{"id":542812,"date":"2022-01-18T04:10:08","date_gmt":"2022-01-18T04:10:08","guid":{"rendered":"https:\/\/enterpriseam.com\/egypt\/2022\/01\/18\/e-commerce-platform-expandcart-raises-usd-2-7-mn-in-a-pre-series-b-bridge-round\/"},"modified":"2022-01-18T04:10:08","modified_gmt":"2022-01-18T04:10:08","slug":"e-commerce-platform-expandcart-raises-usd-2-7-mn-in-a-pre-series-b-bridge-round","status":"publish","type":"post","link":"https:\/\/enterpriseam.com\/egypt\/2022\/01\/18\/e-commerce-platform-expandcart-raises-usd-2-7-mn-in-a-pre-series-b-bridge-round\/","title":{"rendered":"E-commerce platform ExpandCart raises USD 2.7 mn in a pre-series B bridge round"},"content":{"rendered":"<p><a class=\"content-anchor\" id=\"tldr-story-07\"><\/a> <strong>Egyptian e-commerce platform <\/strong><strong><a href=\"https:\/\/expandcart.com\/en\/\">ExpandCart<\/a><\/strong><strong> raised USD 2.7 mn in a <\/strong><strong>pre-series B <\/strong><strong>bridge funding round<\/strong> led by East Asian accelerator <a href=\"https:\/\/www.betatron.co\/aboutbetatron.html\">Betatron<\/a>, with follow-on investments from Sawari Ventures and Kuwait\u2019s <a href=\"https:\/\/www.agility.com\/en\/agility-ventures\/\">Agility Ventures<\/a>, according to <a href=\"https:\/\/ent.news\/2022\/1\/ExpandCart-Series-Pre-B-Press-Release-Final-English-1-1.docx.pdf\">an emailed statement (pdf)<\/a>. The new funding round will be used to fuel growth in ExpandCart\u2019s current markets (Egypt, KSA, UAE, and Kuwait), maximize research and development, and build new products to help the startup reach its target of netting 1 mn merchants on its platform within the next three years, up from a current 25k.<\/p>\n<p><strong>About the company:<\/strong> Founded in 2013, it\u2019s an e-commerce platform that allows merchants to create and manage online shops, streamlining their marketing, sales, store management and website design. The platform was the only African startup to be <a href=\"https:\/\/enterprise.press\/stories\/2019\/10\/10\/egypts-expandcart-accepted-into-betatron\/\">accepted into Betatron\u2019s accelerator<\/a> program in 2019, scoring an investment of USD 150k, before raising <a href=\"https:\/\/enterprise.news\/egypt\/en\/news\/story\/005dd59b-167a-455d-b44b-325d986ed4a8\">USD 2.5 mn in a series A round<\/a> in 2020.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Egyptian e-commerce platform ExpandCart raised USD 2.7 mn in a pre-series B bridge funding round led by East Asian accelerator Betatron, with follow-on investments from Sawari Ventures and Kuwait\u2019s Agility Ventures, according to an emailed statement (pdf). The new funding round will be used to fuel growth in ExpandCart\u2019s current markets (Egypt, KSA, UAE, and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"single-feature.php","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"_primary_brand":0,"newspack_featured_image_position":"","newspack_post_subtitle":"","newspack_article_summary_title":"Overview:","newspack_article_summary":"","newspack_hide_updated_date":false,"newspack_show_updated_date":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7258],"tags":[445,199,72,444,95,123],"brand":[],"newspack_spnsrs_tax":[],"class_list":["post-542812","post","type-post","status-publish","format-standard","hentry","category-startup-watch","tag-agility-ventures","tag-e-commerce","tag-enterpriseam","tag-sawari-ventures","tag-startup-watch","tag-startups","wpautop","entry"],"acf":{"mongo_id":"9372a0c2-f1ca-4522-8917-62e6df430155","is_powered_by":true,"story_type":"1","photo_url":"","photo_position":"above","related_issue":[542799],"teaser":"","voice_url":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>E-commerce platform ExpandCart raises USD 2.7 mn in a pre-series B bridge round - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/2022\/01\/18\/e-commerce-platform-expandcart-raises-usd-2-7-mn-in-a-pre-series-b-bridge-round\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce platform ExpandCart raises USD 2.7 mn in a pre-series B bridge round\" \/>\n<meta property=\"og:description\" content=\"Egyptian e-commerce platform ExpandCart raised USD 2.7 mn in a pre-series B bridge funding round led by East Asian accelerator Betatron, with follow-on investments from Sawari Ventures and Kuwait\u2019s Agility Ventures, according to an emailed statement (pdf). The new funding round will be used to fuel growth in ExpandCart\u2019s current markets (Egypt, KSA, UAE, and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/2022\/01\/18\/e-commerce-platform-expandcart-raises-usd-2-7-mn-in-a-pre-series-b-bridge-round\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-18T04:10:08+00:00\" \/>\n<meta name=\"author\" content=\"enterpriseam admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"enterpriseam admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/01\/18\/e-commerce-platform-expandcart-raises-usd-2-7-mn-in-a-pre-series-b-bridge-round\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/01\/18\/e-commerce-platform-expandcart-raises-usd-2-7-mn-in-a-pre-series-b-bridge-round\/\"},\"author\":{\"name\":\"enterpriseam admin\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/person\/ca597032db7e4db868359c123cec256d\"},\"headline\":\"E-commerce