{"id":542972,"date":"2022-01-26T03:49:52","date_gmt":"2022-01-26T03:49:52","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/01\/26\/edita-to-invest-c-egp-400-mn-in-2022-expansion\/"},"modified":"2022-01-26T03:49:52","modified_gmt":"2022-01-26T03:49:52","slug":"edita-to-invest-c-egp-400-mn-in-2022-expansion","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/01\/26\/edita-to-invest-c-egp-400-mn-in-2022-expansion\/","title":{"rendered":"Edita to invest c. EGP 400 mn in 2022 expansion"},"content":{"rendered":"

<\/a> Edita Food Industries will invest <\/strong>around EGP 400 mn<\/strong> to add new production lines <\/strong>for its baked goods and wafers segments in 2022<\/strong>, IR director Menna Shams El Din told Enterprise. Some of the investment will also be earmarked for expanding operations at its recently inaugurated<\/a> HoHos cake production facility in Morocco, Shams El Din said.<\/p>\n

Edita has been all about baked goods + wafers lately:<\/strong> The company last week launched Freska Choco Sticks as part of its plan to expand its 15% market share in the wafer segment, which is its fastest-growing<\/a> line of business. Meanwhile, its new EGP 135 mn production line<\/a> \u2014 which is set to increase Edita\u2019s production capacity for baked goods by 20% amid rising demand for its Molto range \u2014 should be operational before the end of 1Q2022, Shams El Din confirmed. Edita had also eyed acquiring the assets of Egyptian Belgian Company to further boost its baked goods production capacity, before the transaction fell through<\/a> earlier this month.<\/p>\n

As well as cross-border expansion: <\/strong>Edita expanded overseas for the first time with last year\u2019s inauguration of its Moroccan facility, which could eventually include at least two more production lines. The snackfoods giant is also planning to expand<\/a> to two new markets over the next five years, with entry into one of those slated for this year, as part of wider regional expansion plans.<\/p>\n

OTHER INVESTMENT NEWS-<\/strong><\/p>\n

China's Zhengbang Group plans to invest up to USD 20 mn to set up a new poultry <\/strong>feed factory in Beheira<\/strong>, Al Mal quotes the company's Egypt general manager as saying. The company is currently in talks with authorities to finalize the licenses for the new plant, with construction expected to kick off in 2Q2022 and production to start by the end of the year.<\/p>\n","protected":false},"excerpt":{"rendered":"

Edita Food Industries will invest around EGP 400 mn to add new production lines for its baked goods and wafers segments in 2022, IR director Menna Shams El Din told Enterprise. Some of the investment will also be earmarked for expanding operations at its recently inaugurated HoHos cake production facility in Morocco, Shams El Din […]<\/p>\n","protected":false},"author":1,"featured_media":542973,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7272],"tags":[191,72,125,316],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-542972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investment-watch","tag-edita","tag-enterpriseam","tag-investment-watch","tag-morocco","wpautop","entry"],"acf":{"mongo_id":"0c91bcc7-534c-429b-bdfe-d78a797de765","is_powered_by":true,"story_type":"1","photo_url":"https:\/\/ent.news\/2022\/1\/342.jpg","photo_position":"above","related_issue":[542960],"teaser":"","voice_url":""},"yoast_head":"\nEdita to invest c. 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Revenues increased by nearly 31% y-o-y, recording EGP 5.25 bn on the back of better pricing and sales volumes, the company said, adding that FY2021 volumes surpassed pre-covid levels,\u2026","rel":"","context":"In "EARNINGS WATCH"","block_context":{"text":"EARNINGS WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/earnings-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2022\/3\/41.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":555107,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/11\/02\/edita-to-kickoff-production-in-morocco-within-days-egypt-operation-looks-to-expand-bakery-capacity-in-early-2022\/","url_meta":{"origin":542972,"position":1},"title":"Edita to kickoff production in Morocco within days, Egypt operation looks to expand bakery capacity in early 2022","author":"enterpriseam admin","date":"2 November 2021","format":false,"excerpt":"Edita\u2019s first production line in Morocco will be up and running within days, IR director Menna Shams El Din confirmed to Enterprise yesterday. 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This marks the company\u2019s eighth production line for its baked goods\u2026","rel":"","context":"In "Manufacturing"","block_context":{"text":"Manufacturing","link":"https:\/\/enterpriseam.com\/egypt\/category\/industries\/manufacturing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":587615,"url":"https:\/\/enterpriseam.com\/egypt\/2023\/05\/30\/edita-to-acquire-frozen-bakery-producer-fancy-foods\/","url_meta":{"origin":542972,"position":4},"title":"Edita to acquire frozen bakery producer Fancy Foods","author":"enterpriseam admin","date":"30 May 2023","format":false,"excerpt":"Edita to invest EGP 400 mn over the next year to expand the business","rel":"","context":"In "M&A WATCH"","block_context":{"text":"M&A WATCH","link":"https:\/\/enterpriseam.com\/egypt\/category\/ma-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2023\/5\/1605.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":561221,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/03\/30\/emaar-loves-egypt-editas-big-move-in-morocco\/","url_meta":{"origin":542972,"position":5},"title":"Emaar loves Egypt + Edita\u2019s big move in Morocco","author":"enterpriseam admin","date":"30 March 2021","format":false,"excerpt":"Emaar Properties plans to double its Egypt operations to 30% of its overall business, founder Mohamed Alabbar told Asharq Business, describing Emaar Misr as the \u201cstar performer\u201d of 2020. 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