-year tenures for membership payments. ValU [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":543780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7691],"tags":[952,528,953,72,7087,183,951,85,515],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-543779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-al-ahly-sporting-club","tag-aviation","tag-buy-now-pay-later","tag-enterpriseam","tag-finance","tag-fintech","tag-klickit","tag-securitization","tag-valu","wpautop","entry"],"acf":{"mongo_id":"68a75fe9-d9de-4b74-a250-1f138cf6f023","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/2\/243.jpg","photo_position":"above","related_issue":[543767],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ValU taps new partnerships in sports, aviation, and education ahead of first cross-border expansion this quarter - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/02\/17\/valu-taps-new-partnerships-in-sports-aviation-and-education-ahead-of-first-cross-border-expansion-this-quarter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ValU taps new partnerships in sports, aviation, and education ahead of first cross-border expansion this quarter\" \/>\n<meta property=\"og:description\" content=\"EFG Hermes\u2019 fintech platform ValU has teamed up with Al Ahly Sporting Club to offer financing plans on new memberships, the company announced in a press release (pdf). 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