{"id":543608,"date":"2022-02-09T04:09:57","date_gmt":"2022-02-09T04:09:57","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/09\/kashat-inks-mastercard-agreement-after-doubling-addressable-market-to-67-mn\/"},"modified":"2022-02-09T04:09:57","modified_gmt":"2022-02-09T04:09:57","slug":"kashat-inks-mastercard-agreement-after-doubling-addressable-market-to-67-mn","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/09\/kashat-inks-mastercard-agreement-after-doubling-addressable-market-to-67-mn\/","title":{"rendered":"Kashat inks Mastercard agreement after doubling addressable market to 67 mn"},"content":{"rendered":"

<\/a> Kashat partners with Mastercard on prepaid cards:<\/strong> Our friends at Kashat<\/a>, the region\u2019s first nano-financial services provider, have signed a five-year partnership agreement with Mastercard to help issue prepaid cards that can be used to withdraw money and repay loans, the company said in a press release (pdf)<\/a>.<\/p>\n

What does the pact cover? <\/strong>The pact will see \u201cdigitize the onboarding, disbursement, and collection processes\u201d for Kashat, which provides \u201ceveryday Egyptians\u201d with easy access to the formal financial system using nothing more than their smartphone. \u200b\u200bKashat will be able to issue prepaid cards to its users, giving them \u201csafe and convenient ways to withdraw money and repay their loans using Mastercard\u2019s technology and payment rails.\u201d Both companies positioned the agreement as part of Egypt\u2019s drive to improve access to the financial system for all Egyptians.<\/p>\n

Kashat provides nano financial services<\/strong> including instant, small, short-term productive loans to the unbanked and under banked. The company doubled its addressable market to 67 mn citizens in December after expanding to cover 14 governorates. Founded in 2020, the company has raised more than USD 4.5 mn to date, including a USD 1.75 mn bridge funding<\/a> round last September. High-profile US exec Marija Zivanovic-Smith joined Kashat<\/a> as a non-executive board member in November of last year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kashat partners with Mastercard on prepaid cards: Our friends at Kashat, the region\u2019s first nano-financial services provider, have signed a five-year partnership agreement with Mastercard to help issue prepaid cards that can be used to withdraw money and repay loans, the company said in a press release (pdf). What does the pact cover? The pact […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7258],"tags":[72,290,183,866,865,95],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-543608","post","type-post","status-publish","format-standard","hentry","category-startup-watch","tag-enterpriseam","tag-financial-inclusion","tag-fintech","tag-kashat","tag-mastercard","tag-startup-watch","wpautop","entry"],"acf":{"mongo_id":"eae6180e-43da-4397-b2c5-f9173138dfb3","order":"0","is_powered_by":true,"story_type":"1","photo_url":"","photo_position":"above","related_issue":[543596],"teaser":"","voice_url":"https:\/\/s3.us-east-1.amazonaws.com\/ent.news\/audio\/2024\/4\/.fdb63395-9246-465a-a102-6bfa36a0b2dd.mp3"},"yoast_head":"\nKashat inks Mastercard agreement after doubling addressable market to 67 mn - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/02\/09\/kashat-inks-mastercard-agreement-after-doubling-addressable-market-to-67-mn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kashat inks Mastercard agreement after doubling addressable market to 67 mn\" \/>\n<meta property=\"og:description\" content=\"Kashat partners with Mastercard on prepaid cards: Our friends at Kashat, the region\u2019s first nano-financial services provider, have signed a five-year partnership agreement with Mastercard to help issue prepaid cards that can be used to withdraw money and repay loans, the company said in a press release (pdf). What does the pact cover? 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