platform ExpandCart raises USD 2.7 mn in a pre-series B bridge round\",\"datePublished\":\"2022-01-18T04:10:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/01\/18\/e-commerce-platform-expandcart-raises-usd-2-7-mn-in-a-pre-series-b-bridge-round\/\"},\"wordCount\":161,\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"keywords\":[\"Agility Ventures\",\"e-commerce\",\"EnterpriseAM\",\"Sawari Ventures\",\"Startup watch\",\"startups\"],\"articleSection\":[\"Startup watch\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/2022\/01\/18\/e-commerce-platform-expandcart-raises-usd-2-7-mn-in-a-pre-series-b-bridge-round\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/2022\/01\/18\/e-commerce-platform-expandcart-raises-usd-2-7-mn-in-a-pre-series-b-bridge-round\/\",\"name\":\"E-commerce platform ExpandCart raises USD 2.7 mn in a pre-series B bridge round - 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Two angel investors also took part in the funding round. ExpandCart caters to merchants and allows its users to build online stores in\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":562494,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/05\/26\/sawari-ventures-to-make-new-north-africa-investments-this-year\/","url_meta":{"origin":542812,"position":1},"title":"Sawari Ventures to make new North Africa investments this year","author":"enterpriseam admin","date":"26 May 2021","format":false,"excerpt":"Cairo-based venture capital firm Sawari Ventures plans to make new investments in Tunisia or Morocco this year, a source at Sawari told Enterprise, without specifying an amount or an exact date. The source spoke on condition of anonymity. Sawari has earmarked some EGP 250 mn from its EGP 1 bn\u2026","rel":"","context":"In &quot;Startup watch&quot;","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/5\/233.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":562982,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/06\/14\/fatura-raises-usd-3-mn-pre-series-a-round\/","url_meta":{"origin":542812,"position":2},"title":"Fatura raises USD 3 mn pre-series A round","author":"enterpriseam admin","date":"14 June 2021","format":false,"excerpt":"Egyptian B2B marketplace Fatura closed a USD 3 mn pre-series A funding round co-led by Sawari Ventures and Arzan VC, the company said in a press release (pdf). Egypt Ventures, EFG-EV, Cairo Angels, and Khwarizmi Ventures also participated in the round. The company will use the funds to extend its\u2026","rel":"","context":"In &quot;Startup watch&quot;","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/6\/183.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":574722,"url":"https:\/\/enterpriseam.com\/egypt\/2020\/09\/20\/elves-raised-usd-2-mn-from-sawari-ventures-in-latest-funding-round\/","url_meta":{"origin":542812,"position":3},"title":"Elves raised USD 2 mn from Sawari Ventures in latest funding round","author":"enterpriseam admin","date":"20 September 2020","format":false,"excerpt":"STARTUP WATCH- AI startup Elves raised USD 2 mn from Sawari Ventures and other unnamed investors in the follow-on investment we noted last week, according to Menabytes. The value of the investment had not been disclosed at the time. The digital assistance platform has now raised nearly USD 5 mn\u2026","rel":"","context":"In &quot;Speed Round&quot;","block_context":{"text":"Speed Round","link":"https:\/\/enterpriseam.com\/egypt\/category\/speed-round\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/internal\/536550.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":563804,"url":"https:\/\/enterpriseam.com\/egypt\/2021\/07\/25\/e-commerce-startup-taager-receives-usd-6-4-mn-seed-funding\/","url_meta":{"origin":542812,"position":4},"title":"E-commerce startup Taager receives USD 6.4 mn seed funding","author":"enterpriseam admin","date":"25 July 2021","format":false,"excerpt":"Egyptian e-commerce startup Taager has secured USD 6.4 mn in a seed funding round, according to TechCrunch. The round was led by Africa-focused VC firm 4DX Ventures and also included participation from Raed Ventures, Beco Capital, Breyer Capital and private investors, including Careem co-founder Magnus Olsson.Taager has now raised more\u2026","rel":"","context":"In &quot;Startup watch&quot;","block_context":{"text":"Startup watch","link":"https:\/\/enterpriseam.com\/egypt\/category\/companies\/startup-watch\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/ent.news\/2021\/7\/228.jpg?fit=%2C&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":593708,"url":"https:\/\/enterpriseam.com\/egypt\/2019\/10\/08\/e-learning-platform-al-mentor-raises-usd-4-5-mn-in-series-a-funding-led-by-sawari-ventures\/","url_meta":{"origin":542812,"position":5},"title":"E-learning platform Al Mentor raises USD 4.5 mn in Series A funding led by Sawari Ventures","author":"enterpriseam admin","date":"8 October 2019","format":false,"excerpt":"STARTUP WATCH- Dubai-based e-learning platform Al Mentor has raised USD 4.5 mn in a series A funding round led by Egyptian VC firm Sawari Ventures, with participation from Egypt Ventures, Endure Capital, and angel investor Mohamed El Amin. 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