{"id":242128,"date":"2019-12-12T11:46:00","date_gmt":"2019-12-12T11:46:00","guid":{"rendered":"https:\/\/dev.wp.enterpriseam-dev.com\/?post_type=podcasts&p=242128"},"modified":"2026-01-22T10:50:20","modified_gmt":"2026-01-22T10:50:20","slug":"one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse","status":"publish","type":"podcast","link":"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/","title":{"rendered":"One ring to rule them all: How the Azza Fahmy brand became a precious heirloom that was nourished into a global luxury powerhouse"},"content":{"rendered":"\n

After taking over the helm at Azza Fahmy<\/a> back in 2006, Fatma Ghali, along with her sister Amina, built on the legacy of their mother, spearheading the expansion of the brand outside of Egypt and added a contemporary perspective to the company\u2019s designs. They established a foothold in the European market through collaborations with leading fashion designers such as Julien MacDonald and Mathew Williamson and fashion houses such as Preen. They also popularized their brands with exhibits at the British Museum.<\/p>\n\n\n\n

In today\u2019s episode, Fatma Ghali talks to us about the challenges of taking on a 50-year legacy is branching out of its historical field of jewelry design and is moving into all aspects of design, including architecture, having designed KarmSolar\u2019s Sahl Hasheesh campus. Azza Fahmy branded products are currently being sold in the company\u2019s 16 stores<\/a>, located in six different countries and across four continents, in addition to the most widely used online and e-commerce sites.<\/p>\n\n\n\n

Making It is grateful for the generous support of:<\/strong><\/p>\n\n\n\n

CIB<\/a>, Egypt\u2019s number-one private-sector bank and the partner of choice for CEOs and leaders of businesses at all stages of their growth stories<\/p>\n\n\n\n

The United States Agency for International Development<\/a>, which has a 40-year history of inspiring Egyptian success in partnership with the Government and people of Egypt.<\/p>\n\n\n\n

EFG Hermes<\/a>, the leading financial services corporation in frontier emerging markets helping businesses realize their full growth potential.<\/p>\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"

