{"id":242277,"date":"2023-07-14T11:22:00","date_gmt":"2023-07-14T11:22:00","guid":{"rendered":"https:\/\/dev.wp.enterpriseam-dev.com\/?post_type=podcasts&p=242277"},"modified":"2025-12-24T10:09:00","modified_gmt":"2025-12-24T10:09:00","slug":"how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy","status":"publish","type":"podcast","link":"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/","title":{"rendered":"How to get started: What you must get right when you set out to create your export and \/ or FDI strategy"},"content":{"rendered":"\n

From deciding the target markets, to focusing on quality, marketing in new markets, and restructuring a business around exports, our panelists discuss and provide key insights on what businesses need to focus on when building an exports and FDI strategy. <\/p>\n\n\n\n

Participants:<\/strong><\/p>\n\n\n\n

Hossam Sallab (<\/strong>Linkedin<\/strong><\/a>)<\/strong>, CEO and Vice-Chairman, Sallab Group and Royal Ceramica<\/p>\n\n\n\n

Mark Wyllie (<\/strong>Linkedin<\/strong><\/a>)<\/strong>,  CEO, Beyti Egypt<\/p>\n\n\n\n

Kareem Abou Ghaly (<\/strong>Linkedin<\/strong><\/a>)<\/strong>, CEO, Pasta Regina<\/p>\n\n\n\n

Interviewed by: Zainab AbdulAziz ,<\/strong> Managing Editor, Enterprise<\/p>\n\n\n\n

You can read our coverage of the panel here: https:\/\/enterprise.news\/news\/story?storyId=aa92abce-b6c4-4981-ae72-d1198ed96c9b<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

From deciding the target markets, to focusing on quality, marketing in new markets, and restructuring a business around exports, our panelists discuss and provide key insights on what businesses need to focus on when building an exports and FDI strategy.  Participants: Hossam Sallab (Linkedin), CEO and Vice-Chairman, Sallab Group and Royal Ceramica Mark Wyllie (Linkedin),  […]<\/p>\n","protected":false},"author":1,"featured_media":677789,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"newspack_featured_image_position":"","footnotes":""},"categories":[12410],"tags":[],"class_list":["post-242277","podcast","type-podcast","status-publish","format-standard","has-post-thumbnail","hentry","category-forum-playback","wpautop","entry"],"acf":{"audio_file":"https:\/\/ent.news\/internal\/podcasts\/2025\/10\/242278.mp3","teaser":"","episode_number":"\u2014 Select Episode \u2014","audio_duration":"36:24"},"yoast_head":"\nHow to get started: What you must get right when you set out to create your export and \/ or FDI strategy - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to get started: What you must get right when you set out to create your export and \/ or FDI strategy\" \/>\n<meta property=\"og:description\" content=\"From deciding the target markets, to focusing on quality, marketing in new markets, and restructuring a business around exports, our panelists discuss and provide key insights on what businesses need to focus on when building an exports and FDI strategy.  Participants: Hossam Sallab (Linkedin), CEO and Vice-Chairman, Sallab Group and Royal Ceramica Mark Wyllie (Linkedin),  […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-24T10:09:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/internal\/677789.jpg?fit=%2C&ssl=1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/\",\"name\":\"How to get started: What you must get right when you set out to create your export and \/ or FDI strategy - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/internal\/677789.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2023-07-14T11:22:00+00:00\",\"dateModified\":\"2025-12-24T10:09:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/internal\/677789.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/internal\/677789.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to get started: What you must get right when you set out to create your export and \/ or FDI strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to get started: What you must get right when you set out to create your export and \/ or FDI strategy - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/","og_locale":"en_US","og_type":"article","og_title":"How to get started: What you must get right when you set out to create your export and \/ or FDI strategy","og_description":"From deciding the target markets, to focusing on quality, marketing in new markets, and restructuring a business around exports, our panelists discuss and provide key insights on what businesses need to focus on when building an exports and FDI strategy.  Participants: Hossam Sallab (Linkedin), CEO and Vice-Chairman, Sallab Group and Royal Ceramica Mark Wyllie (Linkedin),  […]","og_url":"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/","og_site_name":"EnterpriseAM Egypt","article_modified_time":"2025-12-24T10:09:00+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/internal\/677789.jpg?fit=%2C&ssl=1","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/","url":"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/","name":"How to get started: What you must get right when you set out to create your export and \/ or FDI strategy - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/internal\/677789.jpg?fit=%2C&ssl=1","datePublished":"2023-07-14T11:22:00+00:00","dateModified":"2025-12-24T10:09:00+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/internal\/677789.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/internal\/677789.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/podcast\/how-to-get-started-what-you-must-get-right-when-you-set-out-to-create-your-export-and-or-fdi-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"How to get started: What you must get right when you set out to create your export and \/ or FDI strategy"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/podcast\/242277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=242277"}],"version-history":[{"count":1,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/podcast\/242277\/revisions"}],"predecessor-version":[{"id":677936,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/podcast\/242277\/revisions\/677936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/677789"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=242277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=242277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=242277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}