{"id":543044,"date":"2022-01-03T13:39:25","date_gmt":"2022-01-03T13:39:25","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/01\/03\/welcome-to-the-very-near-future-how-the-metaverse-will-change-business\/"},"modified":"2022-01-03T13:39:25","modified_gmt":"2022-01-03T13:39:25","slug":"welcome-to-the-very-near-future-how-the-metaverse-will-change-business","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/01\/03\/welcome-to-the-very-near-future-how-the-metaverse-will-change-business\/","title":{"rendered":"Welcome to the (very-near) future: How the metaverse will change business"},"content":{"rendered":"

<\/a> We may have only started hearing of the \u201cmetaverse\u201d a few months ago, but it\u2019s a<\/strong> quickly evolving space that is already promising to change how we work, live and play.<\/strong> The metaverse is a blanket term that is used to refer to the integration of virtual reality (VR), augmented reality (AR) and mixed reality (MR) into our daily lives, with early adopters claiming that it will change some industries fundamentally \u2014 including retail, sales, marketing, training, education and health. This expectation poses the questions: Which industries will the metaverse change and how \u2014 and how are businesses positioned to benefit?<\/p>\n

There are things that we all know are going to be revamped by the metaverse:<\/strong> Meetings are on track to be transformed with VR, with most platforms allowing users to integrate VR users with non-VR users on the same call. Meta\u2019s Horizon Workplace<\/a>, which can be used with Facebook Messenger, is already being used by early adopters, and Zoom<\/a> has announced that it will integrate with Horizon\u2019s Workrooms<\/a> early next year. We already know that the metaverse is making inroads in fashion, where digital-only clothing is gaining traction<\/a> and is expected to fuel a push towards a more immersive experience in the fashion world. This immersion is also affecting retail<\/a>, allowing consumers to try on clothes or experiment with product placement<\/a> in their home using AR before having them delivered in the physical world.<\/p>\n

But then there\u2019s real estate, interior design, and sales and marketing:<\/strong> This includes realtors<\/a> giving house tours in VR \/ AR, and for builders and interior designers<\/a> to design virtually and allow potential customers to see the finished product before it's even built. Sales and marketing executives, on the other hand, can have warm t\u00eate-\u00e0-t\u00eates<\/a> with their clients without traveling thousands of miles (did we mention: Business travel<\/a> is dying). Extended reality is also facilitating on-the-job training in a safe, contained environment for everyone from customer service agents to factory workers.<\/p>\n

Extended reality is already gaining traction in education. <\/strong>VR and immersive learning<\/a> is facilitating<\/a> new ways of learning and teaching in classrooms, as are AR and MR. This includes<\/a> replacing good-old fashioned dissection in biology, using VR to have students live through historical events, using AR to view constellations and planets, allowing students to interact with native speakers for language learning, and taking students on field trips to otherwise inaccessible or expensive places. This is particularly relevant with current travel restrictions, which are pushing more people to sightsee<\/a> from the comfort of their own homes (or classrooms). In Egypt, GEMS<\/a> has already signaled that VR and AR will be part of their learning programs.<\/p>\n

Manufacturing processes are likely to be upended entirely:<\/strong> Companies are increasingly looking to integrate extended reality technologies into prototyping, designing and testing products. Late last year, Boeing<\/a> announced that its future factories would employ 3D engineering, connecting mechanics via Microsoft HoloLens headsets with robots to create a digital ecosystem in an entirely new production system.<\/p>\n

This tech could also make changes in healthcare systems:<\/strong> VR is being used to help veterans and victims of violence suffering from PTSD<\/a> through VR exposure therapy, a behavioral treatment for PTSD and anxiety, allowing patients to immerse themselves in traumatic situations in a safe environment. In healthcare, VR has huge potential in providing an easy way for doctors to do tests and make mistakes without harming anyone, as well as potentially doing remote surgery.<\/p>\n

In our personal lives, there\u2019s fitness:<\/strong> Covid may have normalized working out from your living room, but the metaverse promises to be a real game changer. In AR, your coach could be training you in real-time in your living room or home gym, while in VR, your avatar can join fitness classes from the comfort of your home.<\/p>\n

Gaming and fitness applications also make it possible for physical therapists to tailor and deliver <\/strong>telerehabilitation<\/a><\/strong> to patients.<\/strong> In addition to ensuring that patients remain motivated and engaged in their treatment between sessions, using VR for rehabilitation can help make physical therapy accessible to populations living far from treatment centers.<\/p>\n

VR and AR could become a fixture of law enforcement and the military. <\/strong>VR has already been adopted by the British military<\/a>, helping to prepare soldiers for combat through vehicle and flight simulations, virtual bootcamp and medic training on the battlefield. Extended reality is also being adopted in law enforcement for training<\/a> in some areas of the US, while in China<\/a>, AR glasses are already being combined with AI and facial recognition software to help highway inspectors and airport authorities identify suspects.<\/p>\n