After taking over the helm at Azza Fahmy back in 2006, Fatma Ghali, along with her sister Amina, built on the legacy of their mother, spearheading the expansion of the brand outside of Egypt and added a contemporary perspective to the company\u2019s designs. They established a foothold in the European market through collaborations with leading […]<\/p>\n","protected":false},"author":1,"featured_media":242129,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"newspack_featured_image_position":"beside","footnotes":""},"categories":[9142],"tags":[9145],"class_list":["post-242128","podcast","type-podcast","status-publish","format-standard","has-post-thumbnail","hentry","category-making-it","tag-season-1","wpautop","entry"],"acf":{"audio_file":"https:\/\/ent.news\/internal\/podcasts\/2025\/10\/242130.mp3","teaser":"","episode_number":"Ep. 4","audio_duration":"29:34"},"yoast_head":"\nOne ring to rule them all: How the Azza Fahmy brand became a precious heirloom that was nourished into a global luxury powerhouse - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"One ring to rule them all: How the Azza Fahmy brand became a precious heirloom that was nourished into a global luxury powerhouse\" \/>\n<meta property=\"og:description\" content=\"After taking over the helm at Azza Fahmy back in 2006, Fatma Ghali, along with her sister Amina, built on the legacy of their mother, spearheading the expansion of the brand outside of Egypt and added a contemporary perspective to the company\u2019s designs. They established a foothold in the European market through collaborations with leading […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/\" \/>\n<meta property=\"og:site_name\" content=\"EnterpriseAM Egypt\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-22T10:50:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/ent.news\/internal\/242129.jpg?fit=%2C&ssl=1\" \/><meta property=\"og:image\" content=\"https:\/\/ent.news\/internal\/242129.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/\",\"name\":\"One ring to rule them all: How the Azza Fahmy brand became a precious heirloom that was nourished into a global luxury powerhouse - EnterpriseAM Egypt\",\"isPartOf\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/ent.news\/internal\/242129.jpg?fit=%2C&ssl=1\",\"datePublished\":\"2019-12-12T11:46:00+00:00\",\"dateModified\":\"2026-01-22T10:50:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/ent.news\/internal\/242129.jpg?fit=%2C&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/ent.news\/internal\/242129.jpg?fit=%2C&ssl=1\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/enterpriseam.com\/egypt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"One ring to rule them all: How the Azza Fahmy brand became a precious heirloom that was nourished into a global luxury powerhouse\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#website\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"name\":\"EnterpriseAM\",\"description\":\"The State of the Nation\",\"publisher\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#organization\",\"name\":\"EnterpriseAM\",\"url\":\"https:\/\/enterpriseam.com\/egypt\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ent.news\/internal\/240894.svg\",\"contentUrl\":\"https:\/\/ent.news\/internal\/240894.svg\",\"caption\":\"EnterpriseAM\"},\"image\":{\"@id\":\"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"One ring to rule them all: How the Azza Fahmy brand became a precious heirloom that was nourished into a global luxury powerhouse - EnterpriseAM Egypt","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/","og_locale":"en_US","og_type":"article","og_title":"One ring to rule them all: How the Azza Fahmy brand became a precious heirloom that was nourished into a global luxury powerhouse","og_description":"After taking over the helm at Azza Fahmy back in 2006, Fatma Ghali, along with her sister Amina, built on the legacy of their mother, spearheading the expansion of the brand outside of Egypt and added a contemporary perspective to the company\u2019s designs. They established a foothold in the European market through collaborations with leading […]","og_url":"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/","og_site_name":"EnterpriseAM Egypt","article_modified_time":"2026-01-22T10:50:20+00:00","og_image":[{"url":"https:\/\/i0.wp.com\/ent.news\/internal\/242129.jpg?fit=%2C&ssl=1","type":"","width":"","height":""},{"url":"https:\/\/ent.news\/internal\/242129.jpg","width":1,"height":1,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/","url":"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/","name":"One ring to rule them all: How the Azza Fahmy brand became a precious heirloom that was nourished into a global luxury powerhouse - EnterpriseAM Egypt","isPartOf":{"@id":"https:\/\/enterpriseam.com\/egypt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/#primaryimage"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/ent.news\/internal\/242129.jpg?fit=%2C&ssl=1","datePublished":"2019-12-12T11:46:00+00:00","dateModified":"2026-01-22T10:50:20+00:00","breadcrumb":{"@id":"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/#primaryimage","url":"https:\/\/i0.wp.com\/ent.news\/internal\/242129.jpg?fit=%2C&ssl=1","contentUrl":"https:\/\/i0.wp.com\/ent.news\/internal\/242129.jpg?fit=%2C&ssl=1"},{"@type":"BreadcrumbList","@id":"https:\/\/enterpriseam.com\/egypt\/podcast\/one-ring-to-rule-them-all-how-the-azza-fahmy-brand-became-a-precious-heirloom-that-was-nourished-into-a-global-luxury-powerhouse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enterpriseam.com\/egypt\/"},{"@type":"ListItem","position":2,"name":"One ring to rule them all: How the Azza Fahmy brand became a precious heirloom that was nourished into a global luxury powerhouse"}]},{"@type":"WebSite","@id":"https:\/\/enterpriseam.com\/egypt\/#website","url":"https:\/\/enterpriseam.com\/egypt\/","name":"EnterpriseAM","description":"The State of the Nation","publisher":{"@id":"https:\/\/enterpriseam.com\/egypt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enterpriseam.com\/egypt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/enterpriseam.com\/egypt\/#organization","name":"EnterpriseAM","url":"https:\/\/enterpriseam.com\/egypt\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/","url":"https:\/\/ent.news\/internal\/240894.svg","contentUrl":"https:\/\/ent.news\/internal\/240894.svg","caption":"EnterpriseAM"},"image":{"@id":"https:\/\/enterpriseam.com\/egypt\/#\/schema\/logo\/image\/"}}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/podcast\/242128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/comments?post=242128"}],"version-history":[{"count":1,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/podcast\/242128\/revisions"}],"predecessor-version":[{"id":682703,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/podcast\/242128\/revisions\/682703"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media\/242129"}],"wp:attachment":[{"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/media?parent=242128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/categories?post=242128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enterpriseam.com\/egypt\/wp-json\/wp\/v2\/tags?post=242128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}