{"id":241892,"date":"2020-05-13T11:44:00","date_gmt":"2020-05-13T11:44:00","guid":{"rendered":"https:\/\/dev.wp.enterpriseam-dev.com\/?post_type=podcasts&p=241892"},"modified":"2026-01-22T11:16:45","modified_gmt":"2026-01-22T11:16:45","slug":"where-preparation-meets-opportunity-how-tpay-mobile-put-egypt-on-the-fintech-map","status":"publish","type":"podcast","link":"https:\/\/enterpriseam.com\/egypt\/podcast\/where-preparation-meets-opportunity-how-tpay-mobile-put-egypt-on-the-fintech-map\/","title":{"rendered":"Where preparation meets opportunity: How TPay Mobile put Egypt on the Fintech map"},"content":{"rendered":"\n

In a country with low banking penetration and high mobile adoption, Sahar Salama saw a business opportunity in creating a payment solution through telecom operators. She used her experience at Link Development to create a direct operator billing model and launched TPay Mobile<\/a> in 2014.<\/p>\n\n\n\n

Launched in Egypt, Saudi Arabia and the UAE simultaneously, they now operate in over 18 markets across MENA covering almost 51 mn transactions a day.<\/p>\n\n\n\n

The company made headlines in 2017 by making the first wholesale acquisition of a fintech company in Egypt when they acquired their primary competitors DCBEgypt<\/a>. In 2018, they became the region\u2019s first Dragon, when A15 sold its 76% stake to Helios Investment<\/a>. Salama talks to our host, Patrick, about conception, the challenges of scaling, the importance of finding the right partners, and her future plans to make TPay what she considers a great business.<\/p>\n\n\n\n

Making It is grateful for the generous support of:<\/strong><\/p>\n\n\n\n

CIB<\/a>, Egypt\u2019s number-one private-sector bank and the partner of choice for CEOs and leaders of businesses at all stages of their growth stories<\/p>\n\n\n\n

The United States Agency for International Development<\/a>, which has a 40 year history of inspiring Egyptian success in partnership with the Government and people of Egypt.<\/p>\n\n\n\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In a country with low banking penetration and high mobile adoption, Sahar Salama saw a business opportunity in creating a payment solution through telecom operators. She used her experience at Link Development to create a direct operator billing model and launched TPay Mobile in 2014. Launched in Egypt, Saudi Arabia and the UAE simultaneously, they […]<\/p>\n","protected":false},"author":1,"featured_media":241893,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","format":"standard","meta":{"_acf_changed":false,"newspack_ads_suppress_ads":false,"newspack_popups_has_disabled_popups":false,"newspack_sponsor_sponsorship_scope":"","newspack_sponsor_native_byline_display":"inherit","newspack_sponsor_native_category_display":"inherit","newspack_sponsor_underwriter_style":"inherit","newspack_sponsor_underwriter_placement":"inherit","ep_exclude_from_search":false,"newspack_featured_image_position":"beside","footnotes":""},"categories":[9142],"tags":[9146],"class_list":["post-241892","podcast","type-podcast","status-publish","format-standard","has-post-thumbnail","hentry","category-making-it","tag-season-2","wpautop","entry"],"acf":{"audio_file":"https:\/\/ent.news\/internal\/podcasts\/2025\/09\/241894.mp3","teaser":"","episode_number":"Ep. 4","audio_duration":"30:56"},"yoast_head":"\nWhere preparation meets opportunity: How TPay Mobile put Egypt on the Fintech map - EnterpriseAM Egypt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enterpriseam.com\/egypt\/podcast\/where-preparation-meets-opportunity-how-tpay-mobile-put-egypt-on-the-fintech-map\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Where preparation meets opportunity: How TPay Mobile put Egypt on the Fintech map\" \/>\n<meta property=\"og:description\" content=\"In a country with low banking penetration and high mobile adoption, Sahar Salama saw a business opportunity in creating a payment solution through telecom operators. 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