How imminent is this? <\/strong>First of all, the technology needs to be made accessible, which will only happen once more tech players get in the game. That means evolving the hardware (the headsets<\/a>, data gloves and glasses) used for VR and AR, as well as the space itself with software and useful applications, and most importantly, migrating a population of people who want to \u201chang out\u201d or do businesses virtually. Both Meta and Microsoft have their own headsets \/ glasses, and Apple is rumored<\/a> to be releasing its first AR\/VR headset later next year. Is it coming soon to a workplace near you? Likely, yes, although it will take years of investment to reap the long-term benefits of the metaverse.<\/p>\n","protected":false},"excerpt":{"rendered":"

We may have only started hearing of the \u201cmetaverse\u201d a few months ago, but it\u2019s a quickly evolving space that is already promising to change how we work, live and play. The metaverse is a blanket term that is used to refer to the integration of virtual reality (VR), augmented reality (AR) and mixed reality […]<\/p>\n","protected":false},"author":1,"featured_media":543045,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9595],"tags":[344,633,647,7198,648,462,649,650,9242],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-543044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whats-next-2","tag-cryptocurrency","tag-enterprisepm","tag-facebook","tag-meta","tag-metaverse","tag-microsoft","tag-nfts","tag-virtual-reality","tag-whats-next","wpautop","entry"],"acf":{"mongo_id":"4d9c473a-ab0b-497f-95df-9edc3903fb09","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/1\/383.jpg","photo_position":"above","related_issue":[543035],"teaser":"","voice_url":""},"yoast_head":"\nWelcome to the (very-near) future: How the metaverse will change business - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/01\/03\/welcome-to-the-very-near-future-how-the-metaverse-will-change-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welcome to the (very-near) future: How the metaverse will change business\" \/>\n<meta property=\"og:description\" content=\"We may have only started hearing of the \u201cmetaverse\u201d a few months ago, but it\u2019s a quickly evolving space that is already promising to change how we work, live and play. 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ON THE TUBE TONIGHT-(all times CLT) Netflix\u2019s hit series Russian Dollis finally back with a second season, in which we are reintroduced to Nadia (Natasha Lyonne), three years after she was stuck in a surreal time loop after her 36th birthday turns fatal. The first season of the comedy-drama\u2026","rel":"","context":"In "ENTERPRISE RECOMMENDS"","block_context":{"text":"ENTERPRISE RECOMMENDS","link":"https:\/\/enterpriseam.com\/egypt\/category\/enterprise-recommends-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/4\/520.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":554654,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/02\/have-no-fear-super-apple-is-here-nvidia-wants-in-on-metaverse-plans-working-less-could-save-the-planet\/","url_meta":{"origin":543044,"position":3},"title":"Have no fear, super Apple is here + Nvidia wants in on metaverse plans + Working less could save the planet","author":"enterpriseam admin","date":"2 November 2021","format":false,"excerpt":"Get used to hearing a lot more Matrix\u2026sorry\u2026metaverse talk: Facebook\u2019s Matrix, sorry, Meta\u2019s big venture in the \u201cembodied internet\u201d is spurring other companies to follow suit. Now the world\u2019s largest chipmaker, Nvidia, is also staking its claim on virtual territory: \u201cYou might not think you\u2019ll be in the metaverse, but\u2026","rel":"","context":"In "FOR YOUR COMMUTE"","block_context":{"text":"FOR YOUR COMMUTE","link":"https:\/\/enterpriseam.com\/egypt\/category\/for-your-commute\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/11\/38.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":558179,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/09\/30\/enter-the-zuckerverse\/","url_meta":{"origin":543044,"position":4},"title":"Enter the Zuckerverse","author":"enterpriseam admin","date":"30 September 2021","format":false,"excerpt":"Fancy a trip to the metaverse? Imagine a new world, complete with land, buildings, goods, and avatars who use currencies to trade them \u2014 all of it virtual. That future is being brought closer to fruition by companies using virtual-reality (VR) and augmented-reality (AR) technology to allow their users to\u2026","rel":"","context":"In "THE INTERWEBS"","block_context":{"text":"THE INTERWEBS","link":"https:\/\/enterpriseam.com\/egypt\/category\/the-interwebs\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/9\/612.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":544346,"url":"https:\/\/enterpriseam.com\/egypt\/2022\/02\/28\/fancy-shopping-in-the-metaverse-forever21-and-nike-have-you-covered\/","url_meta":{"origin":543044,"position":5},"title":"Fancy shopping in the metaverse? Forever21 and Nike have you covered","author":"enterpriseam admin","date":"28 February 2022","format":false,"excerpt":"Will the metaverse make us say goodbye to traditional dress codes? As the metaverse continues to expand, and with it the possibilities of what can be done in the digital space, there appears to be a more radical transformation in how we view typical dress codes on the horizon. Just\u2026","rel":"","context":"In "WHAT\u2019S NEXT"","block_context":{"text":"WHAT\u2019S NEXT","link":"https:\/\/enterpriseam.com\/egypt\/category\/whats-next-2\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/2\/570.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/543044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=543044"}],"version-history":[{"count":0,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/posts\/543044\/revisions"}],"acf:post":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/afternoon\/543035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/543045"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=543044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=543044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=543044"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/brand?post=543044"},{"taxonomy":"newspack_spnsrs_tax","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/newspack_spnsrs_tax?post=543044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}